I’m a creative head and UI/UX & brand designer with 8+ years of experience turning business goals into polished digital products, strong brand identities, and performance-driven marketing creative. I currently lead the design department at Ozbix IT Solutions, guiding creative direction, owning end-to-end delivery, and mentoring teams across multiple brands and regions.

Syed Hassa n Ali

I’m a creative head and UI/UX & brand designer with 8+ years of experience turning business goals into polished digital products, strong brand identities, and performance-driven marketing creative. I currently lead the design department at Ozbix IT Solutions, guiding creative direction, owning end-to-end delivery, and mentoring teams across multiple brands and regions.

Available to hire

I’m a creative head and UI/UX & brand designer with 8+ years of experience turning business goals into polished digital products, strong brand identities, and performance-driven marketing creative. I currently lead the design department at Ozbix IT Solutions, guiding creative direction, owning end-to-end delivery, and mentoring teams across multiple brands and regions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Creative Head / Senior Graphic Designer & Team Lead at Ozbix IT Solutions
June 1, 2024 - Present
Headed the design department by setting creative direction, defining visual standards, reviewing output, and owning the delivery pipeline from client brief to final delivery. Led and mentored the design team, assigning work across concurrent client accounts while maintaining quality and deadline discipline at scale. Directed UI/UX and product design for client websites, SaaS dashboards, and mobile apps, including research-to-design workflows, design systems, and developer-ready Figma handoff. Built complete brand identity systems (logos, brand guidelines, packaging, and print collateral) for clients across Pakistan, UAE, USA, UK, and Canada. Directed and produced 2D animation, motion graphics, and edited video content for social and paid digital placements.
Creative Manager at Theskint
December 1, 2022 - May 1, 2024
Led the full creative function for an e-commerce beauty brand, including art direction, design output, and content calendar from concept through published campaign. Directed product and lifestyle shoots for skincare and cosmetic ranges, coordinating styling, retouching, and post-production for web and social. Designed product packaging, labels, unboxing inserts, and print collateral aligned with brand visual identity. Built website and product-page visuals such as banners, hero sections, listings creatives, and seasonal landing pages to support conversion. Produced performance ad creatives for Meta and TikTok campaigns (static assets, UGC-style edits, and short-form video) and iterated designs based on campaign results, while planning and executing seasonal and product-launch campaigns end to end with marketing and sales on timelines.
Creative Manager at TheSkinT (E-commerce Beauty Brand)
December 1, 2022 - May 1, 2024
Led the full creative function for an e-commerce beauty brand, including art direction, design output, and content calendar execution—from concept to published campaign. Directed product and lifestyle shoots for skincare and cosmetic ranges, covering styling, art direction, and post-production for web and social. Designed product packaging, labels, unboxing inserts, and print collateral aligned with the brand’s visual identity. Built website and product-page visuals (banners, hero sections, listings creatives, and seasonal landing pages) supporting conversion. Produced performance ad creative for Meta and TikTok campaigns, including static assets, UGC-style edits, and short-form video, iterating based on campaign results. Planned and executed seasonal and product-launch campaigns end to end with marketing and sales while maintaining brand consistency across website, marketplace listings, packaging, and all social platforms.
Senior Graphic Designer at Shana kht Marketing
May 1, 2022 - November 1, 2022
Produced campaign creatives, ad assets, and print collateral for agency clients across retail and services. Managed multiple client accounts in parallel during fast agency turnaround cycles. Translated marketing briefs into on-brand visual concepts from initial direction through final artwork.
Senior Graphic Designer at Shanakht Marketing
May 1, 2022 - November 1, 2022
Produced campaign creatives, ad assets, and print collateral for agency clients across retail and services. Managed multiple client accounts simultaneously during fast agency turnaround cycles. Translated marketing briefs into on-brand visual concepts—from initial direction through final artwork.
Graphic Designer & Social Media Manager at Fibbi — House of Tea
March 1, 2021 - April 1, 2022
Redesigned and managed end-to-end social media for an F&B brand, covering menus, packaging, in-store printing, and daily content. Planned and published a content calendar while producing and editing in-house creatives. Established a consistent visual language across store, print, and digital touchpoints.
Graphic Designer & Social Media Manager at Fibbi (House of Tea)
March 1, 2021 - April 1, 2022
Designed and managed end-to-end social media for an F&B brand, including menus, packaging, in-store print, and daily content. Planned and published content calendars, produced and edited in-house creative. Established a consistent visual language across store, print, and digital touchpoints.
Graphic Designer at Blue Hat Marketing
March 1, 2019 - February 1, 2021
Delivered social, print, and advertising creative across multiple client accounts in an agency environment. Strengthened core skills in brand systems, layout, and campaign design while supporting fast-moving client deliverables.
Graphic Designer at Print On
July 1, 2018 - February 1, 2019
Prepared print-ready artwork, layouts, and production files for merchandising and signage.

Education

BBA (Business & Marketing) - In Progress at Iqra University
January 1, 2026 - September 4, 2026
Intermediate at Board of Intermediate Education, Karachi
January 1, 2018 - January 1, 2020
Matriculation at Board of Secondary Education, Karachi
January 1, 2016 - January 1, 2018
BBA — Business & Marketing at Ilm-a University, Karachi
January 1, 2026 - September 4, 2026
Intermediate at Board of Intermediate Education, Karachi
January 1, 2018 - January 1, 2020
Matriculation at Board of Secondary Education, Karachi
January 1, 2016 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Computers & Electronics, Professional Services, Real Estate & Construction