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Sydney is a Charleston-based digital designer and art director with experience spanning agency work, freelance brand building, and internal communications. She's spent the bulk of her career producing high-volume, polished creative across web, social, email, display, and SMS — most notably as a designer on the STIHL USA account at Red Letter Communications, where she supported a site with nearly a million monthly visitors.…Sydney is a Charleston-based digital designer and art director with experience spanning agency work, freelance brand building, and internal communications. She's spent the bulk of her career producing high-volume, polished creative across web, social, email, display, and SMS — most notably as a designer on the STIHL USA account at Red Letter Communications, where she supported a site with nearly a million monthly visitors.

Sydney Antiporek

Art Director, Creative Director, Designer, +2

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Sydney is a Charleston-based digital designer and art director with experience spanning agency work, freelance brand building, and internal communications. She's spent the bulk of her career producing high-volume, polished creative across web, social, email, display, and SMS — most notably as a designer on the STIHL USA account at Red Letter Communications, where she supported a site with nearly a million monthly visitors.…Sydney is a Charleston-based digital designer and art director with experience spanning agency work, freelance brand building, and internal communications. She's spent the bulk of her career producing high-volume, polished creative across web, social, email, display, and SMS — most notably as a designer on the STIHL USA account at Red Letter Communications, where she supported a site with nearly a million monthly visitors.

Available to hire

Sydney is a Charleston-based digital designer and art director with experience spanning agency work, freelance brand building, and internal communications. She’s spent the bulk of her career producing high-volume, polished creative across web, social, email, display, and SMS — most notably as a designer on the STIHL USA account at Red Letter Communications, where she supported a site with nearly a million monthly visitors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Art Director at Fray Pearls & Lenore Collective

October 1, 2025 - Present

Led full creative direction for two independent fashion brands, including visual identity, brand campaigns, photo direction, and cross-channel asset production. Oversaw approximately 10 design assets per brand per month (social content, email, and marketing collateral) while coordinating on-set shoots. Achieved $25,000 in ecommerce sales within the first four months of launch; developed brand systems across web, social, and email, driving a 300% increase in site sessions from social referrals; email campaigns averaged a 43% open rate, outperforming industry benchmarks by 22 points; contributed to revenue growth with a 76% share from new customers.

Social Media Manage at Brehm Media

January 31, 2026 - Present

Produced approximately 70 social assets per month across 7 active brand accounts, spanning construction, equipment rental, glass services, and executive coaching. Concepted, designed, and scheduled platform-native content across Instagram, Facebook, and LinkedIn, adapting visual approach to each brand’s voice and audience. Managed full content production workflow from brief to post across concurrent client accounts.

Digital Designer at Red Letter Communications

June 1, 2021 - March 1, 2025

Embedded within a full-service agency team dedicated to STIHL USA—the world’s top-selling chain saw brand—serving as the primary design resource on the account and producing visuals for STIHLUSA.com across web, social, email, display advertising, SMS, and digital signage. Solely owned the design and production of 100+ brand infographics and thousands of display assets supporting awareness and conversion goals. Built and implemented 50+ landing pages for SEO, applying UX/UI principles and WCAG accessibility. Designed and executed SMB campaigns reaching nearly 30,000 users; proposed alternative lawn mower promotional layout that outperformed client’s requested design by 400% in sales. Collaborated cross-functionally with strategists, copywriters, and account managers to deliver cohesive, on-brand campaigns across multiple clients and industries.

Internal Communications Coordinator at Red Letter Communications

January 1, 2024 - March 1, 2025

Developed internal communications, website content, and social copy aligned with brand voice. Built and maintained content calendars supporting consistent cross-channel communication. Analyzed engagement data to inform content decisions and contribute to social strategy focused on audience growth. Supported new business development through pitch materials and sample creative.