Available to hire
I am a digital content specialist with a strong background in multimedia production, social media strategy, and data-driven content growth. In my current role at Critical Design Limited, I create and execute cross-platform campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Spotify. I produce over 700 social videos each year and helped increase content viewership from under 100 to more than 15,000 in just six months through strategic storytelling and targeted analytics. My hands-on work includes scripting, filming, editing, drone videography, graphic design, and publishing, ensuring every piece of content reflects brand values and engages key audiences.
Previously at Kiwiherb, I led digital storytelling initiatives such as video production, copywriting, podcasting, and livestreaming. I am proficient in Adobe Creative Cloud, Final Cut Pro, CapCut, and Canva, and approach content creation with both creativity and analytical thinking. I hold a Master of Arts in Screen Production from the University of Auckland and am fluent in English and Mandarin.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Chinese
Fluent
English
Fluent
Work Experience
Digital Content Creator at Critical Design Limited
January 1, 2025 - November 24, 2025Produced engaging multimedia content including scripting, filming, editing, and graphic design to support marketing campaigns. Increased content viewership from under 100 to over 15,000 in six months, significantly boosting brand visibility and engagement. Managed content across multiple platforms (website, Facebook, Instagram, YouTube, TikTok, LinkedIn, Spotify) and conducted audience and competitor research to inform content strategies.
Digital Content Specialist at Kiwiherb New Zealand Limited, Phytomed Medicinal Herbs Limited
January 1, 2025 - January 1, 2025Took charge of scripting, actor recruitment, video and image production, editing, graphic design, and publication to create captivating multimedia content that resonates with the target audience and supports marketing initiatives. Managed content across diverse digital platforms: website, social media (Facebook, Instagram, YouTube, TikTok). Conducted competitive research, analyze demographics, and optimize digital strategies. Executed and evaluated digital campaigns to boost brand visibility and engagement, in line with marketing objectives.
Digital Content Creator at Critical Design Limited
January 1, 2025 - November 5, 2025Produced engaging multimedia content, including scripting, filming, editing, and graphic design, to support marketing campaigns. Increased content viewership from under 100 to over 15,000 in six months, significantly boosting brand visibility and engagement. Managed content across multiple platforms, including website, Facebook, Instagram, YouTube, TikTok, LinkedIn, and Spotify. Conducted audience and competitor research to inform content strategies and improve performance.
Digital Content Specialist at Kiwiherb New Zealand Limited, Phytomed Medicinal Herbs Limited
January 1, 2025 - October 9, 2025Led scripting, actor recruitment, video/image production, editing, graphic design, and publication to create captivating multimedia content. Managed content across websites and social media (Facebook, Instagram, YouTube, TikTok). Conducted competitive research and optimized digital strategies; executed campaigns to boost brand visibility and engagement.
Digital Content Creator at Critical Design Limited
January 1, 2025 - PresentProduced engaging multimedia content, including scripting, filming, editing, and graphic design, to support marketing campaigns. Managed content across multiple platforms (website, Facebook, Instagram, YouTube, TikTok, LinkedIn, Spotify) and conducted audience/competitor research to inform content strategies.
Digital Content Specialist at Kiwiherb New Zealand Limited / Phytomed Medicinal Herbs Limited - Auckland
January 1, 2025 - October 9, 2025Scripting, actor recruitment, video and image production, editing, graphic design, and publication to create multimedia content aligned with marketing objectives. Managed content across websites and social platforms. Conducted competitive research and demographics analysis to optimize digital strategies. Executed and evaluated digital campaigns to boost brand visibility and engagement.
Digital Content Creator at Critical Design Limited – Auckland
January 1, 2025 - PresentProduced engaging multimedia content, including scripting, filming, editing, and graphic design, to support marketing campaigns. Increased content viewership from under 100 to over 15,000 in six months, boosting brand visibility and engagement. Managed content across platforms (website, Facebook, Instagram, YouTube, TikTok, LinkedIn, Spotify). Conducted audience and competitor research to inform content strategies and improve performance.
