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I'm a Digital Content Strategist with 6+ years’ experience building multi-market content systems, optimizing digital performance, and delivering integrated campaigns across B2B and B2C brands. I thrive on turning insights into scalable content programs and measurable business results. I have a strong background across SaaS, marketplaces, and digital platforms, combining strategic planning with hands-on execution, analytics, and automation to drive growth and efficiency.…I'm a Digital Content Strategist with 6+ years’ experience building multi-market content systems, optimizing digital performance, and delivering integrated campaigns across B2B and B2C brands. I thrive on turning insights into scalable content programs and measurable business results. I have a strong background across SaaS, marketplaces, and digital platforms, combining strategic planning with hands-on execution, analytics, and automation to drive growth and efficiency.

Swati Priyadarshni

Content Strategist, Brand Strategist, Marketing Strategist, +1

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I'm a Digital Content Strategist with 6+ years’ experience building multi-market content systems, optimizing digital performance, and delivering integrated campaigns across B2B and B2C brands. I thrive on turning insights into scalable content programs and measurable business results. I have a strong background across SaaS, marketplaces, and digital platforms, combining strategic planning with hands-on execution, analytics, and automation to drive growth and efficiency.…I'm a Digital Content Strategist with 6+ years’ experience building multi-market content systems, optimizing digital performance, and delivering integrated campaigns across B2B and B2C brands. I thrive on turning insights into scalable content programs and measurable business results. I have a strong background across SaaS, marketplaces, and digital platforms, combining strategic planning with hands-on execution, analytics, and automation to drive growth and efficiency.

Available to hire

I’m a Digital Content Strategist with 6+ years’ experience building multi-market content systems, optimizing digital performance, and delivering integrated campaigns across B2B and B2C brands. I thrive on turning insights into scalable content programs and measurable business results.

I have a strong background across SaaS, marketplaces, and digital platforms, combining strategic planning with hands-on execution, analytics, and automation to drive growth and efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Strategist Consultant at Dynos.io

January 1, 2025 - Present

Led paid social and display campaigns, increasing engagement and conversions by 35% using data-led optimization. Developed multi-language content frameworks improving organic visibility and reducing CPC across channels. Optimized marketplace listings and product content through collaboration with product and creative teams, driving a 25% uplift in organic traffic. Delivered multi-channel acquisition strategies across SEO, PPC (Google & Microsite Ads), Meta, LinkedIn, TikTok, and programmatic—improving signups and high-intent traffic. Designed and optimized customer funnels using GA4, Looker Studio, and A/B testing, achieving a 30% improvement in MQL-to-signup conversion.

Senior Manager at Rizzle.com

May 1, 2022 - August 1, 2023

Managed a £250,000 portfolio, driving B2B brand growth through integrated digital marketing strategies and AI-enabled content creation for scalable campaigns. Executed multi-channel campaigns across eCommerce platforms, PPC, SEO, social media, and influencer collaborations, aligning tactics with brand and business objectives. Led social media content strategy for new filters and templates that accelerated community growth, boosting Instagram followers by 115% in 8 months. Implemented campaign performance tracking systems using Google Analytics, Salesforce, and custom dashboards, generating reports to evaluate effectiveness and inform leadership.

Operation Manager (Content & Video) at EBS

April 1, 2017 - April 1, 2022

Led large-scale content and marketing initiatives for global clients, ensuring brand consistency, 98% SLA adherence, and measurable audience engagement. Collaborated closely with clients to identify growth opportunities, leveraging process automation and cost optimization strategies that boosted revenue by 25% while strengthening long-term client retention. Designed and tested AI-driven content automation workflows, improving quarterly campaign delivery efficiency by 30% and reducing manual errors by 40%. Developed scalable content enrichment programs, including self-training modules and hybrid onboarding systems, enabling teams to adopt new tools with reduced onboarding time. Directed cross-functional teams in creative, video production, and digital marketing to align execution with business objectives. Improved operational efficiency by 35% through AI tool integration and performance analytics.