Sherri Curtis
I’m Sherri Curtis, a public relations and communications professional with 15 years of experience writing, editing, and shaping content for federal, state, and local government audiences.
About
I’m Sherri Curtis, a public relations and communications professional with 15 years of experience writing, editing, and shaping content for federal, state, and local government audiences. I lead communications efforts and serve as a primary developer, writer, and editor for communications plans, newsletters, editorial calendars, web content, outreach campaigns, press kits, and video scripts—always with clear, plain-language messaging and accessibility in mind.
Across roles at TSA, GSA, CMS, VA, MissionSquare, and ICF, I’ve translated complex information into Section 508-compliant products, coordinated multi-author workflows, conducted editorial reviews, and mentored junior staff. My work has been published widely and reached audiences ranging from 20,000 to 500,000+, including large multi-channel campaigns and CMSConnect/GovDelivery programs that improved engagement, traffic, and repeat readership.
- 8 years' experience
- Joined November 2026
Languages
- EnglishFluent
Industry experience
- Government
- Professional Services
Work experience· 5 roles
Wrote and edited MissionSquare’s flagship publications (Plan Sponsor Employer Bulletin, MissionSquare Quarterly Newsletter, and Realize Magazine) distributed to 500,000+ public-sector employees and consultants. Produced educational content for national campaigns and developed multi-channel content strategies and story angles to increase engagement, website traffic, and repeat readership. Completed Adobe AEM training and published website updates, conducting gap analysis for accuracy and completeness. Crafted subject lines, headlines, and email copy to improve open rates and click-through performance, and coordinated multi-author content for clarity and compliance.
Managed CMSConnect newsletter end-to-end in GovDelivery (Granicus), including content planning, drafting, editing, template design, distribution, and analytics reporting. Wrote and published Latest News, Release Notes, and microsite content for 50,000+ visitors and 6,500+ CMS employees/contractors. Managed a banner calendar, developed UX content, and collaborated with designers to produce 508-compliant banners, testing/UX emails, and ServiceNow upgrade collateral. Translated technical information into plain language aligned with CMS standards and created/managed Jira tickets within an Agile workflow. Earned awards for high-impact CMS offboarding campaign work.
Built a national outreach campaign for VA Women’s Health Transition Training, increasing awareness among active-duty CONUS and OCONUS servicewomen. Created media toolkits (flyers, posters, digital banners) used across social media, newsletters, websites, and military publications. Pitched stories to media outlets and government officials, securing the company’s first radio interview. Wrote articles for VAntage Point, RallyPoint, Military OneSource, and VA platforms, and developed social media campaign copy that increased program registration. Managed editorial schedules, tracked performance, and delivered weekly analytics reports.
Education
Certifications and awards· 5
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