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Digital PR and content strategy professional with proven leadership, analytical, and project management skills. Experienced in leading cross-market teams, overseeing localisation and translation projects, and ensuring culturally relevant communication across Asian markets. Skilled in coordinating multi-stakeholder initiatives, managing content quality, and using data to evaluate performance and inform decisions. Strong communication and organisational abilities, with experience in the higher-education and EdTech sector.…Digital PR and content strategy professional with proven leadership, analytical, and project management skills. Experienced in leading cross-market teams, overseeing localisation and translation projects, and ensuring culturally relevant communication across Asian markets. Skilled in coordinating multi-stakeholder initiatives, managing content quality, and using data to evaluate performance and inform decisions. Strong communication and organisational abilities, with experience in the higher-education and EdTech sector.

Sy Atchana Fu

Content Strategist, Growth Marketer, Marketing Strategist, +2

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Digital PR and content strategy professional with proven leadership, analytical, and project management skills. Experienced in leading cross-market teams, overseeing localisation and translation projects, and ensuring culturally relevant communication across Asian markets. Skilled in coordinating multi-stakeholder initiatives, managing content quality, and using data to evaluate performance and inform decisions. Strong communication and organisational abilities, with experience in the higher-education and EdTech sector.…Digital PR and content strategy professional with proven leadership, analytical, and project management skills. Experienced in leading cross-market teams, overseeing localisation and translation projects, and ensuring culturally relevant communication across Asian markets. Skilled in coordinating multi-stakeholder initiatives, managing content quality, and using data to evaluate performance and inform decisions. Strong communication and organisational abilities, with experience in the higher-education and EdTech sector.

Available to hire

Digital PR and content strategy professional with proven leadership, analytical, and project management skills. Experienced in leading cross-market teams, overseeing localisation and translation projects, and ensuring culturally relevant communication across Asian markets. Skilled in coordinating multi-stakeholder initiatives, managing content quality, and using data to evaluate performance and inform decisions. Strong communication and organisational abilities, with experience in the higher-education and EdTech sector.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Thai

Fluent

English

Fluent

Work Experience

Content Strategy Team Leader at Twinkl Ltd.

July 1, 2021 - November 7, 2025

Plan quarterly objectives and oversee content marketing campaigns across Asian markets; provide mentorship and line management to Content Executives; facilitate cross-functional communication with Phase Managers, Country Managers, Strategists, and other internal teams; lead training sessions, onboard new starters, and manage recruitment as needed. Develop and refine content marketing strategies and conduct KPI and performance tracking reviews. Review and refine email outreach, blog content and transactional email localisation for maximum relevance in Asian markets.

Content Executive – Thailand at Twinkl Ltd.

June 1, 2021 - June 1, 2021

Develop and run marketing campaigns for Twinkl's Thai, Singaporean, Japanese, and Vietnamese domains; create and optimise SEO-friendly content for digital PR and search engines; conduct email outreach for content marketing; write newsletters promoting Twinkl's products and blogs in the Thai market; generate monthly analytics reports on email marketing and blog performance; manage Twinkl Thailand's Facebook page to increase referral traffic and provide customer service; oversee Thai translations on the domain to enhance user experience.

Production Manager at Yee Kwan Ltd.

February 1, 2020 - February 1, 2020

Oversee production planning and coordination for tourism-related operations, ensuring timely delivery and cross-functional collaboration with stakeholders to support service quality and operational efficiency.

Tourism Management Lecturer (International Programme) at Mae Fah Luang University

September 1, 2015 - September 1, 2015

Lecturer for international programme in Tourism Management; developed course materials, delivered lectures, and supported student projects and learning outcomes in a cross-cultural academic setting.

Assistant Manager at Wan A Horse and Ostrich Farm

December 1, 2013 - December 1, 2013

Assistant Manager responsible for day-to-day operations and guest services, contributing to farm operations and visitor experiences.

English Trainee Teacher at Samsen Wittaya Lai School

March 1, 2011 - March 1, 2011

English trainee teacher involving classroom support and language instruction activities as part of early teaching practice.

English Trainee Teacher at Horwang School

March 1, 2011 - March 1, 2011

English trainee teacher involving classroom support and language instruction activities as part of early teaching practice.