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I’m Susan G. Gaide, a senior marketing and content leader with 13+ years of experience helping B2B SaaS, tech, and services brands grow awareness, engagement, and pipeline. I specialize in owning brand voice, defining messaging, and building cross-channel content strategies that turn insights into demand. I’m adept at collaborating with product, design, and sales teams to deliver measurable results across markets and stages of growth. I’ve led marketing and content initiatives at RealPage, EZNet Scheduler, and Aurora Contractors, delivering outcomes such as 121% YOY pipeline growth, a company-wide brand messaging framework, and a robust thought-leadership program. I hold an MBA in Marketing and maintain a portfolio at thepowerwriter.com/portfolio.…I’m Susan G. Gaide, a senior marketing and content leader with 13+ years of experience helping B2B SaaS, tech, and services brands grow awareness, engagement, and pipeline. I specialize in owning brand voice, defining messaging, and building cross-channel content strategies that turn insights into demand. I’m adept at collaborating with product, design, and sales teams to deliver measurable results across markets and stages of growth. I’ve led marketing and content initiatives at RealPage, EZNet Scheduler, and Aurora Contractors, delivering outcomes such as 121% YOY pipeline growth, a company-wide brand messaging framework, and a robust thought-leadership program. I hold an MBA in Marketing and maintain a portfolio at thepowerwriter.com/portfolio.

Susan G. Gaide

Content Strategist, Content Creator, Content Designer, +5

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I’m Susan G. Gaide, a senior marketing and content leader with 13+ years of experience helping B2B SaaS, tech, and services brands grow awareness, engagement, and pipeline. I specialize in owning brand voice, defining messaging, and building cross-channel content strategies that turn insights into demand. I’m adept at collaborating with product, design, and sales teams to deliver measurable results across markets and stages of growth. I’ve led marketing and content initiatives at RealPage, EZNet Scheduler, and Aurora Contractors, delivering outcomes such as 121% YOY pipeline growth, a company-wide brand messaging framework, and a robust thought-leadership program. I hold an MBA in Marketing and maintain a portfolio at thepowerwriter.com/portfolio.…I’m Susan G. Gaide, a senior marketing and content leader with 13+ years of experience helping B2B SaaS, tech, and services brands grow awareness, engagement, and pipeline. I specialize in owning brand voice, defining messaging, and building cross-channel content strategies that turn insights into demand. I’m adept at collaborating with product, design, and sales teams to deliver measurable results across markets and stages of growth. I’ve led marketing and content initiatives at RealPage, EZNet Scheduler, and Aurora Contractors, delivering outcomes such as 121% YOY pipeline growth, a company-wide brand messaging framework, and a robust thought-leadership program. I hold an MBA in Marketing and maintain a portfolio at thepowerwriter.com/portfolio.

Available to hire

I’m Susan G. Gaide, a senior marketing and content leader with 13+ years of experience helping B2B SaaS, tech, and services brands grow awareness, engagement, and pipeline. I specialize in owning brand voice, defining messaging, and building cross-channel content strategies that turn insights into demand. I’m adept at collaborating with product, design, and sales teams to deliver measurable results across markets and stages of growth.

I’ve led marketing and content initiatives at RealPage, EZNet Scheduler, and Aurora Contractors, delivering outcomes such as 121% YOY pipeline growth, a company-wide brand messaging framework, and a robust thought-leadership program. I hold an MBA in Marketing and maintain a portfolio at thepowerwriter.com/portfolio.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Head of Marketing & Content at AURORA CONTRACTORS, LLC

October 1, 2025 - December 1, 2025

Defined and activated a strategic marketing and content vision to drive awareness and lead generation in new markets. Developed the company’s first-ever brand messaging framework to ensure a cohesive brand presentation across touchpoints. Established marketing performance metrics and dashboards to inform content improvements and optimization.

Senior Content Strategist and Senior Marketing Writer at REALPAGE, INC.

September 1, 2021 - September 30, 2025

Developed GTM content strategies, thought leadership, and demand-generation marketing assets for LOFT, capturing 1.5M subscribers during the 6-month pre-launch. Authored a white paper on renter fraud that gained recognition in key industry trade publications and national news media, reinforcing thought leadership while generating demand for RP’s Advanced AI Applicant Screening software. Crafted long- and short-form digital content in collaboration with Product teams and SMEs to grow YOY pipeline by 121%.

Head of Brand, Marketing & Content at EZNET SCHEDULER

January 1, 2020 - September 1, 2021

Engineered rebrand strategy and defined and evolved EZnet Scheduler's brand identity, positioning, and messaging, resulting in a 35% increase in sales and securing major enterprise clients with over $3M in annual revenue. Leveraged Hotjar interaction heatmaps and Inspectlet session recordings to reveal website user interactions that informed content improvements for reducing bounce rates and boosting conversions by 25%. Owned 30% open and 12% CTR on a GTM email campaign that resulted in $900K+ in annual revenue.

Senior Brand, Marketing and Content Strategist and Senior Copywriter at FRACTIONAL MARKETING, BRAND & CONTENT LEAD – B2B

October 1, 2012 - January 1, 2020

Optimized category marketing and organic SEO, using SEMrush and Ahrefs, to elevate ChromeOrange Media to the #1 organic SERP ranking for 'sonic brand storytelling' and boost website traffic by 30%. Transformed generic interactions into unique, relevant engagements (personalized emails, social media interactions) that boosted SQLs by 20%.