I’m a results-driven digital marketing and social media professional with hands-on freelance experience managing full-funnel social media presence for a UK-based international client. I handle organic content strategy, paid advertising (Meta and TikTok), creative design and short-form video editing, and also support web development focused on clean UX and brand consistency. I plan and optimize campaigns, run targeting and budget improvements for better reach and engagement, and build brand websites that support conversions. I’m currently pursuing an Associate Degree Program in Digital Marketing while also studying Computer Science to strengthen both marketing execution and technical web capabilities.

Syed A Hirafatima

I’m a results-driven digital marketing and social media professional with hands-on freelance experience managing full-funnel social media presence for a UK-based international client. I handle organic content strategy, paid advertising (Meta and TikTok), creative design and short-form video editing, and also support web development focused on clean UX and brand consistency. I plan and optimize campaigns, run targeting and budget improvements for better reach and engagement, and build brand websites that support conversions. I’m currently pursuing an Associate Degree Program in Digital Marketing while also studying Computer Science to strengthen both marketing execution and technical web capabilities.

Available to hire

I’m a results-driven digital marketing and social media professional with hands-on freelance experience managing full-funnel social media presence for a UK-based international client. I handle organic content strategy, paid advertising (Meta and TikTok), creative design and short-form video editing, and also support web development focused on clean UX and brand consistency.

I plan and optimize campaigns, run targeting and budget improvements for better reach and engagement, and build brand websites that support conversions. I’m currently pursuing an Associate Degree Program in Digital Marketing while also studying Computer Science to strengthen both marketing execution and technical web capabilities.

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Language

Urdu
Fluent
English
Advanced

Work Experience

Freelance Digital Marketing & Social Media Specialist at UK-Based Client (Remote)
January 1, 2024 - Present
Managed end-to-end social media presence for a UK-based client across Instagram, Facebook, and TikTok. Planned, scheduled, and published content while creating graphics and short-form video edits (Reels/Shorts) to support engagement goals. Set up and optimized paid ad campaigns on Meta Ads Manager and TikTok Ads, including audience targeting and budget allocation to improve reach and engagement. Designed and developed the client’s website with an emphasis on clean UX, mobile responsiveness, and brand-consistent visuals to support conversions. Wrote copy and captions aligned with brand voice and campaign objectives, and maintained content calendars by coordinating priorities and timelines directly with the client.
Video Editor at Shaheed e Millat, Karachi, Pakistan
January 1, 2024 - Present
Talented video editor with 1 year experience, focusing on developing trending reels and shorts for YouTube, vlogs and funny videos for social media.
Graphic Designer at Shaheed e Millat, Karachi, Pakistan
January 1, 2024 - Present
Talented graphic designer with 1 year experience; designed logos, branding campaigns, websites and more.

Education

Associate Degree Program (ADP) in Digital Marketing at KASB Institute of Technology
January 11, 2030 - June 15, 2026
Associate Degree Program (ADP) in Digital Marketing at ASB Institute of Technology, Karachi
January 1, 2024 - August 19, 2026
Intermediate - Computer Science at Shaheed-e-Millat, Karachi
January 1, 2024 - January 1, 2024
Matriculation - Computer Science at IQ Cambridge School, Karachi
January 1, 2022 - January 1, 2023
Associate Degree Program (ADP) in Digital Marketing at ASB Institute of Technology, Karachi, Pakistan
January 1, 2024 - August 19, 2026
Intermediate (Computer Science) at Shaheed-e-Millat, Karachi
January 1, 2024 - August 19, 2026
Matriculation (Computer Science) at IQ Cambridge School, Karachi
January 1, 2022 - January 1, 2023

Qualifications

Associate Degree Program (ADP) in Digital Marketing
January 11, 2030 - June 15, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other