Assistant of Director; Sound Designer and Light Designer at Moment Art - Auckland
November 1, 2024 - November 1, 2024Designed, created, and developed light and sound for performances; managed stage equipment; contributed to music editing and content translation; performed customer administration and provided customer service.
Assistant of Director; Sound Designer and Light Designer at Moment Art
November 1, 2024 - November 1, 2024Took charge for designing, creating, and developing light and sound to enhance performance. Manipulated the sound and vision equipment on the stage shows. Manipulated for music editing and content translation. Responded to customer administration: typing up documents, responding to business enquiries, drawing up contracts, and providing customer service.
Assistant of Director; Sound Designer and Light Designer at Moment Art
November 1, 2024 - October 9, 2025Designed, created, and developed stage lighting and sound to enhance performances; managed stage equipment and music editing; translated and prepared content for delivery; provided customer administration and service.
Assistant of Director; Sound Designer and Light Designer at Moment Art - Auckland
November 1, 2024 - October 9, 2025Designing, creating, and developing light and sound to enhance performance; manipulating stage equipment; editing music and content translation; handling customer administration (documents, inquiries, contracts, customer service).
Videographer at DJI Technology Co. Ltd
May 1, 2024 - May 1, 2024Assisted the director in selecting the location, and determining the position of cameras; decided on the composition of the shot. Aided the director to clarify the vision, selecting filming locations, determining camera equipment.
Videographer at DJI Technology Co. Ltd
May 1, 2024 - October 9, 2025Assisted the director with location scouting, shot composition, and camera positioning; contributed to clarifying the creative vision and selecting filming locations and equipment.
Videographer at DJI Technology Co. Ltd
May 1, 2024 - October 9, 2025Assisted the director in selecting locations, camera positioning, and shot composition. Helped clarify vision, select filming locations, and determine camera equipment.
Digital Content Specialist at Kiwiherb New Zealand Limited, Phytomed Medicinal Herbs Limited
January 1, 2024 - January 1, 2025Took charge of scripting, actor recruitment, video and image production, editing, graphic design, and publication to create captivating multimedia content that resonates with the target audience and supports marketing initiatives. Managed content across diverse digital platforms: website, social media (Facebook, Instagram, YouTube, TikTok). Conducted competitive research, analyze demographics, and optimize digital strategies. Executed and evaluate digital campaigns to boost brand visibility and engagement, in line with marketing objectives.
Videographer at DJI Technology Co. Ltd
September 1, 2023 - May 1, 2024Assisted the director in selecting the location, determining the position of cameras. Decided on the composition of the shot. Aided the director to clarify the vision, selecting filming locations, determining camera equipment.
Media Technician at Sound and Vision, Tataki Auckland Unlimited, Auckland Council
May 1, 2023 - November 24, 2025Operating, maintaining, and troubleshooting media technology; supporting meetings, lectures, and seminars by manipulating sound and vision equipment; handling equipment across a range of events.
Media Technician at Sound and Vision, Tataki Auckland Unlimited, Auckland Council
May 1, 2023 - November 5, 2025Operating, maintaining, and troubleshooting media technology. Assisting and using technology to enhance meetings, lectures, and seminars in professional settings. Manipulating the sound and vision equipment at the different events.
Media Technician at Sound and Vision, Tataki Auckland Unlimited, Auckland Council
May 1, 2023 - PresentOperated, maintained, and troubleshooted media technology; supported meetings, lectures, and seminars with AV/IT solutions; managed and manipulated sound and vision equipment across events.
Media Technician at Sound and Vision, Tataki Auckland Unlimited, Auckland Council
May 1, 2023 - PresentOperating, maintaining, and troubleshooting media technology; supporting meetings and events; manipulating sound and vision equipment across events.
Assistant of Director; Sound Designer and Light Designer at Moment Art
November 1, 2022 - November 1, 2024Took charge for designing, creating, and developing light and sound to enhance performance. Manipulated the sound and vision equipment on the stage. Music editing and content translation. Responded to customer administration: typing up documents, responding to business enquiries, drawing up contracts, and providing customer service.
