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I bring a unique mix of creative strategy and analytical execution to help brands grow their presence and drive measurable results. From achieving 56K+ impressions on a single LinkedIn post to leading 50+ staff through digital transformation, my work bridges storytelling, data, and operational leadership. With experience spanning content strategy, audience engagement, project coordination, and IT implementation, I thrive in roles where ideas turn into results and strategic thinking meets action.…I bring a unique mix of creative strategy and analytical execution to help brands grow their presence and drive measurable results. From achieving 56K+ impressions on a single LinkedIn post to leading 50+ staff through digital transformation, my work bridges storytelling, data, and operational leadership. With experience spanning content strategy, audience engagement, project coordination, and IT implementation, I thrive in roles where ideas turn into results and strategic thinking meets action.

Sumbel Tarar

Content Strategist, Brand Strategist, Marketing Strategist, +6

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I bring a unique mix of creative strategy and analytical execution to help brands grow their presence and drive measurable results. From achieving 56K+ impressions on a single LinkedIn post to leading 50+ staff through digital transformation, my work bridges storytelling, data, and operational leadership. With experience spanning content strategy, audience engagement, project coordination, and IT implementation, I thrive in roles where ideas turn into results and strategic thinking meets action.…I bring a unique mix of creative strategy and analytical execution to help brands grow their presence and drive measurable results. From achieving 56K+ impressions on a single LinkedIn post to leading 50+ staff through digital transformation, my work bridges storytelling, data, and operational leadership. With experience spanning content strategy, audience engagement, project coordination, and IT implementation, I thrive in roles where ideas turn into results and strategic thinking meets action.

Available to hire

I bring a unique mix of creative strategy and analytical execution to help brands grow their presence and drive measurable results. From achieving 56K+ impressions on a single LinkedIn post to leading 50+ staff through digital transformation, my work bridges storytelling, data, and operational leadership.

With experience spanning content strategy, audience engagement, project coordination, and IT implementation, I thrive in roles where ideas turn into results and strategic thinking meets action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Italian

Advanced

Work Experience

Personal Branding Strategist at Linkedin

January 1, 2024 - Present

Revamp client profiles to align with brand positioning, increasing visibility and engagement. Create high-impact LinkedIn posts and execute content strategies from ideation to publishing, helping clients achieve viral reach including 56K impressions on a single post. Advise clients on networking, audience targeting, post optimization, engagement tactics and content re-purposing for multi-platform use. Manage engagement strategy including commenting on behalf of clients to expand visibility and connect with target audiences. Conduct audience and competitor analysis to optimize posting schedules, tone, and content type for maximum engagement. Monitor analytics to refine content and growth strategy leveraging LinkedIn data for continual improvement. Transform client articles, blogs, or videos into LinkedIn-ready posts/carousels. Identify trending industry topics to maintain relevance and boost engagement.

Academic & Research Coordinator - Remote at Remote (UK-based professor & IBA, Karachi)

January 1, 2022 - Present

Assist in developing course content, provide research assistance, and review academic material. Review assignments, research proposals, and dissertations ensuring quality and alignment with academic standards. Collaborate remotely with a UK-based professor (2024 – Present) and Professor in IBA, Karachi (2022 – 2024). Assisted with undergraduate and graduate-level coursework in Management, Strategy, International Business and related subjects.

IGCSE/O-Level & IB Tutor

January 1, 2019 - Present

Deliver tailored one-on-one and group coaching in Math, English, and science subjects (up to Year 9) for IGCSE, IB, and CIE students. Design and implement personalized learning plans, integrating analytical tools, progress tracking, and performance reviews to meet individual goals. Enhance learner engagement through creative, real-world application of concepts, visual content, and structured revision cycles. Achieved measurable results including helping CIE students improve by 1–2 grade levels within an academic year and guiding multiple students to A and A+ grades in national and international exams.

Academic Head at Allied School (PGC Project, Pakistan)

January 1, 2024 - August 28, 2025

Led a team of 50+ staff driving curriculum planning, operational efficiency, and quality assurance across departments. Implemented AI-based learning tools, project-based initiatives, and digital platforms to enhance institutional performance. Managed stakeholder engagement including parent communications and cross-departmental collaboration. Directed event planning and strategic initiatives to improve organizational visibility and student outcomes. Led recruitment processes, introduced structured recruitment workflows, standardized interview evaluation criteria, and improved teacher onboarding programs to reduce turnover and improve retention.

Content & Research Consultant - Freelancer at Freelancer

January 1, 2023 - August 28, 2025

Specialized in business reports, market research, and academic report writing tailored to client needs. Edited and formatted research papers and business documentation to APA and Harvard standards.

IT Coordinator (Business Analyst) at HITIT - CS

January 1, 2019 - August 28, 2025

Led implementation of new Passenger Service System (PSS) for Pakistan International Airlines. Managed redesign of PIA’s corporate website, mobile app, and Internet Booking Engine (IBE). Conducted gap analysis, created morning briefing reports, and delivered training sessions on Crane Apex system. Oversaw CMS operations to ensure digital content updates and quality control.

