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Hi, I’m Sydney Cruz, a results-driven digital marketing professional based in Abu Dhabi with a focus on social media, PR, and e-commerce. I partner with brands to craft data-driven campaigns, grow online communities, and turn insights into revenue across hospitality, travel, and lifestyle sectors. I thrive in fast-paced environments and enjoy turning creative ideas into measurable outcomes. I combine influencer partnerships, targeted email strategies, SEO-friendly content, and compelling visuals to boost engagement, conversions, and brand visibility. My approach blends storytelling with analytics to deliver sustainable growth for brands in the tourism, hospitality, and media spaces.…Hi, I’m Sydney Cruz, a results-driven digital marketing professional based in Abu Dhabi with a focus on social media, PR, and e-commerce. I partner with brands to craft data-driven campaigns, grow online communities, and turn insights into revenue across hospitality, travel, and lifestyle sectors. I thrive in fast-paced environments and enjoy turning creative ideas into measurable outcomes. I combine influencer partnerships, targeted email strategies, SEO-friendly content, and compelling visuals to boost engagement, conversions, and brand visibility. My approach blends storytelling with analytics to deliver sustainable growth for brands in the tourism, hospitality, and media spaces.

Sydney Cruz

Social Media Manager, Marketing Strategist, Digital Marketer, +4

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Hi, I’m Sydney Cruz, a results-driven digital marketing professional based in Abu Dhabi with a focus on social media, PR, and e-commerce. I partner with brands to craft data-driven campaigns, grow online communities, and turn insights into revenue across hospitality, travel, and lifestyle sectors. I thrive in fast-paced environments and enjoy turning creative ideas into measurable outcomes. I combine influencer partnerships, targeted email strategies, SEO-friendly content, and compelling visuals to boost engagement, conversions, and brand visibility. My approach blends storytelling with analytics to deliver sustainable growth for brands in the tourism, hospitality, and media spaces.…Hi, I’m Sydney Cruz, a results-driven digital marketing professional based in Abu Dhabi with a focus on social media, PR, and e-commerce. I partner with brands to craft data-driven campaigns, grow online communities, and turn insights into revenue across hospitality, travel, and lifestyle sectors. I thrive in fast-paced environments and enjoy turning creative ideas into measurable outcomes. I combine influencer partnerships, targeted email strategies, SEO-friendly content, and compelling visuals to boost engagement, conversions, and brand visibility. My approach blends storytelling with analytics to deliver sustainable growth for brands in the tourism, hospitality, and media spaces.

Available to hire

Hi, I’m Sydney Cruz, a results-driven digital marketing professional based in Abu Dhabi with a focus on social media, PR, and e-commerce. I partner with brands to craft data-driven campaigns, grow online communities, and turn insights into revenue across hospitality, travel, and lifestyle sectors. I thrive in fast-paced environments and enjoy turning creative ideas into measurable outcomes.

I combine influencer partnerships, targeted email strategies, SEO-friendly content, and compelling visuals to boost engagement, conversions, and brand visibility. My approach blends storytelling with analytics to deliver sustainable growth for brands in the tourism, hospitality, and media spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tagalog

Advanced

Work Experience

Marketing Coordinator at National Corporation for Tourism & Hotels Al Ain

January 1, 2023 - September 1, 2025

Managed marketing efforts at Danat Al Ain Resort focusing on boosting brand visibility and customer engagement. Developed and executed innovative strategies incorporating digital marketing, social media, and promotional campaigns. Collaborated on revenue-driving campaigns with food partners and revamped hotel directory to enhance customer experience. Conducted competitor analysis and aligned OTA content with the brand's website.

Social Media Manager & Virtual Assistant at Upwork Freelance Philippines

January 1, 2022 - September 1, 2025

Provided remote social media management and virtual assistance services. Curated social media content and managed targeted ad campaigns, boosting engagement and traffic. Delivered email marketing campaigns with increased open rates and strong revenue results. Secured media partnerships with top platforms and supported influencer marketing initiatives.

PR & Marketing Executive at Millennium Hotels and Resorts Abu Dhabi Grand Millennium Al Wahda

January 1, 2023 - Present

Led digital marketing, PR events, and brand exposure initiatives. Curated high-quality lifestyle and corporate photoshoots, executed segmented email marketing campaigns, and maintained SEO and metadata on the brand website. Built strong media relationships and conducted competitor analysis to inform marketing strategies. Increased OTA revenue, web traffic, and exceeded rooms and F&B revenue targets. Won TripAdvisor and Arabian Travel Awards and improved hotel rankings.

Social Media Manager & Virtual Assistant at Upwork (Freelance Philippines)

January 1, 2021 - Present

Managed digital marketing for diverse clients, developing data-driven strategies to boost brand growth, customer engagement, and revenue. Executed social media management, influencer collaborations, email campaigns, and e-commerce initiatives, delivering up-to-date campaigns and measurable results.

Social Media Manager at Danat Al Ain Resort

January 1, 2022 - December 31, 2023

Exceeded Ramadan campaign revenue targets; secured media partnerships with Time Out, What’s On, and other top platforms. Delivered high-performing email campaigns, drove influencer collaborations, increased OTA revenue and website traffic, expanded e-commerce, and boosted social media engagement. Curated content, managed targeted ad campaigns, and coordinated photoshoots and 360° virtual shoots; maintained SEO and OTA content alignment.