3rd Assistant of Director and Assistant of Art Director at Feature Film - Teddy Show
November 1, 2022 - November 1, 2022Oversaw the continuity of the motion picture, including wardrobe, props, set dressing, hair, makeup, and the actions of the actors during a scene. Tracked the film production unit's daily progress. Supported the Art Director to ensure the vision and plans specified by the production designer were being followed. Broke down the script to determine the art department's needs for the shoot.
3rd Assistant of Director at Haier Promotional advertisement "Hello, New Zealand, Hello World!"
November 1, 2022 - November 1, 2022Coordinated all production activity while supervising the crew and cast. Kept a close watch on health and safety regulations on the set.
3rd Assistant of Director and Assistant of Art Director at Feature Film - Teddy Show
November 1, 2022 - October 9, 2025Oversaw continuity across wardrobe, props, set dressing, hair/makeup; tracked daily production progress and supported the Art Director to ensure the production designer's vision was followed; broke down the script to identify art department needs.
3rd Assistant of Director at Haier Promotional advertisement 'Hello, New Zealand, Hello World!'
November 1, 2022 - October 9, 2025Coordinated production activities, supervised crew and cast, and ensured health and safety regulations on set.
3rd Assistant of Director and Assistant of Art Director at Feature Film - Teddy Show - Auckland
November 1, 2022 - October 9, 2025Oversaw continuity of the motion picture, including wardrobe, props, set dressing, hair, makeup, and actor actions; tracked daily progress; supported the Art Director to ensure the production designer's vision; broke down the script to determine art department needs.
3rd Assistant of Director at Haier Promotional advertisement "Hello, New Zealand, Hello World!" - Auckland
November 1, 2022 - October 9, 2025Coordinated production activity, supervised crew and cast; ensured health and safety regulations on set.
International Student Officer at Auckland University Postgraduate Student Association
July 1, 2022 - July 1, 2022Contributed to the development, planning, and completion of project initiatives. Developed and implemented study protocols to gather required data and support research objectives. Attended monthly meetings to voice concerns, opinions, and ideas. Helped students with serious issues connect with proper university resources. Built surveys to collect information from students at different levels and in different majors during COVID-19. Connected regularly with students to collect information about experiences and problems.
International Student Representative at New Zealand International Student Association
July 1, 2022 - July 1, 2022Collected weekly and monthly surveys and problems the international students raised. Attended committee meetings weekly. Presented reports and information at Annual General Meetings (AGM).
International Student Officer at Auckland University Postgraduate Student Association
July 1, 2022 - October 9, 2025Contributed to project development, implemented study protocols, attended monthly meetings, and connected students with university resources; built surveys to collect student feedback during COVID-19.
International Student Representative at New Zealand International Student Association
July 1, 2022 - October 9, 2025Collected weekly/monthly surveys, attended committee meetings, and reported findings at AGMs.
International Student Officer at Auckland University Postgraduate Student Association - Auckland
July 1, 2022 - October 9, 2025Contributed to development, planning, and completion of project initiatives; developed study protocols; helped students connect with university resources; built surveys; maintained regular contact with students to gather experiences.
International Student Representative at New Zealand International Student Association - Auckland
July 1, 2022 - October 9, 2025Collected weekly and monthly surveys; attended committee meetings; presented reports at Annual General Meetings (AGM).
International Student Officer at Auckland University Postgraduate Student Association
January 1, 2021 - July 1, 2022Contributed to the development, planning, and completion of project initiatives. Developed and implemented study protocols to gather required data and support research objectives. Attended monthly meetings to voice concerns, opinions, and ideas. Helped students with serious issues connect with proper university resources. Built surveys to collect information from students at different levels and in different majors during COVID-19. Connected regularly with students to collect information about experiences and problems.
International Student Representative at New Zealand International Student Association
January 1, 2021 - July 1, 2022Collected weekly and monthly surveys and problems the international students raised. Attended committee meetings weekly. Presented reports and information at Annual General Meetings (AGM).
