Head of Growth (Hoichoi OTT) at Hoichoi (OTT)

Led growth initiatives for Hoichoi OTT, delivering a 17% CAGR (2023–2025) while steering a 15-member team across Performance Marketing, CRM, SEO/ASO, Analytics, and Product Marketing to drive subscription revenue. Built an in-house performance team, achieving 3.5x ROAS across Meta and Google Ads, launched multi-channel lifecycle campaigns (Push, Email, WhatsApp) with segmentation-based personalization, improved retention, and propelled AI adoption across workflows to eliminate repetitive tasks.

Head of Growth at Hoichoi

Spearheaded Hoichoi's path to profitability as India’s only regional OTT, delivering a consistent 17% CAGR (2023–2025). Led a 15-member team across Performance Marketing, CRM, SEO/ASO, Analytics, and Product Marketing to drive subscription revenue. Achieved 3.5x ROAS across Meta & Google Ads by building an in-house performance team and running rigorous A/B tests on promos. Led multi-channel lifecycle campaigns (Push, Email, WhatsApp) with segmentation-based personalization to improve retention. Boosted the Hoichoi iOS app to top-10 entertainment ranks in India through ASO/ASA, introductory offers, and app-store featuring. Drove company-wide AI adoption by deploying new workflows and RAG frameworks to eliminate repetitive tasks.

Head of Growth at hoichoi.tv

Built a team of 8 to drive direct subscription revenue growth and cut agency costs by bringing digital marketing capabilities in-house. Boosted hoichoi iOS app to top 10 entertainment ranks in India via ASO, ASA, introductory offers, A/B testing & App Store featuring. Revamped CRM with optimized journeys and cost-effective channels, recovering 85% of churned users within 8 months. Drove hoichoi to become India’s only profitable regional OTT by improving ROAS to 4x and scaling growth through SEO-ASO-affiliates.

Director of Growth at abillion

Managed the company's growth strategy by working closely with CEO and VP of marketing. Built marketplace strategy from scratch. Worked with data & engineering team to identify customer 'Aha moment' and built growth flywheels & gamification strategy around that.

Sr. Growth Marketing Lead at foodpanda

Led the growth marketing team at foodpanda Singapore between 2020 to 2022 and was rewarded with 2 promotions in 3 years. Responsible for demand planning through paid ads, incentives, CRM lifecycle, loyalty program, audience targeting & hyperlocal pricing. Helped achieve EBITDA breakeven by growing AOV by 180% & cost reduction on promotions & paid advertising. Revamped incentive strategy by introducing targeted deals and vendor co-funding. Delivered best CPGMV across all APAC markets.

Sr Growth Marketing Lead at foodpanda Singapore (Ola group)

Led growth marketing at foodpanda Singapore between 2020 and 2022; rewarded with two promotions in three years. Responsible for demand planning through paid ads, incentives, CRM lifecycle, loyalty program, audience targeting & hyperlocal pricing. Helped achieve EBITDA break-even by growing AOV by 180% and reducing costs on promos and paid advertising. Revamped incentive strategy with targeted deals and vendor co-funding. Drove company-wide AI adoption by implementing new workflows and RAG frameworks to eliminate repetitive tasks.

Senior Growth Marketing Lead at Foodpanda

Led the growth marketing team for Foodpanda in Singapore, delivering sustained growth across paid and organic channels, and earning two promotions in three years.

Senior Manager - Marketing at Swiggy

Built Swiggy as India's most preferred employer brand for delivery partners. Responsible for hiring & retention of partners. Won multiple awards for the 'What's In A Name' campaign. Generated ~4 million delivery partner leads through digital channels in FY18-19, contributing to 23% of total onboarding in 130+ Swiggy cities.

Senior Manager - Marketing at Swiggy

Built Swiggy as India's most preferred employer brand for delivery partners. Led hiring & retention of partners. Won 4 Abby Awards, 1 Effie award & 2 blue elephants at Kyoorius Creative Awards in 2018-19 for 'What's In A Name' campaign. Generated ~₹4M delivered partner leads through digital in FY 18-19, contributing to 23% of total onboarding in 130+ Swiggy cities.

Senior Growth Marketing Lead at Swiggy

Built Swiggy as India's most preferred employer brand for delivery partners; responsible for hiring and retention. Won multiple awards (4 Abby Awards, 1 Effie Award, 2 Blue Elephants) for the 'What's In A Name' campaign; generated ~4M delivery-partner leads in FY 18-19, contributing to 23% of total onboard in 130+ Swiggy cities.

Marketing Manager at Ola

Joined as a Territory Marketing Manager responsible for driving Ola’s demand marketing in 10 cities across 4 states of East India. Achieved 2.5x growth in daily bookings in FY16 and increased Ola's penetration to 10% of population in East India. Drove Ola Outstation revenue to INR 500Mn/month as a category lead and developed a long-term strategic alliance with TripAdvisor.

Marketing Manager at Ola

Joined Ola as a Territory Marketing Manager, responsible for driving Ola’s demand marketing in 10 cities across 4 states of East India. Achieved 2.5x growth in daily bookings in FY 16. Increased Ola's penetration to 10% of population in East India. Drove Ola Outstation revenue to INR 500M/month as a category lead. Developed a long-term strategic alliance with Trip Advisor.