I am a bilingual, results-driven content marketer and journalist with a track record in growing social media audiences, producing investigative content, and managing cross-functional teams across Europe and the Middle East. I love blending storytelling with data, using AI-driven content tools to experiment with formats, hooks, and storytelling to boost engagement while staying within platform policies.…

Su Kustric

I am a bilingual, results-driven content marketer and journalist with a track record in growing social media audiences, producing investigative content, and managing cross-functional teams across Europe and the Middle East. I love blending storytelling with data, using AI-driven content tools to experiment with formats, hooks, and storytelling to boost engagement while staying within platform policies.…

Available to hire

I am a bilingual, results-driven content marketer and journalist with a track record in growing social media audiences, producing investigative content, and managing cross-functional teams across Europe and the Middle East.

I love blending storytelling with data, using AI-driven content tools to experiment with formats, hooks, and storytelling to boost engagement while staying within platform policies.

See more

Language

Bosnian
Fluent
Turkish
Fluent
English
Fluent
Italian
Advanced

Work Experience

Co-founder / Social Media Manager / Full-time Facebook Development Manager / Part-time Remote at Masla
September 1, 2012 - November 1, 2016
Co-founded a startup and led brand strategy, website development, content creation, and digital marketing. Built and managed a cross-functional team to drive growth and engagement across social channels, optimized content for platform algorithms, and coordinated with stakeholders to align with business goals.
Co-founder / Online Mattress E-commerce Brand at Vivan Sleep
February 1, 2016 - June 1, 2017
Defined brand strategy, target audience, and value proposition; designed and developed a responsive e-commerce site; optimized product pages, content, and SEO; managed operations and customer service; executed digital marketing campaigns to drive traffic and sales.
Content Marketing Manager / Full Time at Cineflix Media
October 1, 2014 - March 1, 2020
Conducted investigative research for documentaries; supported production and distribution with content planning, SEO, and online publishing; contributed to projects such as The Clown (John Wayne Gacy) and Candyman (Dean Corll).
Facebook Content / Page Performance Manager at TheSoul Publishing
July 1, 2023 - November 1, 2023
Managed performance and growth of Facebook pages; developed data-driven content strategies; identified viral topics; optimized thumbnails, titles, tags, and descriptions; planned and published formats across multiple pages.
Co-founder / Social Media Manager / Facebook Development Manager (Remote) at Masla
September 1, 2012 - November 1, 2016
Co-founded a startup focused on selling mattresses and pillows via an e-commerce platform; defined brand strategy, target audience, and value proposition; led website design, UX, and SEO optimization; managed cross-functional marketing efforts and digital campaigns.
Content Marketing Manager / Social Media Manager at Cineflix Media
September 1, 2014 - March 1, 2020
Investigative journalistic research for documentaries (e.g., 'The Clown' and 'Candyman'); led content strategy, SEO-driven optimization, and cross-functional collaboration for online materials and outreach.
Facebook Development Manager / Social Media Manager at Masla
July 1, 2023 - November 30, 2023
Fully managed Facebook pages, developed data-driven content strategies, and optimized publishing through viral topic research, thumbnails, titles, and descriptions.
Facebook Content Strategist / Social Media Manager at TheSoul Publishing
July 1, 2023 - November 30, 2023
Fully managed the performance and growth of Facebook pages; implemented data-driven content strategies; identified viral topics and optimized thumbnails, titles, and descriptions; planned and published diverse formats across multiple pages.
Social Media Manager / Content Strategist at TheSoul Publishing
August 1, 2024 - September 1, 2026
Resumed responsibilities with data-driven strategies, viral content packaging, and multi-format publishing across Facebook pages.
Co-founder at Vivan Sleep
February 1, 2016 - June 1, 2017
Co-founded an online mattress and pillow brand; defined branding, UX, and SEO; led e-commerce operations and digital marketing campaigns.
Co-founder at Masla
September 1, 2012 - November 30, 2016
Co-founded a startup; defined brand strategy, target audience, and value proposition; led website development and SEO; managed e-commerce operations and digital campaigns.
Social Media Manager / Facebook Development Manager at Masla
September 1, 2018 - December 31, 2019
Led social media initiatives, optimized content for Facebook; implemented campaigns and community management.
Facebook Pages Growth / Content Strategist at The Soul Publishing
July 1, 2023 - November 30, 2023
Fully managed performance and growth of Facebook pages; developed data-driven content strategies; produced viral topics and optimized thumbnails, titles, and metadata.
Facebook Pages Growth / Content Strategist at The Soul Publishing
August 1, 2024 - September 30, 2026
Planned and published video formats across multiple pages; leveraged platform insights to maximize reach and engagement.
Co-founder / Social Media Manager at Masla
September 1, 2012 - November 1, 2016
Co-founded an e-commerce startup selling mattresses and pillows; defined brand strategy, identified target audiences, and created a seamless, responsive web experience. Led product optimization and SEO efforts, conducted market research to refine sales and marketing approaches, managed e-commerce operations, and ran digital marketing campaigns (ads, social media, email) to drive traffic and sales.
Facebook Development Manager / Social Media Manager (Part-time remote) at Masla
September 1, 2018 - December 1, 2019
Fully managed Masla's Facebook pages, developed data-driven social media strategies aligned with platform trends, researched viral topics, packaged content with thumbnails, titles, tags, and descriptions to maximize visibility, and planned/published videos, reels, stories, and live streams across multiple pages.
Social Media Manager at The Soul Publishing
September 1, 2023 - November 1, 2023
Fully managed the performance and growth of Facebook pages; developed data-driven content strategies; researched viral topics; packaged content with effective thumbnails, titles and descriptions; planned/published videos, live streams, reels, stories, and community posts across multiple pages.
Content Marketing Manager at Cineflix Media
October 1, 2014 - March 1, 2020
Investigative journalistic research on documentaries produced for iDiscovery in London, focusing on high-profile cases (John Wayne Gacy and Dean Corll). Coordinated field research, translated material, supported reporting, and contributed to content development for documentary projects.
Content Marketing Manager at Cineflix Media
September 1, 2020 - November 1, 2023
Fully managed performance and growth of Facebook pages; developed data-driven content strategies; researched viral topics; packaged content with thumbnails, titles, tags; planned/published across videos, reels, stories, and other formats for multiple pages.
Co-founder / Social Media Manager / Facebook Development Manager at Masla
September 1, 2018 - December 31, 2019
Led social media strategy, content planning, and Facebook channel growth; remote management of social media initiatives.
Social Media Manager / Content Strategist at TheSoul Publishing
July 1, 2023 - November 1, 2023
Fully managed the performance and growth of Facebook pages; developed data-driven content strategies; researched viral topics and optimized thumbnails, titles, tags, and descriptions; planned/published multi-format content.
Facebook Pages Growth / Social Media Manager at The Soul Publishing
August 1, 2024 - September 1, 2026
Fully managed performance and growth of multiple Facebook pages; developed data-driven content strategies aligned with platform trends; researched viral topics, packaged content with thumbnails, titles, tags, and descriptions; planned and published videos, live streams, reels, stories, and community posts across pages.

