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Hi there! I’m Swarnika Pandey, a marketing leader specializing in growth, GTM execution, and data-driven brand storytelling across consumer goods, skincare, and tech-enabled industries. I’ve built and scaled integrated marketing programs, translated consumer insights into clear messaging, and led cross-functional teams to deliver measurable ROI from early concept through scale. I’m passionate about turning complex data into simple, compelling narratives and partnering with retailers, agencies, and product teams to drive real business impact. I thrive in collaborative environments where strategy meets execution. I enjoy turning insights into actionable campaigns, optimizing funnel performance, and designing scalable marketing playbooks that align with sales and supply chain. My aim is to accelerate growth while maintaining a customer-first, brand-led approach across multi-market contexts.…Hi there! I’m Swarnika Pandey, a marketing leader specializing in growth, GTM execution, and data-driven brand storytelling across consumer goods, skincare, and tech-enabled industries. I’ve built and scaled integrated marketing programs, translated consumer insights into clear messaging, and led cross-functional teams to deliver measurable ROI from early concept through scale. I’m passionate about turning complex data into simple, compelling narratives and partnering with retailers, agencies, and product teams to drive real business impact. I thrive in collaborative environments where strategy meets execution. I enjoy turning insights into actionable campaigns, optimizing funnel performance, and designing scalable marketing playbooks that align with sales and supply chain. My aim is to accelerate growth while maintaining a customer-first, brand-led approach across multi-market contexts.

Swarnika Pandey

Growth Marketer, Brand Strategist, Marketing Analyst, +4

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Hi there! I’m Swarnika Pandey, a marketing leader specializing in growth, GTM execution, and data-driven brand storytelling across consumer goods, skincare, and tech-enabled industries. I’ve built and scaled integrated marketing programs, translated consumer insights into clear messaging, and led cross-functional teams to deliver measurable ROI from early concept through scale. I’m passionate about turning complex data into simple, compelling narratives and partnering with retailers, agencies, and product teams to drive real business impact. I thrive in collaborative environments where strategy meets execution. I enjoy turning insights into actionable campaigns, optimizing funnel performance, and designing scalable marketing playbooks that align with sales and supply chain. My aim is to accelerate growth while maintaining a customer-first, brand-led approach across multi-market contexts.…Hi there! I’m Swarnika Pandey, a marketing leader specializing in growth, GTM execution, and data-driven brand storytelling across consumer goods, skincare, and tech-enabled industries. I’ve built and scaled integrated marketing programs, translated consumer insights into clear messaging, and led cross-functional teams to deliver measurable ROI from early concept through scale. I’m passionate about turning complex data into simple, compelling narratives and partnering with retailers, agencies, and product teams to drive real business impact. I thrive in collaborative environments where strategy meets execution. I enjoy turning insights into actionable campaigns, optimizing funnel performance, and designing scalable marketing playbooks that align with sales and supply chain. My aim is to accelerate growth while maintaining a customer-first, brand-led approach across multi-market contexts.

Available to hire

Hi there! I’m Swarnika Pandey, a marketing leader specializing in growth, GTM execution, and data-driven brand storytelling across consumer goods, skincare, and tech-enabled industries. I’ve built and scaled integrated marketing programs, translated consumer insights into clear messaging, and led cross-functional teams to deliver measurable ROI from early concept through scale. I’m passionate about turning complex data into simple, compelling narratives and partnering with retailers, agencies, and product teams to drive real business impact.

I thrive in collaborative environments where strategy meets execution. I enjoy turning insights into actionable campaigns, optimizing funnel performance, and designing scalable marketing playbooks that align with sales and supply chain. My aim is to accelerate growth while maintaining a customer-first, brand-led approach across multi-market contexts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Hindi

Fluent

Work Experience

Assistant Product Manager | La Mer Marketing & Communications Manager at The Estée Lauder Companies (La Mer)

July 2, 2024 - September 19, 2025

Helped drive La Mer's market entry in India; increased shelf visibility by coordinating GTM with retail partners; led campaign planning and collateral development; managed cross-functional initiatives across marketing, trade, and sales.

External Consultant at NUSense / Ubisoft (France)

November 2, 2024 - September 19, 2025

Built real-time sentiment dashboards to track gamer trends and detect anomalies; defined NLP KPIs to quantify market uproars in player communities.

Marketing & Communications Manager at NUsense, France

November 2, 2024 - September 19, 2025

Led marketing and communications programs; designed GTM strategies and dashboards using Power BI/Tableau.

External Consultant at Ubisoft

January 2, 2025 - Present

Built real-time sentiment dashboards to track gamer trends and defined NLP KPIs to quantify early-stage market uproars.

Chief Marketing Officer / Co-Founder at Firefly

January 2, 2020 - January 2, 2023

Led product strategy, GTM planning, and cross-functional marketing initiatives to build brand presence and drive ROI through agile sprints and partnerships.

Junior Product Manager at LA MER, The Estée Lauder Companies

January 1, 2020 - January 1, 2023

Led product discovery, roadmap planning, and backlog prioritization; authored PRDs and user stories; supported pre-launch MVPs, go-to-market activities, and cross-functional collaboration across SaaS and consumer platforms.

Product Manager at LA MER (Estée Lauder Companies)

January 1, 2024 - July 31, 2024

Led go-to-market and feature releases; translated customer insights into high-impact features; enabled data-driven decisions through dashboards and NPD reviews; managed cross-functional rollout.

Marketing Professional at Independent consultancy / multiple clients

January 2, 2020 - January 2, 2023

Marketing professional with 6+ years of experience driving integrated marketing strategies, go-to-market execution, campaign planning, content strategy and CRM lifecycle marketing, partnership marketing, stakeholder coordination, and ROI ownership across global markets.

External Consultant at Ubisoft / P&G La Recette

July 1, 2023 - December 31, 2024

External consultant providing marketing strategy, consumer insights, and go-to-market planning for La Recette eco-friendly laundry detergent, including data-driven storytelling and campaign planning.

Marketing Lead – India Market Entry at La Mer France / Estee Lauder

January 2, 2024 - July 2, 2024

Led India-focused GTM, pricing and brand positioning strategies to accelerate market entry and localize campaigns for luxury skincare positioning.

Marketing Campaign Lead at P&G – La Recette

January 2, 2025 - Present

Built a 360° marketing campaign for P&G’s La Recette eco-friendly detergent, including consumer insights synthesis, digital activations, retail touchpoints, and influencer collaborations; developed real-time sentiment dashboards to monitor brand health.

Education

Master's in Management - Business Management, MSc in Marketing Analytics at Amity University, India

September 2, 2022 - May 2, 2025

Program in Marketing and Management at EDHEC Business School, France

January 2, 2020 - January 2, 2023

Bachelor of Arts (Honors) in English at Amity University, India

September 2, 2019 - May 2, 2022

Master’s in Management - Business Management; MSc in Marketing Analytics at EDHEC Business School, France

September 2, 2022 - May 2, 2025

Master's in Management (M1) at EDHEC Business School, France

September 1, 2022 - January 31, 2023

MSc in Marketing Analytics (M2) at EDHEC Business School, France

September 1, 2024 - December 31, 2024