Sylva Kirkpatrick

Led and executed influencer and social campaigns for brands including Lululemon, Feather & Down, IQOS, and Comic Relief. Developed platform-specific content strategies for TikTok, Instagram, and other channels, targeting Gen Z and millennial audiences. Produced UGC-style video content using CapCut and Canva, aligned with trends and brand tone. Managed influencer relationships, gifting, contracts, and content delivery from sourcing to reporting. Led campaigns across beauty, travel, hospitality, and restricted products (IQOS, alcohol) within brand and legal guidelines. Assisted the Social Media and on-site content team for major live events, including Pride Edinburgh 2024/25 and Pride in London 2024. Booked and managed talent and acts for Pride in Edinburgh 2025, from scouting to being main contact and on-day liaison. Planned and scheduled content calendars across multiple brands, adapting tone and messaging to each audience. Delivered monthly performance reports and campaign wrap-ups, a

Handled customer communications, bookings, and inquiries across email and phone. Coordinated private dining functions from initial inquiry to event completion. Collaborated with internal teams to manage timelines, resources, and customer satisfaction. First point of contact for customers, ensuring a warm and professional welcome. Delivered excellent customer service in a high-volume, fast-paced environment. Ensured seamless event execution and supported daily operations.

First point of contact for customers, ensuring a warm and professional welcome. Resolved customer queries, supported bar and waiting staff during peak service times, used ResDiary to manage reservations and guest flow, and assisted the events team in planning private functions and group bookings.