Creative Director · PinxitBlue Advertising AgencyJan 2008 – Dec 2022 · 15 yrs
Directed a multi-disciplinary team of designers and content creators to deliver integrated campaigns and marketing materials. Led creative strategy across branding, advertising, and print media, ensuring alignment with client goals and brand identity. Acted as the primary contact for collaboration with internal marketing strategists, functional leads, and external stakeholders, ensuring alignment between creative outputs and organizational objectives. Provided strategic counsel on messaging, branding, and creative approaches to exceed stakeholder and client expectations. Partnered with elite B2B clients across Banking, Financial Services, Multinational, and Public Sector companies, including Google, Yahoo, Infosys, Barclays, Deloitte, Maersk, and Bharat Petroleum, delivering creative solutions tailored to industry-specific brand positioning and communication goals. Championed employee branding and internal communication campaigns, strengthening team engagement and cultural alignment. P