Available to hire
Hi, I’m Sweta Siddu, a passionate digital marketer with extensive experience in SEO, Google Ads, and digital marketing strategies. Over the years, I’ve worked with various clients across different industries, helping them improve their online presence, increase traffic, and achieve business goals. I love diving into data, researching the latest trends, and creating effective campaigns that drive real results.
Currently, I’m a Digital Marketing Coordinator at Palmerbet, where I continue to develop my skills and take on new challenges. I thrive in collaborative environments and enjoy working closely with backend and CMS teams to optimize technical SEO aspects. I’m always eager to learn and grow professionally while contributing to business success.
Experience Level
Language
English
Fluent
Hindi
Fluent
Work Experience
Digital Marketing Coordinator at Palmerbet
March 1, 2025 - PresentCurrently working as a Digital Marketing Coordinator responsible for managing SEO, Google Ads, and creating comprehensive digital marketing strategies to achieve business objectives.
SEO / Google ads Specialist at RGC Digital Marketing
October 31, 2024 - July 23, 2025Performed website audits using SEO tools like Ahrefs, ScreamingFrog, and SEMrush; managed on-site and off-site SEO strategies; conducted keyword research; tracked analytics and performance; optimized Google Ads campaigns including Search, Shopping, and Bing Ads; improved technical SEO and local SEO; cleaned Google My Business profiles; and created client reports using Looker Data Studio.
Internet Marketing Executive at WildNet Technologies Pvt. Ltd.
December 31, 2013 - July 23, 2025Monitored and reported SEO traffic; conducted backlinks profile audits; performed on-page optimization; researched competitors; built backlinks; and generated new content ideas.
SEO Assistant at A2Z Web Logics Technologies
December 31, 2012 - July 23, 2025Handled on-page and off-page optimization; keyword identification and strategic recommendations; link building; SEO analysis of clients’ websites; search engine submission; managing Google Business Listing; creating Google Sitemaps; blog design and utilization; forum posting; content development; and reporting monthly campaign performance.
Marketing Coordinator (Volunteer) at Mind Blank PTY Ltd
December 31, 2019 - July 23, 2025Coordinated marketing activities including local SEO, keyword research, competitor analysis, link building, on-page optimization, site structure improvements, schema markup, Google My Business, and citation management.
Digital Marketing Coordinator at Palmerbet
March 1, 2025 - PresentManaging digital marketing campaigns, coordinating SEO and Google Ads strategies, collaborating with CMS and backend teams to improve website technical SEO, monitoring analytics, creating client reports, and optimizing local SEO efforts.
SEO / Google ads Specialist at RGC Digital Marketing
October 31, 2024 - July 23, 2025Conducted website audits using SEO tools; created on-site and off-site SEO strategies; carried out keyword research and competitor analysis; tracked and analyzed website analytics and campaigns; managed Google Ads campaigns including setup and optimization; worked with clients across various industries including health, home renovation, mortgage brokerage, and e-commerce.
Internet Marketing Executive at WildNet Technologies Pvt. Ltd.
December 31, 2013 - July 23, 2025Monitored and reported SEO traffic; conducted backlinks audits; performed on-page optimization; researched new content ideas and competitor analysis; built backlinks and managed WordPress SEO.
SEO Assistant at A2Z Web Logics Technologies
December 31, 2012 - July 23, 2025Handled on-page and off-page optimization; keyword identification and strategic recommendations; link building and page rank improvement via link posting, directory submission, and blog contributions; SEO analysis of client websites; managed Google Business listings; created sitemaps and contributed to website content development; provided monthly performance reports and competitor analysis.
Marketing Coordinator (Volunteer) at Mind Blank PTY Ltd
December 31, 2019 - July 23, 2025Handled local SEO, keyword research, competitor analysis, SEO tools management (Keyword Planner, Ahrefs, Screaming Frog); managed Google Analytics, Google My Business, and citation; executed on-page optimization and link building.
Education
Master Of Computer Applications at U.P. Technical University Lucknow
January 1, 2007 - December 31, 2009Bachelor of Science at Kumaun University, Nainital
January 1, 2006 - December 31, 2006Master Of Computer Applications at U.P. Technical University Lucknow
January 1, 2007 - December 31, 2009Bachelor of Science at Kumaun University, Nainital
January 1, 2006 - December 31, 2006Qualifications
Google Analytics Certification (Beginners and Advanced)
January 11, 2030 - July 23, 2025Google adwords certification
January 11, 2030 - July 23, 2025Google Analytics Certification (Beginners and Advanced)
January 11, 2030 - July 23, 2025Google AdWords Certification
January 11, 2030 - July 23, 2025Industry Experience
Professional Services, Financial Services, Healthcare, Real Estate & Construction, Retail, Software & Internet
Experience Level
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