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I’m a digital product designer and creative technologist who brings brand, strategy, UX, and visual design together with hands-on prototyping and front-end support. I love shaping end-to-end product experiences—from discovery and research through interaction design, design systems, and motion—so teams can ship clear, consistent, user-focused work. Across consulting and in-house roles, I’ve led redesigns and replatforms for ambitious digital products, including e-commerce journeys, editorial workflow platforms, dashboards and blockchain experiences, and consumer-facing product launches. I’m especially drawn to complex interaction problems and collaborative delivery, working closely with developers to turn design intent into production-ready experiences.…I’m a digital product designer and creative technologist who brings brand, strategy, UX, and visual design together with hands-on prototyping and front-end support. I love shaping end-to-end product experiences—from discovery and research through interaction design, design systems, and motion—so teams can ship clear, consistent, user-focused work. Across consulting and in-house roles, I’ve led redesigns and replatforms for ambitious digital products, including e-commerce journeys, editorial workflow platforms, dashboards and blockchain experiences, and consumer-facing product launches. I’m especially drawn to complex interaction problems and collaborative delivery, working closely with developers to turn design intent into production-ready experiences.

James Finch

Product Designer, UX Designer, UI Designer, +2

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I’m a digital product designer and creative technologist who brings brand, strategy, UX, and visual design together with hands-on prototyping and front-end support. I love shaping end-to-end product experiences—from discovery and research through interaction design, design systems, and motion—so teams can ship clear, consistent, user-focused work. Across consulting and in-house roles, I’ve led redesigns and replatforms for ambitious digital products, including e-commerce journeys, editorial workflow platforms, dashboards and blockchain experiences, and consumer-facing product launches. I’m especially drawn to complex interaction problems and collaborative delivery, working closely with developers to turn design intent into production-ready experiences.…I’m a digital product designer and creative technologist who brings brand, strategy, UX, and visual design together with hands-on prototyping and front-end support. I love shaping end-to-end product experiences—from discovery and research through interaction design, design systems, and motion—so teams can ship clear, consistent, user-focused work. Across consulting and in-house roles, I’ve led redesigns and replatforms for ambitious digital products, including e-commerce journeys, editorial workflow platforms, dashboards and blockchain experiences, and consumer-facing product launches. I’m especially drawn to complex interaction problems and collaborative delivery, working closely with developers to turn design intent into production-ready experiences.

Available to hire

I’m a digital product designer and creative technologist who brings brand, strategy, UX, and visual design together with hands-on prototyping and front-end support. I love shaping end-to-end product experiences—from discovery and research through interaction design, design systems, and motion—so teams can ship clear, consistent, user-focused work.

Across consulting and in-house roles, I’ve led redesigns and replatforms for ambitious digital products, including e-commerce journeys, editorial workflow platforms, dashboards and blockchain experiences, and consumer-facing product launches. I’m especially drawn to complex interaction problems and collaborative delivery, working closely with developers to turn design intent into production-ready experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Product Designer & Developer at Yonder

May 1, 2026 - July 31, 2026

Defined the digital experience, visual system, and e-commerce platform for Yonder working directly with the founder and art director to build a complete online store. Owned UX, UI, and the visual/brand system, designing e-commerce journeys across product discovery, product content, promotions, and conversion. Produced responsive designs and prototypes, then developed and implemented a custom Shopify theme from staging through to production, including SEO and technical implementation.

Lead Product Designer at Input Output

March 1, 2025 - March 1, 2026

Led UX, UI, and design-system development for Input Output’s rebrand and digital launch, bringing its portfolio of blockchain products into a more consistent digital experience. Worked across consumer-facing dashboards, stablecoin products, blockchain gaming experiences, events, and supporting digital assets. Conducted research, discovery, and competitor analysis for multiple projects, translating findings into responsive product design, interactive prototypes, and interaction design. Created Rive animation and additional motion design, and embedded with development teams through production to support delivery.

Lead Product Designer at e-commerce (international womenswear business)

September 1, 2024 - November 30, 2024

Created a new e-commerce experience and digital direction for an international womenswear business with a multi-buy commercial model and premium positioning. Conducted research and discovery, built site needs assumptions, and ran competitor analysis. Produced an end-to-end set of responsive designs and prototypes for the e-commerce site and email marketing experience.

Lead Product Designer and Developer at Conde Nast

June 1, 2023 - May 1, 2024

Led product design for a new global editorial planning platform, unifying magazine content and digital content into a single system. The platform supported editorial planning, commissioning, payments, rights management, and content visibility, standardising processes and improving collaboration while mitigating legal risk. Led user research, discovery, and product definition, delivering end-to-end UX, responsive UI, and interactive prototypes. Designed complex planning workflows and content-management experiences, and provided front-end development support during delivery.

Lead Product Designer at The Playground Studio

February 1, 2023 - April 30, 2023

Working with client and build partners, designed and delivered two site designs in eight weeks for a global property company. Provided UX and UI solutions for a master brand and sub-brand, building full journey prototypes and a design system/UI kit to support consistent delivery.

Head of Digital Design at Liberty London

January 1, 2019 - January 1, 2022

Led digital product and design across Liberty’s e-commerce and wider digital channels. Oversaw design direction and delivery for the main e-commerce and wholesale platforms, working across customer experience, shopping journeys, content, brand, CRM, and digital marketing. Managed major redesigns and replatforms, led and mentored a team of digital designers and front-end developers, and designed end-to-end customer journeys spanning discovery, product, checkout, account, and loyalty.

Principal Digital Designer at Liberty London

January 1, 2013 - January 1, 2019

Progressed from Senior Digital Designer into a principal role, delivering end-to-end digital experiences across e-commerce and digital marketing touchpoints. Developed CMS content models, templates, and integrations, and partnered closely with product, experience, technology, and offshore teams. Designed lifecycle communications, email, and supporting digital marketing experiences, contributing to significant online revenue growth.

Lead Web Designer at Urban Retreat

January 1, 2010 - December 31, 2013

Sole product designer and front-end developer for a luxury beauty retailer, leading redesigns of e-commerce, group, and booking experiences alongside email and CMS development. Delivered two major site redesigns, including a Mayfair Apartments booking experience, and supported in-house CMS development. Owned front-end development and production delivery for customer-facing commerce and lifecycle communications.