I am a results-driven marketing professional with a passion for building strong brands through clear strategy, digital campaigns, and creative execution. I have led cross-functional creative teams and maintained consistent brand identity across digital and offline platforms, delivering multichannel campaigns for hotels, events, NGOs, and corporate clients. As an MBA graduate, I combine strategic insight with practical execution to drive measurable brand growth and meaningful partnerships.…

Sweet Zinnia Fatima Barbon

I am a results-driven marketing professional with a passion for building strong brands through clear strategy, digital campaigns, and creative execution. I have led cross-functional creative teams and maintained consistent brand identity across digital and offline platforms, delivering multichannel campaigns for hotels, events, NGOs, and corporate clients. As an MBA graduate, I combine strategic insight with practical execution to drive measurable brand growth and meaningful partnerships.…

Available to hire

I am a results-driven marketing professional with a passion for building strong brands through clear strategy, digital campaigns, and creative execution. I have led cross-functional creative teams and maintained consistent brand identity across digital and offline platforms, delivering multichannel campaigns for hotels, events, NGOs, and corporate clients. As an MBA graduate, I combine strategic insight with practical execution to drive measurable brand growth and meaningful partnerships.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Jr. Copywriter at DB Philippines
August 1, 2014 - September 15, 2025
Digital copywriter for the following brands: Smart, PLDT, Amnum Philippines.
Copywriter at ACE SAATCHI AND SAATCHI
December 1, 2017 - September 15, 2025
Developed advertising materials for Procter & Gamble, Petron, and Tim Hortons; produced engaging digital and traditional content for brand campaigns.
Copywriter at LEO BURNETT MANILA
October 1, 2018 - September 15, 2025
Created compelling ad copy for major brands, including McDonald’s Philippines and Nestlé; collaborated with creative teams on multimedia marketing campaigns.
Creative Consultant at SB CREATIVE SOLUTIONS INC.
August 1, 2019 - Present
Providing marketing and advertising consultancy for SMEs, local brands and startups; leading creative direction and content development for digital campaigns.
Social Media Manager and Marketing Assistant at HEMPER CO
May 1, 2025 - September 15, 2025
Managing online presence and community engagement across multiple platforms; developing content strategies to increase brand awareness and customer interaction.
Jr. Copywriter at DB Philippines
August 1, 2014 - September 15, 2025
Digital copywriter for the following brands: Smart, PLDT, Amnum Philippines.
Copywriter at Ace Saatchi & Saatchi
December 1, 2017 - September 15, 2025
Developed advertising materials for Procter & Gamble, Pepsi, and Tim Hortons. Produced engaging digital and traditional content for brand campaigns.
Copywriter at Leo Burnett Manila
October 1, 2018 - September 15, 2025
Created compelling ad copy for major brands, including McDonald's Philippines and Nestlé. Collaborated with creative teams on multimedia marketing campaigns.
Creative Consultant at SB Creative Solutions Inc.
August 1, 2019 - Present
Providing marketing and advertising consultancy for SMEs, local brands and startups. Leading creative direction and content development for digital campaigns.
Social Media Manager & Marketing Assistant at Hemper Co
May 1, 2025 - September 15, 2025
Managing online presence and community engagement across multiple platforms. Developing content strategies to increase brand awareness and customer interaction.
Founder and Brand Strategist at SB Creative Solutions Inc.
August 1, 2019 - October 1, 2024
Led brand development and creative strategy for NGOs, SMEs, and corporate clients across hospitality, events, recruitment, and lifestyle sectors. Partnered with the Creative Director to develop branding frameworks including identity, tone, and positioning. Managed cross-functional creative teams to deliver campaigns across digital, print, and experiential platforms. Directed branding and merchandising operations, supervising design, supplier coordination, and product manufacturing. Served as strategic liaison between clients and production teams, translating marketing goals into actionable creative strategies. Executed integrated campaigns for hotels, event venues, recruitment agencies, political organizations, and professional associations.
Marketing Assistant (Part-Time, Remote) at Hemper.co
November 1, 2023 - May 1, 2025
Assisted the Brand Manager in executing digital campaigns across social media, influencer, and affiliate channels. Managed daily posting across 8 brand accounts, including feed posts, stories, and reported user-generated content. Acted as Community Manager, monitoring engagement and forwarding inquiries to support. Executed influencer outreach and seeding, coordinated PR packages, and tracked campaign performance. Ensured timely affiliate and influencer payments; drafted social media captions and organized marketing assets and Shopify data.
Copywriter at ACE Saatchi & Saatchi
October 1, 2014 - December 1, 2017
Created advertising materials for P&G, Petron, Tim Hortons; produced digital and traditional campaign content.
Copywriter at DDB Philippines
June 1, 2013 - August 1, 2014
Wrote digital copy for Smart, PLDT, Anmum; supported multi-channel campaign development.

Education

Master of Business Administration at Universidad Católica San Antonio de Murcia (UCAM)
November 1, 2024 - July 1, 2025
Bachelor in Fine Arts, Major in Advertising at University of Santo Tomas
June 1, 2009 - March 1, 2013
Master of Business Administration at UCAM Universidad Catolica San Antonio Murcia, Spain
November 1, 2024 - July 1, 2025
Bachelor in Fine Arts, Major in Advertising at University of Santo Tomas, Manila PH
June 1, 2009 - March 1, 2013
MBA, Marketing & Business Management at UCAM Universidad Católica San Antonio Murcia
November 1, 2024 - July 1, 2025
Bachelor of Fine Arts, Major in Advertising at University of Santo Tomas
June 1, 2009 - March 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Non-Profit Organization

Skills

Experience Level