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Hi, I’m Surya Parulian Halim, a digital marketing and communications leader with 11+ years of experience driving brand visibility, demand generation, and measurable growth across B2B and B2C ecosystems. I own end-to-end digital strategy spanning web, SEO, paid media, content, analytics, and performance optimization, with a strong focus on delivering brand-to-demand outcomes. I currently lead digital marketing initiatives across multiple consumer brands in the US market, supporting retail expansion, distributor enablement, and commercial growth. I excel at bridging data, creativity, and execution, navigating matrixed environments, and delivering impact through experiment-driven insights and cross-functional collaboration. Recognized as a Semrush Ambassador, I bring deep expertise in SEO strategy, digital analytics, and data-led marketing execution. I enjoy partnering with senior stakeholders, managing vendors and agencies, and driving digital transformation aligned with business priorities. My work emphasizes integrated campaigns that balance storytelling with measurable impact, and I thrive in roles that blend strategy with hands-on execution. Previously, I’ve led creative direction, client relationships, and end-to-end campaign development, building scalable digital ecosystems and delivering results for brands like Jans Food USA, Mi Sedaap USA, Jubes USA, and Royal Tempeh. I’ve led teams and initiatives across freelance and agency settings, strengthening brand visibility through content-driven campaigns and performance-aware strategies.…Hi, I’m Surya Parulian Halim, a digital marketing and communications leader with 11+ years of experience driving brand visibility, demand generation, and measurable growth across B2B and B2C ecosystems. I own end-to-end digital strategy spanning web, SEO, paid media, content, analytics, and performance optimization, with a strong focus on delivering brand-to-demand outcomes. I currently lead digital marketing initiatives across multiple consumer brands in the US market, supporting retail expansion, distributor enablement, and commercial growth. I excel at bridging data, creativity, and execution, navigating matrixed environments, and delivering impact through experiment-driven insights and cross-functional collaboration. Recognized as a Semrush Ambassador, I bring deep expertise in SEO strategy, digital analytics, and data-led marketing execution. I enjoy partnering with senior stakeholders, managing vendors and agencies, and driving digital transformation aligned with business priorities. My work emphasizes integrated campaigns that balance storytelling with measurable impact, and I thrive in roles that blend strategy with hands-on execution. Previously, I’ve led creative direction, client relationships, and end-to-end campaign development, building scalable digital ecosystems and delivering results for brands like Jans Food USA, Mi Sedaap USA, Jubes USA, and Royal Tempeh. I’ve led teams and initiatives across freelance and agency settings, strengthening brand visibility through content-driven campaigns and performance-aware strategies.

Surya Parulian Halim

Marketing Strategist, Brand Strategist, Content Strategist, +2

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Hi, I’m Surya Parulian Halim, a digital marketing and communications leader with 11+ years of experience driving brand visibility, demand generation, and measurable growth across B2B and B2C ecosystems. I own end-to-end digital strategy spanning web, SEO, paid media, content, analytics, and performance optimization, with a strong focus on delivering brand-to-demand outcomes. I currently lead digital marketing initiatives across multiple consumer brands in the US market, supporting retail expansion, distributor enablement, and commercial growth. I excel at bridging data, creativity, and execution, navigating matrixed environments, and delivering impact through experiment-driven insights and cross-functional collaboration. Recognized as a Semrush Ambassador, I bring deep expertise in SEO strategy, digital analytics, and data-led marketing execution. I enjoy partnering with senior stakeholders, managing vendors and agencies, and driving digital transformation aligned with business priorities. My work emphasizes integrated campaigns that balance storytelling with measurable impact, and I thrive in roles that blend strategy with hands-on execution. Previously, I’ve led creative direction, client relationships, and end-to-end campaign development, building scalable digital ecosystems and delivering results for brands like Jans Food USA, Mi Sedaap USA, Jubes USA, and Royal Tempeh. I’ve led teams and initiatives across freelance and agency settings, strengthening brand visibility through content-driven campaigns and performance-aware strategies.…Hi, I’m Surya Parulian Halim, a digital marketing and communications leader with 11+ years of experience driving brand visibility, demand generation, and measurable growth across B2B and B2C ecosystems. I own end-to-end digital strategy spanning web, SEO, paid media, content, analytics, and performance optimization, with a strong focus on delivering brand-to-demand outcomes. I currently lead digital marketing initiatives across multiple consumer brands in the US market, supporting retail expansion, distributor enablement, and commercial growth. I excel at bridging data, creativity, and execution, navigating matrixed environments, and delivering impact through experiment-driven insights and cross-functional collaboration. Recognized as a Semrush Ambassador, I bring deep expertise in SEO strategy, digital analytics, and data-led marketing execution. I enjoy partnering with senior stakeholders, managing vendors and agencies, and driving digital transformation aligned with business priorities. My work emphasizes integrated campaigns that balance storytelling with measurable impact, and I thrive in roles that blend strategy with hands-on execution. Previously, I’ve led creative direction, client relationships, and end-to-end campaign development, building scalable digital ecosystems and delivering results for brands like Jans Food USA, Mi Sedaap USA, Jubes USA, and Royal Tempeh. I’ve led teams and initiatives across freelance and agency settings, strengthening brand visibility through content-driven campaigns and performance-aware strategies.

