Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Swati Narang, a brand and content manager with 17+ years of experience spanning design, merchandising, social media, and creative content across fashion, lifestyle, home décor, wellness, and children’s spaces. For the past 8 years, I’ve focused especially on social media and content marketing—building content calendars, shaping reel concepts and scripts, writing product-focused captions, and developing creatives that feel both brand-led and audience-friendly. I work across the full content and storytelling lifecycle, from campaign and promotional creatives to website and e-commerce content, packaging and labels, and live commerce hosting. Alongside client work, I’ve also built and managed my own consumer brands, which strengthened my hands-on understanding of product storytelling, creative direction, and day-to-day brand management. Today, I work independently with brands on ongoing and project-based creative and content needs.…I’m Swati Narang, a brand and content manager with 17+ years of experience spanning design, merchandising, social media, and creative content across fashion, lifestyle, home décor, wellness, and children’s spaces. For the past 8 years, I’ve focused especially on social media and content marketing—building content calendars, shaping reel concepts and scripts, writing product-focused captions, and developing creatives that feel both brand-led and audience-friendly. I work across the full content and storytelling lifecycle, from campaign and promotional creatives to website and e-commerce content, packaging and labels, and live commerce hosting. Alongside client work, I’ve also built and managed my own consumer brands, which strengthened my hands-on understanding of product storytelling, creative direction, and day-to-day brand management. Today, I work independently with brands on ongoing and project-based creative and content needs.

Swati Narang

Brand Designer, Graphic Designer, Social Media Manager, +2





I’m Swati Narang, a brand and content manager with 17+ years of experience spanning design, merchandising, social media, and creative content across fashion, lifestyle, home décor, wellness, and children’s spaces. For the past 8 years, I’ve focused especially on social media and content marketing—building content calendars, shaping reel concepts and scripts, writing product-focused captions, and developing creatives that feel both brand-led and audience-friendly. I work across the full content and storytelling lifecycle, from campaign and promotional creatives to website and e-commerce content, packaging and labels, and live commerce hosting. Alongside client work, I’ve also built and managed my own consumer brands, which strengthened my hands-on understanding of product storytelling, creative direction, and day-to-day brand management. Today, I work independently with brands on ongoing and project-based creative and content needs.…I’m Swati Narang, a brand and content manager with 17+ years of experience spanning design, merchandising, social media, and creative content across fashion, lifestyle, home décor, wellness, and children’s spaces. For the past 8 years, I’ve focused especially on social media and content marketing—building content calendars, shaping reel concepts and scripts, writing product-focused captions, and developing creatives that feel both brand-led and audience-friendly. I work across the full content and storytelling lifecycle, from campaign and promotional creatives to website and e-commerce content, packaging and labels, and live commerce hosting. Alongside client work, I’ve also built and managed my own consumer brands, which strengthened my hands-on understanding of product storytelling, creative direction, and day-to-day brand management. Today, I work independently with brands on ongoing and project-based creative and content needs.

Available to hire

I’m Swati Narang, a brand and content manager with 17+ years of experience spanning design, merchandising, social media, and creative content across fashion, lifestyle, home décor, wellness, and children’s spaces. For the past 8 years, I’ve focused especially on social media and content marketing—building content calendars, shaping reel concepts and scripts, writing product-focused captions, and developing creatives that feel both brand-led and audience-friendly.

I work across the full content and storytelling lifecycle, from campaign and promotional creatives to website and e-commerce content, packaging and labels, and live commerce hosting. Alongside client work, I’ve also built and managed my own consumer brands, which strengthened my hands-on understanding of product storytelling, creative direction, and day-to-day brand management. Today, I work independently with brands on ongoing and project-based creative and content needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Hindi

Fluent

Spanish; Castilian

Beginner

Work Experience

Zööchi & Co. | Founder & Brand Manager

January 1, 2026 - Present

Founded an independent pet accessories brand and worked hands-on across brand development, product creation, creative direction, content, and e-commerce. Developed brand identity and visual direction; worked on product concepts and presentation; created packaging and product communication; and built website and e-commerce content. Planned social media content and product storytelling and produced visual and written content for digital platforms. Coordinated with vendors and suppliers for product development and production and managed ongoing creative and digital requirements to take the brand from concept to market.