Education
Master of Arts (Research) Screen Production at University of Auckland - City Campus
January 11, 2030 - July 1, 2022Postgraduate Diploma Media and Communication at University of Auckland - City Campus
January 11, 2030 - July 1, 2021Bachelor of Arts Screen And Media Studies at University of Waikato
January 11, 2030 - July 1, 2020Bachelor of Arts Media Studies at Massey University
January 11, 2030 - November 1, 2019Master of Arts (Research) Screen Production at University of Auckland
July 1, 2022 - October 9, 2025Postgraduate Diploma Media and Communication at University of Auckland
July 1, 2021 - October 9, 2025Bachelor of Arts Screen And Media Studies at University of Waikato
July 1, 2020 - October 9, 2025Bachelor of Arts Media Studies at Massey University
November 1, 2019 - October 9, 2025Master of Arts (Research) in Screen Production at University of Auckland - City Campus, Auckland
January 11, 2030 - July 1, 2022Postgraduate Diploma in Media and Communication at University of Auckland - City Campus, Auckland
January 11, 2030 - July 1, 2021Bachelor of Arts in Screen And Media Studies at University of Waikato
January 11, 2030 - July 1, 2020Bachelor of Arts in Media Studies at Massey University
January 11, 2030 - November 1, 2019Master of Arts (Research) in Screen Production (Specialization: Documentary) at University of Auckland - City Campus
January 11, 2030 - July 1, 2022Postgraduate Diploma in Media and Communication at University of Auckland - City Campus
January 11, 2030 - July 1, 2021Bachelor of Arts in Screen and Media Studies at University of Waikato
January 11, 2030 - July 1, 2020Bachelor of Arts in Media Studies at Massey University
January 11, 2030 - November 1, 2019Master of Arts (Research) Screen Production at University of Auckland
January 11, 2030 - July 1, 2022Postgraduate Diploma Media and Communication at University of Auckland
January 11, 2030 - July 1, 2021Bachelor of Arts Screen And Media Studies at University of Waikato
January 11, 2030 - July 1, 2020Bachelor of Arts Media Studies at Massey University
January 11, 2030 - November 1, 2019Qualifications
Full Driving License
January 11, 2030 - October 9, 2025University of Auckland Micro-Internship Achievement Award
January 11, 2030 - January 1, 2022University of Auckland Distinguished Graduate Award
January 11, 2030 - January 1, 2022University of Auckland Co-curricular Recognition Programme 2021 - Leadership Path
January 11, 2030 - January 1, 2021University of Auckland Co-curricular Recognition Programme 2021 – Community Engagement Path
January 11, 2030 - January 1, 2021University of Auckland MEDIA 743 Chinese Film Genres Class Representative
January 11, 2030 - January 1, 2020University of Waikato MEDIA 303 Cinema Worlds Class Representative
January 11, 2030 - January 1, 2020Micro-Internship Achievement Award
January 11, 2030 - November 24, 2025University of Auckland Distinguished Graduate Award
January 11, 2030 - November 24, 2025Co-curricular Recognition Programme 2021 - Leadership Path
January 11, 2030 - November 24, 2025Co-curricular Recognition Programme 2021 – Community Engagement Path
January 11, 2030 - November 24, 2025University of Auckland Micro-Internship Achievement Award
January 11, 2030 - January 1, 2022University of Auckland Distinguished Graduate Award
January 11, 2030 - January 1, 2022Co-curricular Recognition Programme 2021 - Leadership Path
January 11, 2030 - January 1, 2021Co-curricular Recognition Programme 2021 – Community Engagement Path
January 11, 2030 - January 1, 2021MEDIA 743 Chinese Film Genres Class Representative
January 11, 2030 - January 1, 2020MEDIA 303 Cinema Worlds Class Representative
January 11, 2030 - January 1, 2020Industry Experience
Media & Entertainment, Education, Professional Services, Government, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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