I’m Supriya S. Yadav, a UX, Visual and Product Designer based in Dublin, Ireland with over 12 years of experience shaping client relationships and delivering end-to-end product experiences in Agile environments. I specialise in user-centered design, user research, and visual interface design, working across fintech, SaaS, and service industries to create intuitive, impactful products.\n\nI thrive on turning insights into delightful experiences, designing scalable design systems, and delivering production-ready interfaces with strong HTML/CSS fundamentals. Notable achievements include redesigning iMocha’s SaaS platform to boost hiring conversions by 60% and leading the design for a Microsoft Teams app that earned a $10,000 reward.

Supriya S. Yadav

I’m Supriya S. Yadav, a UX, Visual and Product Designer based in Dublin, Ireland with over 12 years of experience shaping client relationships and delivering end-to-end product experiences in Agile environments. I specialise in user-centered design, user research, and visual interface design, working across fintech, SaaS, and service industries to create intuitive, impactful products.\n\nI thrive on turning insights into delightful experiences, designing scalable design systems, and delivering production-ready interfaces with strong HTML/CSS fundamentals. Notable achievements include redesigning iMocha’s SaaS platform to boost hiring conversions by 60% and leading the design for a Microsoft Teams app that earned a $10,000 reward.

Available to hire

I’m Supriya S. Yadav, a UX, Visual and Product Designer based in Dublin, Ireland with over 12 years of experience shaping client relationships and delivering end-to-end product experiences in Agile environments. I specialise in user-centered design, user research, and visual interface design, working across fintech, SaaS, and service industries to create intuitive, impactful products.\n\nI thrive on turning insights into delightful experiences, designing scalable design systems, and delivering production-ready interfaces with strong HTML/CSS fundamentals. Notable achievements include redesigning iMocha’s SaaS platform to boost hiring conversions by 60% and leading the design for a Microsoft Teams app that earned a $10,000 reward.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Fluent