Mulberry Grove | Twiggle and Wiggle Social Media Marketing & Business Development Coordinator

April 1, 2024 - June 1, 2026

Supported the founder with social media marketing, content, brand building, and business development. Planned and executed social media content strategy and creative ideas, created reels and promotional creatives, and managed audience engagement activities. Coordinated with vendors and supported brand events, captured photo/video content from workshops, and created post-event reels and promotional assets. Designed digital and print workshop collaterals and contributed to early brand activities including naming, identity, and launch support for the early years play studio.

Tribute Wear | Social Media Marketing / Graphic Designer

December 1, 2022 - November 1, 2023

Developed and executed social media marketing strategies for multiple brands, researching market trends and customer preferences. Planned and maintained quarterly social media calendars and created static and video creative concepts. Produced digital and print promotional materials, supported email marketing and promotional communication, and collaborated with cross-functional teams to maintain consistent brand messaging.

Cornflakes Digital | Social Media Manager / Graphic Designer

June 1, 2022 - December 1, 2022

Managed day-to-day social media requirements for multiple client accounts. Developed content calendars and creative concepts and created static, video, reels, stories, and other social media formats. Assisted with creative campaigns and supported influencer marketing; also supported paid marketing and lead-generation campaigns. Managed content and creative deliverables across multiple clients, ensuring consistent brand communication.

Life of Zusu | Content Creator & Live Commerce Host

July 1, 2018 - Present

Creator behind LifeofZusu, an Instagram-based lifestyle and parenting content platform focused on audience-relevant storytelling and brand collaborations. Develops Instagram Reels concepts, hooks, scripts, and captions; produces short-form video and UGC-style brand content; and adapts content to different products, campaigns, and platform requirements. Hosts live commerce sessions for Amazon and Flipkart, presenting and demonstrating products during sessions, and creating content that blends product communication with everyday relatable narratives.

Freelance | Brand & Content Manager

March 1, 2018 - Present

Independent brand and content professional supporting social media management, content planning, creative development, and marketing needs for multiple brands. Work includes building and managing social media calendars, creating reels concepts (hooks and scripts), writing captions, developing static and video creatives for digital platforms, and producing product-focused product storytelling. Also supports website and e-commerce content, promotional/campaign communication, and creative assets such as marketing collaterals, product labels, and packaging. Contributes to brand launches, events, and promotions, and coordinates creative requirements from concept through execution. Selected experience includes social media and content for brands such as Inara Home, Diets4lyfbyShikha, and Sankalp, plus campaign and event-focused creative projects across fashion, lifestyle, and home décor, with additional support in PR and influencer marketing.

Studio KKL EUR | Founder & Creative Head

April 1, 2015 - May 1, 2020

Founded and managed a home décor brand focused on original design-led products. Developed original product designs and collections, worked on product concepts and visual direction, and managed design development. Coordinated with manufacturers for production and created a range of products including wooden trays, coasters, tissue and tea boxes, cushion covers, wall plates, and other home décor/gifting items. Sold products through exhibitions and consignment arrangements with stores, while handling creative and day-to-day brand requirements, visual merchandising, and customer-facing sales.

Pashma (SAS Intl.) | Textile Designer, Prints

March 1, 2013 - January 1, 2015

Handled print development including recolouring, cleaning, and repeat creation. Created all-over and engineered print layouts, placement artwork, and colour matching. Worked on garment and scarf print layouts as well as catalogue, brochure, and promotional design, including digital illustrations and presentation prep.

Rajesh Textile Trading Co. LLC (RVS Group), Dubai | Textile Designer / Merchandiser

August 1, 2011 - February 1, 2013

Conducted trend and colour research and managed print development and repeat creation. Coordinated with suppliers for design queries, supported fabric orders and follow-ups, and managed sampling and new developments. Worked on client and supplier coordination to support product creation and merchant needs.

Blue India Pvt. Ltd. | Merchandiser

February 1, 2010 - July 1, 2011

Coordinated buyer communication and managed production follow-up from order through shipment. Managed vendor and factory coordination, quality and cost follow-ups, and new product development. Supported accessory sourcing and ensured smooth execution across the procurement and production pipeline.

Tanish Tex-Styles | Textile Designer / Merchandiser

August 1, 2008 - January 1, 2010

Developed prints based on client/designer requirements, supported colourway development, and handled client/designer coordination. Worked on sampling and new developments and contributed to print development and production readiness.