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I am a results-driven marketing and media professional with over 5 years of experience working in both in-house and agency settings. I specialize in crafting strategic campaigns that deliver measurable results, such as increasing ROAS and optimizing paid media performances across diverse industries. Skilled in client management, problem-solving, and creative thinking, I have successfully served high-profile clients by developing data-driven conversion-focused strategies, refining SEM campaigns, and automating reporting processes. With a passion for continuous learning, I am currently advancing my expertise through a Master of Data Science.…I am a results-driven marketing and media professional with over 5 years of experience working in both in-house and agency settings. I specialize in crafting strategic campaigns that deliver measurable results, such as increasing ROAS and optimizing paid media performances across diverse industries. Skilled in client management, problem-solving, and creative thinking, I have successfully served high-profile clients by developing data-driven conversion-focused strategies, refining SEM campaigns, and automating reporting processes. With a passion for continuous learning, I am currently advancing my expertise through a Master of Data Science.

Sunny Man

Marketing Strategist, Performance Marketer, Marketing Analyst, +5

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I am a results-driven marketing and media professional with over 5 years of experience working in both in-house and agency settings. I specialize in crafting strategic campaigns that deliver measurable results, such as increasing ROAS and optimizing paid media performances across diverse industries. Skilled in client management, problem-solving, and creative thinking, I have successfully served high-profile clients by developing data-driven conversion-focused strategies, refining SEM campaigns, and automating reporting processes. With a passion for continuous learning, I am currently advancing my expertise through a Master of Data Science.…I am a results-driven marketing and media professional with over 5 years of experience working in both in-house and agency settings. I specialize in crafting strategic campaigns that deliver measurable results, such as increasing ROAS and optimizing paid media performances across diverse industries. Skilled in client management, problem-solving, and creative thinking, I have successfully served high-profile clients by developing data-driven conversion-focused strategies, refining SEM campaigns, and automating reporting processes. With a passion for continuous learning, I am currently advancing my expertise through a Master of Data Science.

Available to hire

I am a results-driven marketing and media professional with over 5 years of experience working in both in-house and agency settings. I specialize in crafting strategic campaigns that deliver measurable results, such as increasing ROAS and optimizing paid media performances across diverse industries.

Skilled in client management, problem-solving, and creative thinking, I have successfully served high-profile clients by developing data-driven conversion-focused strategies, refining SEM campaigns, and automating reporting processes. With a passion for continuous learning, I am currently advancing my expertise through a Master of Data Science.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Senior Planner at Mitopia

February 29, 2024 - August 31, 2025

Developed conversion-focused strategies and optimized campaign performances using data analysis. Conducted market researches and campaign performance analysis for client pitches, media recommendations, and campaign planning. Achieved increased ROAS from less than 1 to over 3 for Theory AU with minimal awareness campaign investments and improved ROAS to over 4 for an alcohol brand despite Google policy restrictions. Served clients including Aigle, Theory, MoMA, Sato Pharmaceutical, New World Development, Tea Chateau, and Remfly.

Senior Planner at Publicis Groupe - Zenith

September 30, 2023 - August 31, 2025

Refined SEM campaign structure leading to over 20% improvement in clicks. Reduced report preparation time by over 20% through automation with formulas. Conducted market research and campaign performance analysis and recommended marketing solutions and strategies. Served clients such as Disney+, Disney Studio, Disneyland HK, GSK, and Pizza Hut.

Senior Planner at GroupM - Wavemaker

October 31, 2022 - August 31, 2025

Rocketed luxury brands' SEM CTR by more than 30%, doubled social CTR with over 50% drop in CPC, and doubled overall campaign VTR to over 50% by using 3rd party platforms matched with audience behaviors. Ensured client satisfaction and exceeded knowledge and performance expectations leading to rapid promotion. Served clients including Bayer, Calvin Klein, FrieslandCampina, Hong Kong University, Tiffany & Co., Kimberly-Clark, and ViuTV.

Media Planner at GroupM - Wavemaker

March 31, 2022 - August 31, 2025

Performed media planning duties to support senior planning team and clients.

Media Executive at GroupM - Wavemaker

September 30, 2021 - August 31, 2025

Supported campaign executions and optimization as Media Executive, gaining expertise which contributed to later promotions.

Marketing Executive at Motherapp

May 31, 2020 - August 31, 2025

Executed various marketing activities as Marketing Executive supporting overall marketing goals.

Marketing Assistant at The Kuok Group - Kerry Medical Ltd. & Kerry Pharma (HK) Ltd.

May 31, 2019 - August 31, 2025

Assisted marketing efforts for clients including Philips, Nestle Health Sciences, Bayer, and Gerber.