Work Experience

UX CONSULTANT at Bizzscan AI
May 31, 2025 - July 18, 2025
Designed an end-to-end AI agent platform that unites IT and businesses by extracting accurate data from procured documents. Conducted deep-dive research into procurement workflows, pain points, and user behaviors to define UX strategy aligned with the company's AI capabilities and product vision. Led the design, delivery, and maintenance of a tailored design system. Helped visualize procurement data through interactive dashboards using FigJam, Figma, and Notion.
UX DESIGN LEAD at iMocha
March 31, 2023 - July 18, 2025
Improved the SaaS product's usability by redesigning features and reskinning the entire product, boosting user satisfaction by 40%. Conducted design audits, user interviews, and created new design systems. Led product lines including Talent Acquisition, Talent Development, and Payment Portal Integration, collaborating closely with development and engineering teams. Redesigned the website using mood boards, design systems, and style guides. Successfully led the design and delivery of iMocha's native assessment app for Microsoft Teams, earning a $10,000 reward.
DESIGN ANALYST at Fiserv India Pvt. Ltd.
December 31, 2018 - July 18, 2025
Redesigned payment portal features and the whole product for better usability and innovation. Created sketches, wireframes, and prototypes, and improved navigation and upgraded features including notification management and onboarding. Achieved a 50% reduction in negative user feedback and reduced need for desk sales calls by 50% with an enhanced UX and design system.
DESIGN ANALYST at Torinit Technologies Inc.
October 31, 2017 - July 18, 2025
Designed and connected the new identity and interface for retail e-commerce and event planning websites. Conducted user surveys and interviews to learn previous design shortcomings and design new features. Expanded website usability by 80% and contributed to 30% product revenue growth by reducing returns and refunds.
USER INTERFACE- USER EXPERIENCE DESIGNER at Vectone Mobile
May 31, 2017 - July 18, 2025
Designed user-friendly interfaces for telecommunication websites, focusing on layout, color scheme, typography, and overall aesthetic consistency. Developed low-fidelity wireframes and high-fidelity mockups using Figma and Adobe XD. Maintained design systems to ensure consistent design across products.
DESIGN ANALYST at Fiserv India Pvt. Ltd.
September 30, 2016 - July 18, 2025
Produced mobile applications like Pop-money and the Zelle app. Presented design concepts and managed projects from concept to completion. Improved Popmoney app usability through user interviews and A/B testing, increasing adoption rates. Designed payment solutions and improved collaboration between design and development teams in an agile environment.
SR. UI DESIGNER at Cybage Software's Pvt. Ltd.
November 30, 2015 - July 18, 2025
Designed web and mobile experiences for telecom giants such as AT&T, Verizon, and Vodafone. Created interactive concepts and POCs for multiple projects contributing to winning design pitches. Presented UX enhancements to align business and customer needs. Launched design efforts to build microsites and websites for Microsoft brand segments, improving visitor numbers and form completion rates by 30%.
WEB DESIGNER at Pragmites Internet Consulting Pvt. Ltd.
December 31, 2009 - July 18, 2025
Designed interfaces for cross-platform devices and maintained design systems. Created e-commerce web portals using Joomla CMS.
UX Consultant at Bizzscan AI
May 1, 2025 - October 6, 2025
Designed an end-to-end AI agent platform to extract data from procured documents, defined UX strategy aligned with AI capabilities, built and maintained a design system, and visualized procurement data with dashboards. Tools included FigJam, Figma, and Notion.
UX Design Lead at iMocha
March 1, 2023 - October 6, 2025
Led end-to-end redesign of the SaaS product, improving usability and designing a brand-new design system. Conducted a design audit based on Gestalt/UX principles, user interviews, and task optimization, resulting in higher task success and retention. Also redesigned the website and IA for cross-platform UX deliverables.
Design Analyst at Fiserv India Pvt. Ltd.
December 1, 2018 - October 6, 2025
Redesigned features and the overall product for a payment portal, enhancing cross-platform usability. Delivered wireframes and prototypes, reducing negative feedback and improving onboarding, onboarding, and pricing UI.
Design Analyst at Torinit Technologies Inc.
October 20, 2017 - October 6, 2025
Designed the website to unify brand identity and improve usability of the retail e-commerce and event planning sites, increasing usability and contributing to revenue growth.
User Interface - User Experience Designer at Vectone Mobile
May 1, 2017 - October 6, 2025
Designed user-friendly interfaces for telecom websites, creating low- and high-fidelity mocks, and contributed to a design system.
Design Analyst at Fiserv India Pvt. Ltd.
September 1, 2016 - October 6, 2025
Produced mobile apps like Popmoney and Zelle; presented design concepts to stakeholders; managed design projects end-to-end with timely delivery and alignment to goals.
Sr. UI Designer at Cybage Software's Pvt. Ltd.
November 1, 2015 - October 6, 2025
Designed web/mobile experiences for telecom clients (AT&T, Verizon, Vodafone); led multiple concept pitches, contributed to microsites, and improved brand presence and user engagement.
Web Designer at Pragmites Internet Consulting Pvt. Ltd.
December 1, 2009 - October 6, 2025
Designed cross-platform interfaces and managed design systems for e-commerce and other sites; contributed to Joomla-based CMS projects.
Web Designer at Pragmites Internet Consulting Pvt. Ltd.
December 1, 2009 - October 6, 2025
Designed interfaces for cross-platform devices and Joomla-based e-commerce portals; defined and maintained design systems; produced wireframes and prototypes; collaborated with development teams to ensure usability and timely delivery.
Sr. UI Designer at Cybage Software Pvt. Ltd.
November 1, 2015 - October 6, 2025
Led UX efforts for telecom clients (AT&T, Verizon, Vodafone); designed web/mobile experiences, pitched concepts, and delivered microsites; collaborated with product and engineering teams to craft intuitive experiences and improve engagement.
Design Analyst at Fiserv India Pvt. Ltd.
September 1, 2016 - October 6, 2025
