I’m a strategic, data-driven social media and digital marketing professional with 8+ years of experience growing brands through Instagram and TikTok content, influencer collaboration, and performance-focused campaigns across Toronto and Hong Kong. I translate insights from engagement and conversion metrics into content calendars and creative briefs that keep brands consistent, relevant, and audience-first. I lead end-to-end social media strategy and production—planning multi-channel content, optimizing paid social funnels, and producing video series that consistently perform with strong engagement. With strengths in CRM email marketing, SEO/keyword research, and analytics reporting, I aim to help brands grow follower bases, visibility, and bookings/lead generation through measurable, continuous improvement.…I’m a strategic, data-driven social media and digital marketing professional with 8+ years of experience growing brands through Instagram and TikTok content, influencer collaboration, and performance-focused campaigns across Toronto and Hong Kong. I translate insights from engagement and conversion metrics into content calendars and creative briefs that keep brands consistent, relevant, and audience-first. I lead end-to-end social media strategy and production—planning multi-channel content, optimizing paid social funnels, and producing video series that consistently perform with strong engagement. With strengths in CRM email marketing, SEO/keyword research, and analytics reporting, I aim to help brands grow follower bases, visibility, and bookings/lead generation through measurable, continuous improvement.WWWW…