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I am an independent Creative, Art Director & Designer, Brand & Image Consultant, and Fractional Creative Director with over a decade of experience shaping brand image, identity, advertising, and graphic design. I partner with startups, mission-driven, and luxury brands to guide creative across all stages, helping to build awareness, strengthen positioning, and drive scalable growth. My work draws on cultural currency across fashion, luxury, beauty, lifestyle, travel, film, and sports. I develop brand stories, design systems, and omnichannel campaigns, while leading teams with hands-on guidance, refining processes, and delivering measurable impact with a human-centered lens that reinforces authentic brand expression.…I am an independent Creative, Art Director & Designer, Brand & Image Consultant, and Fractional Creative Director with over a decade of experience shaping brand image, identity, advertising, and graphic design. I partner with startups, mission-driven, and luxury brands to guide creative across all stages, helping to build awareness, strengthen positioning, and drive scalable growth. My work draws on cultural currency across fashion, luxury, beauty, lifestyle, travel, film, and sports. I develop brand stories, design systems, and omnichannel campaigns, while leading teams with hands-on guidance, refining processes, and delivering measurable impact with a human-centered lens that reinforces authentic brand expression.

Suzana Alexandrescu

Art Director, Brand Strategist, Creative Director, +3

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I am an independent Creative, Art Director & Designer, Brand & Image Consultant, and Fractional Creative Director with over a decade of experience shaping brand image, identity, advertising, and graphic design. I partner with startups, mission-driven, and luxury brands to guide creative across all stages, helping to build awareness, strengthen positioning, and drive scalable growth. My work draws on cultural currency across fashion, luxury, beauty, lifestyle, travel, film, and sports. I develop brand stories, design systems, and omnichannel campaigns, while leading teams with hands-on guidance, refining processes, and delivering measurable impact with a human-centered lens that reinforces authentic brand expression.…I am an independent Creative, Art Director & Designer, Brand & Image Consultant, and Fractional Creative Director with over a decade of experience shaping brand image, identity, advertising, and graphic design. I partner with startups, mission-driven, and luxury brands to guide creative across all stages, helping to build awareness, strengthen positioning, and drive scalable growth. My work draws on cultural currency across fashion, luxury, beauty, lifestyle, travel, film, and sports. I develop brand stories, design systems, and omnichannel campaigns, while leading teams with hands-on guidance, refining processes, and delivering measurable impact with a human-centered lens that reinforces authentic brand expression.

Available to hire

I am an independent Creative, Art Director & Designer, Brand & Image Consultant, and Fractional Creative Director with over a decade of experience shaping brand image, identity, advertising, and graphic design. I partner with startups, mission-driven, and luxury brands to guide creative across all stages, helping to build awareness, strengthen positioning, and drive scalable growth.

My work draws on cultural currency across fashion, luxury, beauty, lifestyle, travel, film, and sports. I develop brand stories, design systems, and omnichannel campaigns, while leading teams with hands-on guidance, refining processes, and delivering measurable impact with a human-centered lens that reinforces authentic brand expression.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Romanian, Moldavian, Moldovan

Fluent

German

Beginner

Italian

Beginner

Work Experience

Global Brand Art Director at Mackage + Soia & Kyo

January 1, 2024 - December 31, 2025

Central creative lead elevating the global brand image and 360° marketing, transitioning from contemporary fashion to luxury. Refreshed brand guidelines and imagery, established design direction and visual systems, refined casting direction, and aligned creative applications across advertising, social content, and real-life activations. Mentored the creative studio and supervised web, social editorial lines, freelancers, and production partners, leveraging AI and cultural currency for key moments.

Brand and Creative Director at Omy Cosmetics

January 1, 2023 - December 31, 2023

Led branding and creative direction for product launches, identity development, and brand-building. Drove storytelling, design, and social-first campaigns; conducted trend research to fuel product innovation through 2025. Trained and led designers and copywriters, overseeing web/social editorial, freelancers, consultants, and agencies.

Art Director and Creative Lead at Frank And Oak

January 1, 2019 - December 31, 2023

Senior creative and concept lead for a Canadian B‑Corp brand; directed premium brand expression, seasonal campaigns, and a cohesive omnichannel asset suite. Researched trends, co-directed quarterly collections, and built/led a creative team of photographers, retouchers, producers, and designers.

Art Director at Judith & Charles

January 1, 2017 - December 31, 2019

Key lead creative for luxury womenswear, developing brand image and directing advertising campaigns for a premium omnichannel experience. Oversaw editorial and e-commerce shoots, lookbooks, print/digital ads, OOH, retail, social assets, and PR; led partnerships, in-store activations, and packaging collateral.

Designer and Art Director at TAXI Montreal

January 1, 2016 - December 31, 2017

Design and art direction for national 360° ad campaigns; launched innovative brand platforms rooted in brand values and objectives. Led advertising creative and design systems, explored digital territories, and steered content production for multiple agency clients.

Graphic Designer and Art Director at SGM Agence

January 1, 2015 - December 31, 2016

Branding and identity for Quebec and French commercial real estate clients; signage & wayfinding, retail and digital activations, event and experience design, social media content, digital and print campaigns, OOH, etc. Pitched expansion into the French market.

Graphic Designer at SID LEE Global Brand Team

January 1, 2014 - December 31, 2015

Designer for numerous national and international brands. From logo design to brandbooks and 360° campaign work for clients such as Cirque du Soleil + CDS Group, OneDrop, Sports Experts, North Face, Adidas, Samsung, MAC Museum, Videotron, Lole, Lise Watier.