Suharti Surani

Led content design standards and collaboration across cross-functional teams to deliver exceptional user experiences in food, commerce, and geo domains. Created and maintained the Grab Content Formatting Library, Product Glossary, and Content Guidelines; mentored other content designers; defined and enforced consistency across the product.

Co-designed user interfaces and improved user experiences through content strategy, onboarding, error messaging, chat bot interactions, and product naming.

Led content design initiatives across microcopy, onboarding, chatbot interactions, and product naming; co-designed the content design function across eight regional teams; mentored other content designers and a junior; established the first Content Style Guide to ensure linguistic consistency; collaborated with cross-functional teams to improve user trust and engagement.