Available to hire

Hi, I’m Surya Parulian Halim, a digital marketing and communications leader with 11+ years of experience driving brand visibility, demand generation, and measurable growth across B2B and B2C ecosystems. I own end-to-end digital strategy spanning web, SEO, paid media, content, analytics, and performance optimization, with a strong focus on delivering brand-to-demand outcomes. I currently lead digital marketing initiatives across multiple consumer brands in the US market, supporting retail expansion, distributor enablement, and commercial growth. I excel at bridging data, creativity, and execution, navigating matrixed environments, and delivering impact through experiment-driven insights and cross-functional collaboration. Recognized as a Semrush Ambassador, I bring deep expertise in SEO strategy, digital analytics, and data-led marketing execution.

I enjoy partnering with senior stakeholders, managing vendors and agencies, and driving digital transformation aligned with business priorities. My work emphasizes integrated campaigns that balance storytelling with measurable impact, and I thrive in roles that blend strategy with hands-on execution. Previously, I’ve led creative direction, client relationships, and end-to-end campaign development, building scalable digital ecosystems and delivering results for brands like Jans Food USA, Mi Sedaap USA, Jubes USA, and Royal Tempeh. I’ve led teams and initiatives across freelance and agency settings, strengthening brand visibility through content-driven campaigns and performance-aware strategies.

Skills

SEO

Experience Level

SEO

Expert

Language

English

Fluent

Indonesian

Fluent

Work Experience

Digital Marketing Manager at Jans Enterprises Corp

February 1, 2025 - Present

Led end-to-end digital strategy across multiple F&B brands including Jans Food USA, Mi Sedaap USA, Jubes USA, and Royal Tempeh, covering SEO, paid media, content strategy, influencer programs, and analytics. Built scalable digital ecosystems aligned with B2B lead generation, distributor outreach, and retail expansion; established performance measurement using GA4, SEMrush dashboards.

Creative Director & Digital Marketing Consultant at PT Kreasi Media

May 1, 2019 - January 31, 2025

Defined creative and digital strategy for multiple brands, ensuring alignment between brand positioning, content, and performance outcomes; led multi-disciplinary teams; end-to-end campaign development from concept to execution and performance review; built scalable digital ecosystems that support business priorities.

Creative Director & Project Manager (Freelance) at Self-Employed

December 1, 2016 - April 30, 2019

Led strategic digital and influencer-led campaigns across multiple industries; managed full project lifecycle including ideation, production, execution, and delivery; strengthened brand visibility through content-driven campaigns.

Production Team Member at PT Plush Pictures

February 1, 2015 - November 30, 2016

Coordinated production schedules, administrative tasks, ensuring efficiency and organization during commercial shoots; supported production needs including equipment management and on-set coordination.

Social Media Manager at Excelso Coffee

August 1, 2018 - March 31, 2021

Led a dedicated team to manage Excelso Coffee's social media; conceived and implemented creative digital marketing strategies; directed content creation and messaging; monitored campaign performance and adapted to changing trends.