I am a Senior UI/UX Designer with 10+ years of experience shaping product design, design systems, and mobile-first interfaces. I care about both craft and outcomes, designing experiences that feel thoughtful and work well for the people using them. I enjoy building scalable design systems and leading end-to-end UI/UX lifecycles for high-traffic web and mobile assets. I’m user-centered and metrics-driven, thriving in cross-functional teams with PMs and engineers. I love turning complex requirements into elegant, delightful experiences and iterating quickly based on feedback to improve task success and engagement.…

Sumeed Mehmood

I am a Senior UI/UX Designer with 10+ years of experience shaping product design, design systems, and mobile-first interfaces. I care about both craft and outcomes, designing experiences that feel thoughtful and work well for the people using them. I enjoy building scalable design systems and leading end-to-end UI/UX lifecycles for high-traffic web and mobile assets. I’m user-centered and metrics-driven, thriving in cross-functional teams with PMs and engineers. I love turning complex requirements into elegant, delightful experiences and iterating quickly based on feedback to improve task success and engagement.…

Available to hire

I am a Senior UI/UX Designer with 10+ years of experience shaping product design, design systems, and mobile-first interfaces. I care about both craft and outcomes, designing experiences that feel thoughtful and work well for the people using them. I enjoy building scalable design systems and leading end-to-end UI/UX lifecycles for high-traffic web and mobile assets.

I’m user-centered and metrics-driven, thriving in cross-functional teams with PMs and engineers. I love turning complex requirements into elegant, delightful experiences and iterating quickly based on feedback to improve task success and engagement.

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Language

English
Fluent
Hindi
Fluent
Urdu
Fluent

Work Experience

Senior UI/UX Designer at Bitazza
August 1, 2024 - Present
Architect and maintain a scalable design system, ensuring cross-platform visual harmony and operational efficiency. Craft interfaces for social apps & Web3 wallets used by 25k+ users, reducing task completion time by 22%. Conduct usability testing and iterated core flows based on user feedback, improving task success rates. Lead end-to-end UI/UX lifecycles for high-traffic web and mobile assets, maintaining rigorous quality standards. Engineered gamification modules that boosted user engagement by 28% and improved 30-day retention by 12%.
Senior UI/UX Designer at DAYONE TECH
April 1, 2020 - Present
Improved UX across Web, Android & iOS, reducing user drop-off by 20% and increasing feature adoption by 18%. Led design direction for 3 new products, contributing to adoption by 15k+ users post-launch. Collaborated with PMs & engineers to translate product requirements into high-quality UX.
UI Designer & Developer at EXPO
July 1, 2016 - Present
Developed responsive web interfaces using HTML5, CSS3, and JavaScript, converting complex PSDs into functional layouts. Collaborated with cross-functional teams to deliver high-quality web applications for regional projects. Integrated UI designs into PHP and ASP.NET environments while ensuring multilingual (English/Arabic) compliance.
UI Designer & Developer at UBM Technologies
August 1, 2013 - Present
Coordinated with the design team to integrate multimedia elements and maintain visual consistency across platforms. Designed and iterated user interfaces based on client requirements to deliver high-fidelity visual assets.
Senior UI/UX Designer (Remote) at Bitazza
August 1, 2024 - Present
Architect and maintain a scalable design system, ensuring cross-platform visual harmony and operational efficiency; crafted interfaces for social apps and Web3 wallets used by 25k+ users; reduced task completion time by 22%; conducted usability testing and iterated core flows based on user feedback; spearheaded end-to-end UI/UX lifecycles for high-traffic web and mobile assets; engineered gamification modules that boosted user engagement by 28% and improved 30-day retention by 12%.
Senior UI/UX Designer at Bitazza
January 1, 2017 - January 1, 2021
Architect and maintain a scalable design system, ensuring cross-platform visual harmony and operational efficiency. Led UI/UX design initiatives for high-traffic products, focusing on reusable components and consistent interaction patterns.
Senior UI/UX Designer (Remote) at DAYONE TECH
April 1, 2020 - Present
Improved UX across Web, Android & iOS, reducing user drop-off by 20% and increasing feature adoption by 18%. Collaborated with PMs & engineers to translate product requirements into high-quality UX. Led the design direction for multiple new products from concept through post-launch execution.
UX/UI Designer at Fullstop 360
May 1, 2018 - March 1, 2020
Created visual design, process flows and site maps to effectively communicate interaction ideas. Led workshops and collaborated with cross-functional teams; integrated Notion and Jira to manage design processes.
UI Designer & Developer at Claude
July 1, 2016 - February 1, 2018
Developed responsive web interfaces using HTML5, CSS3 and JavaScript; integrated UI designs into PHP and ASP.NET environments with multilingual (English/Arabic) compliance. Worked on ideation, UX writing, and workflow acceleration.

Education

Bachelor of Commerce at University of Karachi, Pakistan
January 1, 2016 - March 10, 2026
BCom - Bachelor in Commerce at Karachi University of Pakistan
January 1, 2016 - March 10, 2026
BCom - Bachelor in Commerce at Karachi University of Pakistan
January 11, 2030 - March 18, 2026

Qualifications

Better UX Approach
January 11, 2030 - March 10, 2026
Better UX Approach UXcel
January 1, 2020 - March 18, 2026

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Gaming, Professional Services
    paper Freedom World — Planets Feature

    A gamification feature inside a live social + crypto app where users mint planets using real FDM tokens, build structures, assign workers, and passively earn FDS tokens daily.

    The challenge was designing something that felt like a real game inside an existing app — without breaking its visual identity — while handling real-money transactions with zero ambiguity.

    Iterated through multiple visual directions before landing on a full space environment with orbit-style planet slots and a 3D interactive planet. Broke transaction flows into Price, Fee, Total so nothing was hidden. Used microcopy like “Scanning for habitable worlds…” to turn loading states into part of the story.

    Feature successfully shipped to production. Currently live with active users.

    paper Kippy Ai

    Kippy is an AI-powered language speaking practice app that helps learners build real conversation confidence. I led the end-to-end design — from user research and flows to final UI — resulting in 200K+ downloads and a 4.7-star app store rating.