IGCSE/O - Level & IB Tutor at Self-employed / Private Tutoring

January 1, 2019 - November 12, 2025

Provide one-on-one and group tutoring for Math and English to IGCSE/IB (Science subjects till year 9). Help CIE students improve by 1–2 grade levels within an academic year. Employ differentiated, curriculum-aligned instruction with real-world applications, visual aids, and spaced repetition to build critical thinking and exam readiness. Consistently helped past students achieve A and A+ in national and international exams.

Private Teaching Assistant to Professor at United Kingdom (Independent Collaboration)

January 1, 2024 - November 12, 2025

Collaborate remotely with a UK-based professor, assisting with academic research and curriculum materials for undergraduate and graduate-level coursework (Management, Strategy, International Business). Review, edit, and structure master-level course content and academic materials. Provide feedback on student assignment drafts and review research proposals to ensure academic balance.

Teaching Assistant at Institute of Business Administration (IBA), Karachi

January 1, 2024 - January 1, 2024

Assisted in undergraduate and graduate courses, including International Business, Managerial Policy, and Organizational Research Methods. Provided assessment evaluation, lecture planning, and research support.

Academic Head at Allied School (PGC Project), Karachi

January 1, 2024 - January 1, 2024

Designed and trained 50+ teachers (primary-secondary), through structured professional development and curriculum-aligned workshops, enhancing teaching pedagogical practices. Led annual academic planning, inter-department collaboration, and quality assurance to ensure curricular consistency. Introduced AI-based tools, project-based learning, and video lectures to boost student engagement and outcomes. Organized co-curricular events aligned with academic goals and student development. Served as Mathematics Department Head, ensuring cross-department quality assurance, academic operations, and parent engagement via the Complaint Cell.

Academic Writer at Freelancer

January 1, 2023 - January 1, 2023

Specialized in academic and research report writing, literature reviews, business reports, and research article editing. Ensured compliance with academic standards and citation formats (APA, Harvard).

Maths & English Teacher at Allied School (PGC Project)

January 1, 2017 - January 1, 2017

Taught Mathematics and English at the secondary level (O’Level, Matriculation). Trained students who qualified for national-level math contests for three consecutive years. Applied a blend of inquiry-based and experiential learning and structured revision techniques, fostering conceptual clarity and exam readiness.

Personal Branding Strategist at LinkedIn

January 1, 2024 - November 12, 2025

Revamp client profiles to align with brand positioning, increase visibility and engagement; Create high-impact LinkedIn posts and execute content strategies from ideation to publishing; Advise clients on networking, audience targeting, post optimization and content repurposing for multi-platform use; Manage engagement strategy, including commenting on behalf of clients; Conduct audience and competitor analysis to optimize posting schedules, tone, and content type for maximum engagement; Monitor analytics to refine content and growth strategy, leveraging LinkedIn data for continual improvement; Transform client articles, blogs, or videos into LinkedIn-ready posts/carousels; Identify trending industry topics to maintain relevance and boost engagement.

Academic & Research Coordinator - Remote at Independent / Remote

January 1, 2022 - November 12, 2025

Assist in developing course content, provide research assistance, and review academic material; Review assignments, research proposals, and dissertations, ensuring quality and alignment with academic standards; Collaborate remotely with a UK-based professor (2024–Present) and Professor in IBA, Karachi (2022–2024); Assist with undergraduate and graduate-level coursework in Management, Strategy, International Business and related subjects.

IGCSE/O-Level & IB Tutor at Self-employed / Freelance

January 1, 2019 - November 12, 2025

Deliver tailored one-on-one and group coaching in Math, English, and science subjects (up to Year 9) for IGCSE, IB, and CIE students; Design and implement personalized learning plans, integrating analytical tools, progress tracking, and performance reviews to meet individual goals; Enhance learner engagement through creative, real-world application of concepts, visual content, and structured revision cycles; Achieved measurable results, including helping CIE students improve by 1–2 grade levels within an academic year and guiding multiple students to A and A+ grades in national and international exams.

Academic Head at Allied School (PGC Project, Pakistan)

January 1, 2024 - January 1, 2024

Led a team of 50+ staff, driving curriculum planning, operational efficiency, and quality assurance across departments; Implemented AI-based learning tools, project-based initiatives, and digital platforms to enhance institutional performance; Managed stakeholder engagement, including parent communications and cross-department collaboration; Directed event planning and strategic initiatives to improve organizational visibility and student outcomes; Led recruitment processes, introduced structured recruitment workflows, standardized interview evaluation criteria, and improved teacher onboarding programs to reduce turnover and improve retention.

Content & Research Consultant at Freelancer

January 1, 2023 - January 1, 2023

Specialized in business reports, market research, academic report writing tailored to client needs; Edited and formatted research papers and business documentation to APA and Harvard standards; Edited and formatted research papers and business documentation to APA and Harvard standards; IT-ready content and research support provided on a freelance basis.

IT Coordinator (Business Analyst) at HITIT - CS

January 1, 2019 - January 1, 2019

Led implementation of new Passenger Service System (PSS) for Pakistan International Airlines; Managed redesign of PIA’s corporate website, mobile app, and Internet Booking Engine (IBE); Conducted gap analysis, created morning briefing reports, and delivered training sessions on Crane Apex system; Oversaw CMS operations to ensure digital content updates and quality control.