Social Media Manager at Mari Group, BBC Children in Need, The Funny Book Company, Alex Smart Books, King Cerulean, Dominic Matthews & more

Managing content strategy across social, email, paid and web. Overseeing content production and stakeholder collaboration, delivering reporting, innovative campaigns and strategic influencer partnerships to maximise reach, engagement and revenue. Big Feastival, Mari Group: Delivered the 3rd highest performing newsletter of all time and the largest VIP ticketing announcement, earning the company and our partners £68,000. A. Smart Books, London, UK: Organically grew TikTok reach from 1,500 to 250,000 views and YouTube reach from 7,700 to 85,500 views per month by conducting A/B testing, producing engaging hooks and captions and studying successful videos using TikTok Studio. King Cerulean, London, UK: Boosted TikTok following by 700%, taking the band from 100 to 800 followers in two weeks. Increased TikTok likes by 3,500% and shares by 7,000% with content that aligned with the band's wholesome image. The Funny Book Company: Increased Instagram following by 300% and Facebook engagement by 250%, solely through image-based content that effectively engaged an existing 60+ Facebook audience. Composer Dominic Matthews: Developed and executed a brand strategy focusing on a pitch deck for sci-fi opera Tiresias 2.0, increasing the response rate to cold emails fivefold.

Digital Rights Coordinator at Little Dot Studios

Managed digital content rights of user generated content (UGC) for a catalogue of 10,000+ digital productions for 30 clients using the YouTube CMS. Spearheaded an initiative to organize and enrich digital assets which boosted annual revenue by £111,753. Expanded the reference file scope to deliver a 286% increase in claimed UG C views and £30,000 profit boost across top titles. Conducted traffic-light analyses with the wider team to identify unclaimed UGC, resulting in 18 new clients and $279,969 additional UG C revenue over four years. Obtained data through Looker Studio to inform content production strategy for the company’s largest stakeholder.

Social Media Manager at Alex Smart Books

Organically grew TikTok reach from 1,500 to 250,000 views and YouTube reach from 7,700 to 85,500 views per month by conducting A/B testing, producing engaging hooks and captions and studying successful videos using TikTok Studio.

Social Media Manager at King Cerulean

King Cerulean, London, UK: Boosted TikTok following by 700%, taking the band from 100 to 800 followers in two weeks. Increased TikTok likes by 3,500% and shares by 7,000% with content that aligned with the band's wholesome image.

Social Media Manager at The Funny Book Company

The Funny Book Company: Increased Instagram following by 300% and Facebook engagement by 250%, solely through image-based content that effectively engaged an existing 60+ Facebook audience.

Socia Media Manager at Composer Dominic Matthews

Developed and executed a brand strategy focusing on a pitch deck for sci-fi opera Tiresias 2.0, increasing the response rate to cold emails fivefold.