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Strategic marketing executive with 25 years leading demand generation, event marketing, and digital growth programs that convert into measurable revenue. Proven success building and mentoring teams, owning $1M+ budgets, and aligning marketing with sales and product to scale customer acquisition and retention. Strengths include high-ROI paid media, SEO-led organic growth, conversion rate optimization, and full-funnel experimentation supported by strong analytics and CRM integration. Experienced in end-to-end GTM execution across content, CRM/automation, email, paid search, social, and partnerships.…Strategic marketing executive with 25 years leading demand generation, event marketing, and digital growth programs that convert into measurable revenue. Proven success building and mentoring teams, owning $1M+ budgets, and aligning marketing with sales and product to scale customer acquisition and retention. Strengths include high-ROI paid media, SEO-led organic growth, conversion rate optimization, and full-funnel experimentation supported by strong analytics and CRM integration. Experienced in end-to-end GTM execution across content, CRM/automation, email, paid search, social, and partnerships.

Jason H. Smith

Fractional CMO, PPC Manager, Digital Marketer, +1

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Strategic marketing executive with 25 years leading demand generation, event marketing, and digital growth programs that convert into measurable revenue. Proven success building and mentoring teams, owning $1M+ budgets, and aligning marketing with sales and product to scale customer acquisition and retention. Strengths include high-ROI paid media, SEO-led organic growth, conversion rate optimization, and full-funnel experimentation supported by strong analytics and CRM integration. Experienced in end-to-end GTM execution across content, CRM/automation, email, paid search, social, and partnerships.…Strategic marketing executive with 25 years leading demand generation, event marketing, and digital growth programs that convert into measurable revenue. Proven success building and mentoring teams, owning $1M+ budgets, and aligning marketing with sales and product to scale customer acquisition and retention. Strengths include high-ROI paid media, SEO-led organic growth, conversion rate optimization, and full-funnel experimentation supported by strong analytics and CRM integration. Experienced in end-to-end GTM execution across content, CRM/automation, email, paid search, social, and partnerships.

Available to hire

Strategic marketing executive with 25 years leading demand generation, event marketing, and digital growth programs that convert into measurable revenue. Proven success building and mentoring teams, owning $1M+ budgets, and aligning marketing with sales and product to scale customer acquisition and retention.

Strengths include high-ROI paid media, SEO-led organic growth, conversion rate optimization, and full-funnel experimentation supported by strong analytics and CRM integration. Experienced in end-to-end GTM execution across content, CRM/automation, email, paid search, social, and partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Marketing (Contract) at Hancock Claims Consultants

June 1, 2024 - August 31, 2025

Scaled regional event program from a few annual gatherings to 10+ quarterly events, increasing partner and service revenue by 15% YoY. Owned and optimized a $1M+ marketing and events budget, delivering results while staying under budget. Built end-to-end marketing strategy across content, CRM, email, SEO, paid search, and social; synchronized goals with a five-person sales leadership team and dozens of regional managers. Implemented partner and sponsorship frameworks to monetize events and drive repeatable revenue streams.

AI Digital Marketing Director (Contract) at You.com

January 1, 2023 - May 31, 2024

Drove marketing site traffic up 150% QoQ through strategic content migration, localization, and SEO initiatives. Generated tens of thousands of subscription revenue leads via segmented email nurture and lifecycle campaigns. Launched Member Services to improve retention and recover canceled subscriptions; established an affiliate program and influencer partnerships to expand acquisition. Led cross-functional SEO and CRO projects and delivered a three-product-focused hackathon initiative producing measurable revenue and conversion uplifts.

Fractional CMO/Executive Marketing Consulting at Superplex Marketing

February 1, 2022 - Present

Provides content marketing, SEO/SEM, conversion optimization, lead generation, sales enablement tools, and overall strategy services across multiple industries. Overhauled 48 property websites with best-practice SEO and AI SEO implementation, increasing net new leases by 10–15%. Improved paid tutoring service purchases by 12% via conversion optimization. Researched, wrote, and edited SEO-rich content producing #1 ranked keywords and backlinks; created conversion-friendly SEO content leading to 8% lift in net new demo requests. Developed and implemented full marketing strategy across SEO/SEM/PR/social and conversion optimization. Launched PR initiatives (research, editing, distribution) and created sales one-pagers for a vetting/partner platform. Ran low-budget Google experiments (e.g., $20/day) to capture product keywords and user search terms; performed competitive research and integrated conversion metrics via HubSpot.

Director, Digital Marketing (Contract) at Lone Star Overnight (LSO)

February 1, 2021 - February 28, 2022

Led full website redesign from concept through QA, achieving +25% traffic and +10% conversion improvement. Drove millions in sales pipeline by creating high-quality ecommerce and SMB lead flows; integrated Salesforce and HubSpot to improve lead routing and attribution. Launched a customer ombudsman program to boost satisfaction and reduce escalations, supporting retention during regional growth.

Director, Digital Marketing at MODintelechy

June 1, 2018 - February 28, 2021

Improved organic performance by 25% for a multi-billion dollar manufacturing client via user-intent keyword strategy and content roadmaps. Delivered sub-$15 CPL for event/destination lead campaigns versus a $25 target and executed CRO tests producing 50%+ conversion gains. Performed SEO/SEM audits and presented executive-level roadmaps prioritizing quick wins and long-term initiatives.

Senior Manager, Digital User Experience at Luminex Corporation

April 1, 2016 - May 31, 2018

Generated $4M+ revenue from paid search leads at 10x ROI while managing a $400K–$500K annual budget. Grew organic search traffic 30% over two years and standardized attribution reporting across Google Analytics, HubSpot, and Salesforce to show first-touch and full-attribution revenue. Led and mentored a three-person team; directed reports earned promotions and company recognition.

Digital Marketing Manager, User Acquisition & Demand Generation at Spiceworks

August 1, 2009 - March 31, 2016

Grew installed user base from 900,000 to 2 million in two years and to 4 million in four years. Doubled user acquisition within 18 months and reduced acquisition costs by over 50%. Quadrupled organic traffic to Spiceworks.com in 3.5 years and managed the company’s largest monthly budget (~$200K). Produced a sponsored crowdsourced eBook and video reaching 500K views, generating thousands of CTA engagements, driving brand lift, and generating leads.