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I'm Suzanne Laurent, a marketing and communications professional with 25+ years of experience in international education and client engagement. I connect ideas, people, and purpose across marketing, admissions, and relationship management to bridge programs with audiences and partners. I thrive on creative problem solving and turning complex concepts into compelling stories. I excel at leading cross-functional initiatives, coordinating multi-platform campaigns, and delivering engaging content—from thought-provoking LinkedIn profiles and campus events to video and multimedia assets—that raise program visibility and strengthen relationships with alumni, partners, and applicants.…I'm Suzanne Laurent, a marketing and communications professional with 25+ years of experience in international education and client engagement. I connect ideas, people, and purpose across marketing, admissions, and relationship management to bridge programs with audiences and partners. I thrive on creative problem solving and turning complex concepts into compelling stories. I excel at leading cross-functional initiatives, coordinating multi-platform campaigns, and delivering engaging content—from thought-provoking LinkedIn profiles and campus events to video and multimedia assets—that raise program visibility and strengthen relationships with alumni, partners, and applicants.

Suzanne Laurent

Marketer, Copywriter, Content Creator, +2

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I'm Suzanne Laurent, a marketing and communications professional with 25+ years of experience in international education and client engagement. I connect ideas, people, and purpose across marketing, admissions, and relationship management to bridge programs with audiences and partners. I thrive on creative problem solving and turning complex concepts into compelling stories. I excel at leading cross-functional initiatives, coordinating multi-platform campaigns, and delivering engaging content—from thought-provoking LinkedIn profiles and campus events to video and multimedia assets—that raise program visibility and strengthen relationships with alumni, partners, and applicants.…I'm Suzanne Laurent, a marketing and communications professional with 25+ years of experience in international education and client engagement. I connect ideas, people, and purpose across marketing, admissions, and relationship management to bridge programs with audiences and partners. I thrive on creative problem solving and turning complex concepts into compelling stories. I excel at leading cross-functional initiatives, coordinating multi-platform campaigns, and delivering engaging content—from thought-provoking LinkedIn profiles and campus events to video and multimedia assets—that raise program visibility and strengthen relationships with alumni, partners, and applicants.

Available to hire

I’m Suzanne Laurent, a marketing and communications professional with 25+ years of experience in international education and client engagement. I connect ideas, people, and purpose across marketing, admissions, and relationship management to bridge programs with audiences and partners. I thrive on creative problem solving and turning complex concepts into compelling stories.

I excel at leading cross-functional initiatives, coordinating multi-platform campaigns, and delivering engaging content—from thought-provoking LinkedIn profiles and campus events to video and multimedia assets—that raise program visibility and strengthen relationships with alumni, partners, and applicants.

Skills

Branding

Copywriting

CRM

Experience Level

Branding

Expert

Copywriting

Expert

CRM

Expert

Language

English

Fluent

French

Fluent

Italian

Beginner

Work Experience

Degree Promotion Lead at IMD, Switzerland

January 1, 2022 - Present

Coordinate with external partners, alumni and students to publish distinguished profiles; manage direct mailing campaigns; publish content for LinkedIn and Instagram; launched student TikTok; coordinate 40+ events per year; oversee professional photo shoots.

MBA Marketing Specialist and Member of the Admissions Committee at IMD, Switzerland

January 1, 2014 - January 1, 2021

Assessed written applications and interviewed international applicants; coached MBA participants on CVs; edited profiles for brochures; launched and managed MBA LinkedIn and Instagram accounts; promoted the MBA graduation ceremony for ~400 attendees.

MBA Marketing Specialist and Member of the Scholarship Committee at IMD, Switzerland

January 1, 2006 - January 1, 2013

Designed editorial content for marketing materials; hosted the first MBA online event; produced the program’s first professional marketing video and trained teams; led web redesigns and content generation; managed campus visits and scholarship processes with strong conversion outcomes.

MBA Marketing Officer at IMD, Switzerland

January 1, 2000 - January 1, 2005

Sourced, wrote & published 50+ international alumni profiles; represented IMD at international MBA events; completed ranking surveys (FT, Forbes, Economist) and managed the MBA blog and high-traffic pages.

Independent Teacher of English as a Foreign Language at Switzerland

January 1, 1998 - January 1, 2014

Taught English in multinational and local companies; achieved a 99% pass rate for Cambridge exams.

Reception at Sheraton Marine & Resort, San Diego, USA

January 1, 1997 - January 1, 1998

Front & back desk reception duties; allocation of rooms across two buildings and 1,053 rooms; developed a PR reference booklet to improve internal communication and customer service.

Accounts Payable at National University, San Diego, USA

January 1, 1994 - January 1, 1997

Gained accounting experience while completing Bachelor of Business Degree.