Susana Monroy

Managed social media strategy for major Triple-A titles (Final Fantasy, Life is Strange, Dragon Quest, Octopath Traveler, NieR) in both Spanish and English, ensuring consistent branding and audience engagement across major platforms. Created and developed social media campaigns on Instagram, Facebook, YouTube, X, and TikTok, increasing fanbase and engagement by 40%. Provided translations for video game trailers and social media clips from English to Spanish to support localized marketing and fan accessibility. Produced video clips and imagery for campaigns that contributed to a 20% increase in game sales. Collaborated with counterparts in Paris, London, Japan, and USA to ensure content quality and brand alignment.

Led esports strategy and roadmap for all Blizzard franchises in LATAM, integrating regional programs into Blizzard’s global ecosystem. Developed and executed esports social media strategy for major titles (World of Warcraft, StarCraft, Hearthstone, Diablo, Heroes of the Storm, Overwatch), increasing user engagement and retention by 60%. Reduced operational costs by 30% through strategic sponsorship deals, secured partnerships driving a 10% increase in revenue, and managed social media campaigns. Directed multi-vendor collaborations with international tournament organizers, media agencies, and influencers to ensure high-quality production and brand alignment. Led esports management team focusing on KPI definition, strategic planning, and team development.

Developed and localized original community content for all Blizzard titles, mainly focused in Latin America. Contributed to the growth of first communities in the region, driving engagement and contributing to a 15% increase in game subscriptions in Latin America. Conceptualized and executed region-specific social media campaigns (contests, events, tournaments) collaborating closely with game and publishing teams which helped grow blogs and social media platforms by 50%. Monitored player behavior and trends across LATAM, delivering actionable reports to internal game development teams. Supported integration of esports initiatives into broader marketing strategies. Managed agency and talent logistics for the launch of World of Warcraft in Mexico City. Reported directly to the North America Marketing Head on campaign delivery and execution.