Surbhi Malhotra
Hi, I’m Surbhi Malhotra, a Fashion Operations Associate with an analytical mind and a knack for catalog management and social media coordination.
About
Hi, I’m Surbhi Malhotra, a Fashion Operations Associate with an analytical mind and a knack for catalog management and social media coordination. I create and curate fashion, beauty, and skincare content that resonates with audiences and strengthens brand presence.
I’m collaborative, detail-oriented, and passionate about optimizing processes through data-driven insights, cross-functional collaboration, and continuous improvement. I enjoy turning ideas into engaging content and helping brands shine online.
- 9 years' experience
- Joined March 2026
Languages
- EnglishFluent
- HindiFluent
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
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Work experience
Built a strong digital presence with 10K+ followers on Instagram and 13K+ followers on LinkedIn. Implemented optimized product placement that increased site revenue by 10% and improved CTR by 5%. Grew social channels by sharing trending product content. Maintained product listings and on-site content aligned with marketing campaigns and seasonal calendars. Collaborated with internal development to rollout UX improvements, bug fixes, and new features while monitoring ecommerce metrics and catalog quality. Led content scheduling and trend analysis; supported cross-functional teams.
Created and managed fashion, beauty, and skin care content for a personal Instagram page, building a digital presence with 10K+ followers on Instagram and 13K+ followers on LinkedIn. Coordinated with marketing campaigns and seasonal calendars, updated product listings and on-site content, and collaborated with internal teams to drive UX improvements and monitor e-commerce metrics.
Supported merchandising activities and contributed to recognition for academic excellence (A+ grade, batch topper, and Gold Medal for first rank with distinction) during tenure at Gurugram, India.
Education
Certifications and awards· 5
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