Redesigned features of a payment portal for cross-platform usability; created new navigation, onboarding, and notification management; improved onboarding and sign-up flows; reduced desk-sales calls and improved adoption.
User Interface - User Experience Designer at Vectone Mobile
May 1, 2017 - October 6, 2025
Designed user-friendly interfaces for telecom websites; developed low- and high-fidelity wireframes and mockups; contributed to design system development and visual flows.
Design Analyst at Torinit Technologies Inc.
October 1, 2017 - October 6, 2025
Designed the entire website to unify retail e-commerce and event planning platforms; improved usability by 80% and contributed to a 30% rise in product revenue by reducing returns.
Design Analyst at Fiserv India Pvt. Ltd.
December 1, 2018 - October 6, 2025
Researched and redesigned features for cross-platform payment solutions; created wireframes, prototypes, and UI updates; enhanced onboarding, pricing, and user profiles.
UX Design Lead at iMocha
March 1, 2023 - October 6, 2025
Led end-to-end redesign of iMocha's SaaS product; conducted design audits, built a new design system, and delivered cross-platform UX designs; led the native Microsoft Teams app featuring Fluent UI; user metrics improved (40% satisfaction uplift, 15% retention and task success growth).
UX Consultant at Bizzscan AI
May 1, 2025 - October 6, 2025
Designed an end-to-end AI agent platform for extracting data from procured documents; conducted deep-dive procurement workflow research; defined UX strategy aligned with AI capabilities; delivered a design system and interactive dashboards.
Full Stack UX Consultant (Freelance Designer) at Yellow Fish Design
April 1, 2023 - Present
Led end-to-end UX projects from discovery and research through wireframing, prototyping, visual design, and front-end implementation. Designed and developed responsive websites and web applications for B2B and B2C clients across fintech, SaaS, and service industries. Conducted user research, stakeholder workshops, and usability testing to define user journeys, information architecture, and interaction flows. Created high-fidelity UI designs in Figma and translated them into production-ready HTML/CSS with responsive, accessible layouts.
UX Consultant (Freelance Designer) at Bizzscan AI
March 1, 2025 - May 1, 2025
Designed an end-to-end AI agent platform that can extract accurate data from procured documents that unites IT and businesses. Conducted deep-dive user research into procurement workflows, defined UX strategy in alignment with AI capabilities and product vision. Led the design and delivery of developed wireframes, visual designs and maintained a design system tailored to applications using Figma and Adobe XD. Built a Figma design system to streamline the design-to-development process and improve handoff efficiency using Figma and Notion.
UX Design Lead at iMocha
August 1, 2021 - March 1, 2023
Improved the SaaS product's usability by redesigning its features and reskinning the entire product. Redesigned a digital skill assessment platform with 2,500+ courses, boosting hiring and candidate conversions by 60% through improved user journeys, usability testing and data analysis. Redesigned the product's current website, providing mood boards, design system, icons, and web pages for https://www.imocha.io/ using Figma and Adobe XD, along with HTML responsive Bootstrap. Led the design and delivery of iMocha's native assessment app for Microsoft Teams, utilizing the Fluent UI Design System, and secured a $10,000 reward. Mentored teams on the updated design system and style guide across departments.
UX Design Lead at Fiserv India Pvt. Ltd.
October 1, 2018 - December 1, 2018
Redesigned features and the entire product for better usability and innovation for a payment portal. Redesigned existing UIs for cross-platform adaptation. Brainstormed and designed sketches, wireframes, and prototypes, modernising visual design assets, typography, and icons in line with current design principles using the Adobe XD tool. Reduced users' negative feedback by 50% from user interviews and designed new navigation and upgraded features like notification management, user profiles, onboarding, and easy sign-up. Achieved a 50% decrease in desk sales calls by creating an enhanced design system and prototyping updated navigation and UI for the pricing page using Figma.
Design Analyst at Torinit Technologies Inc
August 1, 2017 - October 1, 2017
Designed the entire website to bring the new identity and the interface together, ensuring cohesive branding and user experience for retail e-commerce and event planning sites. Expanded usability by 80% through user research and implemented a responsive design system in Figma for a streamlined user flow. Contributed to 30% product revenue growth by reducing returns through improved UX.
UI - UX Designer at Vectone Mobile
February 1, 2017 - May 1, 2017
Designed user-friendly interfaces for telecommunications websites, focusing on layout, color scheme, typography, and visual consistency. Developed low-fidelity wireframes and high-fidelity mockups using Figma and Adobe XD. Contributed to and maintained a design system and style guide to ensure consistent design across products.
Design Analyst at Fiserv India Pvt. Ltd.
November 1, 2015 - September 1, 2016
Produced mobile applications like PopMoney and Zelle. Presented design concepts to stakeholders to gain buy-in. Managed design projects from concept to completion, ensuring timely delivery. Improved PopMoney usability through interviews and A/B testing, increasing activation adoption on the mobile platform. Designed payment solutions for schools and facilitated agile collaboration between design and development teams.
Senior UI Designer at Cybage Software's Pvt. Ltd.
December 1, 2009 - November 1, 2015
Designed web/mobile experiences and visual interfaces for telecom clients such as AT&T, Verizon, and Vodafone. Led UX enhancements and consultations to improve existing experiences and align with business goals. Launched microsites and websites for Microsoft brand segments, boosting visitors and form completions by 30%. Created a high-impact website concept that was approved for execution.
Web Designer at Pragmites Internet Consulting Pvt. Ltd.
June 1, 2007 - December 1, 2009
Designed interfaces for cross-platform devices, defined and maintained design systems to ensure consistency, and worked on e-commerce portals in Joomla CMS.

