Hi, I’m Syed Feroz, a Senior SEO Specialist and Digital Marketing Lead with a track record of driving scalable organic growth for enterprise and e-commerce brands, including Canon UAE. I own end-to-end SEO programs—from technical audits and site health improvements to content strategy, on-page optimization, and authority building—delivering strong traffic gains and top keyword rankings across UAE, Australia, and India. I thrive in remote environments, collaborating with developers, designers, and content teams to implement AI-driven SERP strategies, local SEO, and performance analytics. My approach blends data-driven experimentation with white-hat tactics to boost organic conversions and brand visibility while maintaining a customer-centric focus.

Syed Feroz

Hi, I’m Syed Feroz, a Senior SEO Specialist and Digital Marketing Lead with a track record of driving scalable organic growth for enterprise and e-commerce brands, including Canon UAE. I own end-to-end SEO programs—from technical audits and site health improvements to content strategy, on-page optimization, and authority building—delivering strong traffic gains and top keyword rankings across UAE, Australia, and India. I thrive in remote environments, collaborating with developers, designers, and content teams to implement AI-driven SERP strategies, local SEO, and performance analytics. My approach blends data-driven experimentation with white-hat tactics to boost organic conversions and brand visibility while maintaining a customer-centric focus.

Available to hire

Hi, I’m Syed Feroz, a Senior SEO Specialist and Digital Marketing Lead with a track record of driving scalable organic growth for enterprise and e-commerce brands, including Canon UAE. I own end-to-end SEO programs—from technical audits and site health improvements to content strategy, on-page optimization, and authority building—delivering strong traffic gains and top keyword rankings across UAE, Australia, and India.

I thrive in remote environments, collaborating with developers, designers, and content teams to implement AI-driven SERP strategies, local SEO, and performance analytics. My approach blends data-driven experimentation with white-hat tactics to boost organic conversions and brand visibility while maintaining a customer-centric focus.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Fluent

Work Experience

Senior Digital Marketing Executive (SEO Lead) at JK Group of Companies – Canon UAE (National Store: nationalstore.ae)
February 13, 2018 - December 31, 2024
Led end-to-end SEO strategy for Canon UAE across the national store and seven Canon retail stores, driving ~65% organic traffic growth and improving site health by 40%+. Optimized brand and category pages to achieve Top-10 rankings for 60+ B2B keywords. Aligned content and technical SEO with AI-driven SERPs, improving organic conversions by 15-20%. Managed Local SEO for 7 stores, increasing Google Business Profile visibility by ~70% and calls/direction requests by 50-60%. Executed white-hat link-building campaigns (DA 40–80) and planned influencer campaigns with 100k+ reach. Delivered monthly SEO reports using GA4, GSC, Ahrefs, and SEMrush. Collaborated with developers, designers, and content teams; owned SEO roadmaps and performance in a deadline-driven environment.
SEO Specialist / Digital Marketer at Dilate Digital – Perth, Australia
January 1, 2014 - March 30, 2018
Led SEO for the brand website, achieving #1–#3 rankings for competitive keywords like “Perth SEO” and “Digital Marketing Agency in Perth.” Drove ~40–45% organic traffic growth within 8–12 months and generated consistent inbound leads from non-branded organic search. Managed SEO campaigns for multiple Australian clients, earning 200+ high-quality backlinks (DA 40–80) and conducting disavow/spam-link recovery to restore rankings. Created long-term SEO roadmaps covering technical SEO, content strategy, and authority building.
Senior Digital Marketing Executive (SEO Lead) at JK Group of Companies
January 1, 2018 - January 1, 2025
Led end-to-end SEO strategy for Canon UAE through National Store (nationalstore.ae), driving ~65% organic traffic growth across multiple SEO cycles. Conducted technical SEO audits (crawl errors, indexing, Core Web Vitals, schema, SSL), improving overall site health score by 40%+. Optimized Brand pages & category pages, achieving Top-10 rankings for 60+ B2B keywords. Aligned content and technical SEO with AI-driven SERPs and improved organic conversions by ~15–20%. Managed Local SEO for 7 Canon retail stores across UAE, increasing Google Business Profile visibility by ~70% and calls/direction requests by ~50–60%. Executed white-hat link-building campaigns, and planned influencer campaigns across Instagram and YouTube. Delivered monthly SEO and performance reports using GA4, GSC, Ahrefs, and SEMrush.
SEO Specialist / Digital Marketer at Dilate Digital
January 1, 2014 - January 1, 2018
Led SEO for the brand website, achieving Top 3 rankings for competitive keywords such as 'Perth SEO' and 'Digital Marketing Agency in Perth', driving 40–45% organic traffic growth. Generated inbound leads from non-branded organic search and managed SEO campaigns for multiple Australian clients, delivering Top-3 rankings for high-intent keywords. Executed advanced white-hat link-building (200+ high-authority backlinks), performed Google Disavow and spam-link recovery, and developed long-term SEO roadmaps covering technical SEO, content strategy, and authority building.

Education

MBA – Marketing at Osmania University, Hyderabad
January 11, 2013 - December 20, 2015
MBA – Marketing at Osmania University, Hyderabad
January 11, 2030 - December 20, 2025
MBA – Marketing at Osmania University, Hyderabad
January 11, 2030 - February 11, 2026

Qualifications

MBA – Marketing
January 1, 2013 - December 20, 2015
Diploma in SEO
January 11, 2030 - February 11, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Travel & Hospitality