Sunny Mkhungo

- Manage creator and agency partnerships across Benelux and DACH markets, overseeing partner selection, commercial negotiations, campaign coordination and relationship management to support regional brand and marketing objectives. - Translate commercial objectives, consumer insights and brand strategy into integrated campaign plans and creative briefs, defining key messaging, content direction and activation strategies across seasonal and always-on campaigns. - Coordinate cross-functional marketing initiatives across Brand, Social, Performance and E-commerce teams, aligning internal stakeholders and external partners on campaign deliverables, creative requirements and execution timelines. - Develop quarterly influencer marketing plans informed by market insights and historical performance, identifying regional opportunities, marketing priorities and partnership strategies to strengthen brand visibility and commercial growth. - Manage and evaluate creator activations generating €20K+ in tracked revenue and 145+ attributed sales, leveraging campaign performance insights, budget forecasts and commercial KPIs to inform partnership investment and optimisation decisions.

- Executed influencer campaigns across multiple clients, increasing campaign reach and engagement by managing end-to- end campaign strategy, creator partnerships, and performance optimisation. - Developed client influencer marketing strategies based on consumer insights, increasing campaign reach, product sales and engagement. - Improved campaign performance by translating brand strategy and marketing objectives into creator briefs, content guidelines, and measurable campaign KPIs. - Served as the primary point of contact for clients, creators, and talent agencies, ensuring smooth campaign execution and stakeholder alignment by coordinating communications, timelines, and campaign budgets across influencer marketing initiatives. - Identified emerging digital creator trends and new partnership opportunities to support marketing innovation and brand growth.

- Delivered integrated influencer marketing campaigns for brands including Philips Home Living NL, Calzedonia, Intimissimi, M.A.C Cosmetics NL, Jérôme Dreyfuss, and Fabienne Chapot by managing creator sourcing, campaign rollout, and performance reporting. - Increased brand visibility and consumer engagement by executing influencer partnerships and brand activations across social media platforms. - Improved campaign effectiveness by developing KPI frameworks and analysing campaign performance data to inform optimisation strategies. - Supported marketing strategy development by translating consumer insights, pain points and platform trends into effective influencer campaign concepts. - Strengthened cross-functional collaboration by coordinating campaigns between brand marketing teams, agencies, and creators. Key Campaign Impact: - Generated 2.4M campaign reach and €110K earned media value for Philips Home Living NL by executing a targeted influencer partnership strategy for the Baristina product launch. - Delivered €56.95K earned media value and 1.33M organic reach for Jérôme Dreyfuss by coordinating influencer content and brand activation for the Paris boutique opening. - Drove 1.34M reach and 256.8K engagements for Calzedonia and Intimissimi by managing year-long ambassador programmes. - Produced 2.5M campaign reach and over 100 social media publications for M.A.C Cosmetics NL through large-scale influencer seeding campaigns.