Education

Diploma in User Interface Design & Animation at Pune University
October 1, 2006 - October 31, 2007
Diploma in Interior Design & Decoration at MMSID, Pune University
October 1, 2004 - October 31, 2006
Bachelor's in computer application at Indira Gandhi National Open University, India
January 1, 2020 - August 14, 2025
micro degree in UI/UX and product design at Beep event, India
January 1, 2025 - August 22, 2025
UI/UX and Product Design – micro degree at Beep Event
January 1, 2025 - October 6, 2025
Bachelor's in Computer Application at Indira Gandhi National Open University
January 1, 2020 - January 1, 2020
Diploma in User Interface Design & Animation at Pune University
January 1, 2006 - January 1, 2007
Diploma in Interior Design & Decoration at MMSID, Pune University
January 1, 2004 - January 1, 2006
Certified Usability Analyst (CUA)™ at Human Factors International
January 1, 2015 - October 6, 2025
HTML/CSS Certification at Codekaro.In
January 1, 2025 - October 6, 2025
Design Thinking in the Age of AI at LinkedIn Learning
January 1, 2025 - October 6, 2025
Micro degree in UI/UX and Product Design at Beep Event
January 1, 2025 - October 6, 2025
Bachelor's in Computer Applications at Indira Gandhi National Open University
January 11, 2030 - January 1, 2020
Diploma in UI Design & Animation at Edit Institute, Pune University
January 1, 2006 - January 1, 2007
Diploma in Interior Design & Decoration at MMSID, Pune University
January 1, 2004 - January 1, 2006
Certified Usability Analyst (CUA) at Human Factors International
January 1, 2015 - October 6, 2025
HTML/CSS Certification at Codekaro.in
January 1, 2025 - October 6, 2025
Design Thinking in the Age of AI at LinkedIn Learning
January 1, 2025 - October 6, 2025
Bachelor of Computer Applications at Indira Gandhi National Open University
January 11, 2030 - January 1, 2018
Diploma in User Interface Design & Animation at Edit Institute
January 1, 2006 - January 1, 2007
Diploma in Interior Design & Decoration at MMSID
January 1, 2004 - January 1, 2006

Qualifications

Intermediate Drawing Examination
October 1, 2004 - October 31, 2025
Grade ‘A’ in Intermediate Drawing Examination, held in year 1999
Certified Usability Analyst
January 1, 2015 - December 31, 2015
Certification in HTML/CSS
January 1, 2025 - August 22, 2025
Certified Usability Analyst (CUA)™
January 1, 2015 - October 6, 2025
Design Thinking in the Age of AI
January 1, 2025 - October 6, 2025
Certified Usability Analyst
January 1, 2015 - May 18, 2026
HTML/CSS Certification
January 1, 2025 - May 18, 2026
Design Thinking in the Age of AI
January 1, 2025 - May 18, 2026

Industry Experience

Education, Healthcare, Media & Entertainment, Real Estate & Construction, Retail, Telecommunications, Travel & Hospitality, Software & Internet, Financial Services, Professional Services