Education

Diploma in Journalism/Media at Humber College
January 11, 2030 - April 4, 2026
Postgraduate Program in Journalism and Media at University of Sarajevo, Faculty of Political Science
January 11, 2030 - April 4, 2026
Bachelor of Communications and Journalism at University of Sarajevo, Faculty of Political Science
January 11, 2030 - April 4, 2026
Post-Graduate Program in Journalism and Media at University of Sarajevo, Faculty of Political Science
January 11, 2030 - April 4, 2026
Italian - B1 at Istituto di Lingua Leonardo da Vinci, Florence, Italy
January 11, 2030 - April 4, 2026
Bachelor of Communications and Journalism at University of Sarajevo, Faculty of Political Science
January 11, 2030 - April 4, 2026
Post-Graduate Program in Journalism and Media at University of Sarajevo, Faculty of Political Science
January 11, 2030 - April 4, 2026
at Humber College, Toronto, ON, Canada
January 11, 2030 - April 5, 2026
at Istituto Di Lingua Leonardo Da Vinci, Florence, Italy
January 11, 2030 - April 5, 2026
Bachelor of Communications and Journalism at University of Sarajevo, Faculty of Political Science
January 11, 2030 - April 5, 2026
Post-graduate Program in Journalism and Media at University of Sarajevo, Faculty of Political Science
January 11, 2030 - April 5, 2026

Qualifications

Adobe Premiere Pro Training
January 11, 2030 - April 4, 2026
Burli Newsroom System Training
January 11, 2030 - April 4, 2026
Online Graphic Design Courses (Gareth David Studio)
January 11, 2030 - April 4, 2026
Adobe Premiere Pro Training
January 11, 2030 - April 4, 2026
CapCut Training
January 11, 2030 - April 4, 2026
Google Analytics Certification
January 11, 2030 - April 4, 2026
Online Graphic Design Course (Gareth David Studio)
January 11, 2030 - April 4, 2026
iNews Training
January 11, 2030 - April 4, 2026
Burli Newsroom System Training
January 11, 2030 - April 4, 2026
CapCut Training
January 11, 2030 - April 4, 2026
Adobe Premiere Pro Training
January 11, 2030 - April 4, 2026
Adobe After Effects Training
January 11, 2030 - April 4, 2026
Adobe InDesign Training
January 11, 2030 - April 4, 2026
iNews / Burli Newsroom System Training
January 11, 2030 - April 4, 2026
Adobe Premiere Training
January 11, 2030 - April 4, 2026
Adobe InDesign Training
January 11, 2030 - April 4, 2026
CapCut Training
January 11, 2030 - April 4, 2026
Burli Newsroom System Training
January 11, 2030 - April 4, 2026
Microsoft Office Training
January 11, 2030 - April 4, 2026
Adobe Premiere training
January 11, 2030 - April 5, 2026
CapCut training
January 11, 2030 - April 5, 2026
Google Analytics Certificate
January 11, 2030 - April 5, 2026
Ahrefs training
January 11, 2030 - April 5, 2026
Adobe Premiere Pro training
January 11, 2030 - April 5, 2026
CapCut training for video editing
January 11, 2030 - April 5, 2026
Facebook Creator Studio / Meta Business Suite analytics training
January 11, 2030 - April 5, 2026
Adobe After Effects training
January 11, 2030 - April 5, 2026
iNews newsroom system training
January 11, 2030 - April 5, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Telecommunications, Government, Travel & Hospitality
    paper portofolio

    file:///C:/Users/Su%20Kustric/Desktop/su%20cv/samo%20port.pdf