I have a deep understanding of social media strategy and digital marketing through 11 years of experience in social media management and analysis. I excel at turning insights into action, delivering virtual reports and campaigns that align with client goals, and I can work independently or collaborate across teams with clear, proactive communication. I've reviewed social media analytics and scheduling tools and even built my own no-code social media software that was tested by the UK government. I'm passionate about brand building and branding, and I bring problem-solving, adaptability, and a remote-first mindset to help clients scale and succeed.…

Sveta Odaryuk

I have a deep understanding of social media strategy and digital marketing through 11 years of experience in social media management and analysis. I excel at turning insights into action, delivering virtual reports and campaigns that align with client goals, and I can work independently or collaborate across teams with clear, proactive communication. I've reviewed social media analytics and scheduling tools and even built my own no-code social media software that was tested by the UK government. I'm passionate about brand building and branding, and I bring problem-solving, adaptability, and a remote-first mindset to help clients scale and succeed.…

Available to hire

I have a deep understanding of social media strategy and digital marketing through 11 years of experience in social media management and analysis. I excel at turning insights into action, delivering virtual reports and campaigns that align with client goals, and I can work independently or collaborate across teams with clear, proactive communication.

I’ve reviewed social media analytics and scheduling tools and even built my own no-code social media software that was tested by the UK government. I’m passionate about brand building and branding, and I bring problem-solving, adaptability, and a remote-first mindset to help clients scale and succeed.

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Skills

Experience Level

Language

French
Advanced
Russian
Fluent
Spanish; Castilian
Intermediate

Work Experience

Social Media Lead at Great Campaign / Cabinet Office / M&C Saatchi Export / Digital Content and Social Lead
March 1, 2023 - September 5, 2025
Created a work stream management interface for social media and carried out virtual training; paid ad campaign analysis and optimization; analyzed current analytics tools and processes and procured more efficient ones; created social media and content strategy for a B2B and B2C audience, resulting in the best organic content performance for Q1 and Q2 of 2022; consulted on, delivered and trained social media guides (TOV, content creation, calendar, community management, video and creative briefs) to the social media team and wider organisation; planned seasonal campaigns in line with the content calendar.
Social Media Manager at CONTIGO, NEWELL BRANDS
August 1, 2024 - September 5, 2025
Analysed performance and delivered Q2 results; developed TikTok strategy and managed the TikTok channel; secured budget allocation and oversaw paid, influencer and content creator budgets; sourced content ideas, wrote caption copy and created content briefs; sourced and line managed creators and influencers for content creation; wrote briefs for content and oversaw content creation and editing.
Founder & Social Media Manager at SVETA.SOCIAL
August 1, 2020 - Present
Founder and social media lead providing strategy, training and client coaching; ran social media master classes; conducted social media strategy research, target audience analysis and created strategies for clients such as the British Council and an Irish government body; trained clients to take ownership of their social media.
Social Media Specialist at LONDON & PARTNERS
December 1, 2021 - September 5, 2025
Led, trained and developed the social media team, Social Media Champions across the agency and agency partners with TikTok; managed paid social budget circa £50k and carried out extensive reporting; helped launch campaigns on LinkedIn and carry out post campaign analysis; helped Instagram account gain 1 million followers and reach 63% of annual target within the first 6 months; managed social media team content delivery, the Content Calendar & sourced freelance videographers across B2C and B2B, including writing creative briefs.
External Relations Social Media Manager at UNIVERSITY OF EAST LONDON
July 1, 2020 - September 5, 2025
Recruited, trained and managed Social Media Assistants; identified and coached social media representatives across all departments; designed and delivered university-wide social media training and best practice; sourced and set up social media management software; increased LinkedIn followers for the company page by 47%; created social media reports for senior management and Board of Governors; created a system for managing social media requests; worked with PR to raise and manage customer service and crises.
Digital Content and Social Lead at Great Campaign, The Cabinet Office, M&C Saatchi Export
March 1, 2022 - March 1, 2023
Prepared regular organic social media reporting and consulted on paid media results. Created social media strategies with exceptional organic performance, resulting in increased funding. Lead virtual training to improve social media workflows, achieving a 70% time efficiency. Advised and trained UK ambassadors on virtual social media platforms and processes. Consulted and developed social media guides, enhancing organisation-wide digital communication.

Education

BA Hons Business Entrepreneurship at University of Greenwich
September 1, 2009 - July 31, 2012
First Class Honours, Medal for Outstanding Achievement
BA (Hons) Business Entrepreneurship & Innovation at University of Greenwich
January 1, 2012 - January 1, 2012
Internet marketing diploma at NCFC
January 1, 2018 - January 1, 2018
Google Analytics Certificate at Google
January 1, 2018 - January 1, 2018
SEO Expert at Lynda.com
January 1, 2018 - January 1, 2018
Effective Copywriting Skills at Understanding Modern Gov
January 1, 2017 - January 1, 2017
Advanced Photoshop & Advanced Final Cut Pro at Media Training
January 1, 2016 - January 1, 2016
Running a Digital Marketing Campaign at Digital Business Academy
January 1, 2016 - January 1, 2016
Coaching Certification Programme at EMCC
January 1, 2023 - September 5, 2025
BA (Hons) Business Entrepreneurship & Innovation at University of Greenwich
January 11, 2030 - January 1, 2012

Qualifications

Coaching Certification Programme (EMCC)
January 1, 2023 - September 5, 2025
Google Analytics Certificate
January 1, 2018 - September 5, 2025
SEO Expert
January 1, 2018 - September 5, 2025
Effective Copywriting Skills
January 1, 2017 - September 5, 2025
Advanced Photoshop & Advanced Final Cut Pro
January 1, 2016 - September 5, 2025
Running a Digital Marketing Campaign
January 1, 2016 - September 5, 2025
Advanced Photoshop & Advanced Final Cut Pro
January 11, 2030 - January 1, 2016
Running a Digital Marketing Campaign
January 11, 2030 - January 1, 2016
Effective Copywriting Skills
January 11, 2030 - January 1, 2017
Internet Marketing Diploma
January 11, 2030 - January 1, 2018
Advanced Google Analytics Certificate
January 11, 2030 - January 1, 2018
Google Analytics Certificate
January 11, 2030 - January 1, 2018
SEO Expert
January 11, 2030 - January 1, 2018
Coaching Certification Programme
January 1, 2023 - February 17, 2026

Industry Experience

Media & Entertainment, Education, Government, Professional Services, Software & Internet

Skills

Experience Level