Syed Feroz
Hi, I’m Syed Feroz, a Senior SEO Specialist and Digital Marketing Lead with a track record of driving scalable organic growth for enterprise and e-commerce brands, including Canon UAE.
About
Hi, I’m Syed Feroz, a Senior SEO Specialist and Digital Marketing Lead with a track record of driving scalable organic growth for enterprise and e-commerce brands, including Canon UAE. I own end-to-end SEO programs—from technical audits and site health improvements to content strategy, on-page optimization, and authority building—delivering strong traffic gains and top keyword rankings across UAE, Australia, and India.
I thrive in remote environments, collaborating with developers, designers, and content teams to implement AI-driven SERP strategies, local SEO, and performance analytics. My approach blends data-driven experimentation with white-hat tactics to boost organic conversions and brand visibility while maintaining a customer-centric focus.
- 11 years' experience
- Joined December 2025
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
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Work experience· 4 roles
Led end-to-end SEO strategy for Canon UAE across the national store and seven Canon retail stores, driving ~65% organic traffic growth and improving site health by 40%+. Optimized brand and category pages to achieve Top-10 rankings for 60+ B2B keywords. Aligned content and technical SEO with AI-driven SERPs, improving organic conversions by 15-20%. Managed Local SEO for 7 stores, increasing Google Business Profile visibility by ~70% and calls/direction requests by 50-60%. Executed white-hat link-building campaigns (DA 40–80) and planned influencer campaigns with 100k+ reach. Delivered monthly SEO reports using GA4, GSC, Ahrefs, and SEMrush. Collaborated with developers, designers, and content teams; owned SEO roadmaps and performance in a deadline-driven environment.
Led end-to-end SEO strategy for Canon UAE through National Store (nationalstore.ae), driving ~65% organic traffic growth across multiple SEO cycles. Conducted technical SEO audits (crawl errors, indexing, Core Web Vitals, schema, SSL), improving overall site health score by 40%+. Optimized Brand pages & category pages, achieving Top-10 rankings for 60+ B2B keywords. Aligned content and technical SEO with AI-driven SERPs and improved organic conversions by ~15–20%. Managed Local SEO for 7 Canon retail stores across UAE, increasing Google Business Profile visibility by ~70% and calls/direction requests by ~50–60%. Executed white-hat link-building campaigns, and planned influencer campaigns across Instagram and YouTube. Delivered monthly SEO and performance reports using GA4, GSC, Ahrefs, and SEMrush.
Led SEO for the brand website, achieving Top 3 rankings for competitive keywords such as 'Perth SEO' and 'Digital Marketing Agency in Perth', driving 40–45% organic traffic growth. Generated inbound leads from non-branded organic search and managed SEO campaigns for multiple Australian clients, delivering Top-3 rankings for high-intent keywords. Executed advanced white-hat link-building (200+ high-authority backlinks), performed Google Disavow and spam-link recovery, and developed long-term SEO roadmaps covering technical SEO, content strategy, and authority building.
Education
Certifications and awards
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