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I’m Sylva, a Senior Marketing Executive with a track record of delivering impactful campaigns for brands like Lululemon, Feather & Down, and Comic Relief. I’m skilled at content creation, campaign management, and social media strategy, with hands-on experience producing UGC-style content using CapCut and Canva. I’m a confident communicator and creative thinker who stays ahead of social trends. My background spans PR, events, and content strategy, and I’m passionate about driving brand engagement and visibility through inventive storytelling and data-driven insights.…I’m Sylva, a Senior Marketing Executive with a track record of delivering impactful campaigns for brands like Lululemon, Feather & Down, and Comic Relief. I’m skilled at content creation, campaign management, and social media strategy, with hands-on experience producing UGC-style content using CapCut and Canva. I’m a confident communicator and creative thinker who stays ahead of social trends. My background spans PR, events, and content strategy, and I’m passionate about driving brand engagement and visibility through inventive storytelling and data-driven insights.

Sylva Kirkpatrick

Social Media Manager, Influencer Marketing Manager, Content Creator, +2

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I’m Sylva, a Senior Marketing Executive with a track record of delivering impactful campaigns for brands like Lululemon, Feather & Down, and Comic Relief. I’m skilled at content creation, campaign management, and social media strategy, with hands-on experience producing UGC-style content using CapCut and Canva. I’m a confident communicator and creative thinker who stays ahead of social trends. My background spans PR, events, and content strategy, and I’m passionate about driving brand engagement and visibility through inventive storytelling and data-driven insights.…I’m Sylva, a Senior Marketing Executive with a track record of delivering impactful campaigns for brands like Lululemon, Feather & Down, and Comic Relief. I’m skilled at content creation, campaign management, and social media strategy, with hands-on experience producing UGC-style content using CapCut and Canva. I’m a confident communicator and creative thinker who stays ahead of social trends. My background spans PR, events, and content strategy, and I’m passionate about driving brand engagement and visibility through inventive storytelling and data-driven insights.

Available to hire

I’m Sylva, a Senior Marketing Executive with a track record of delivering impactful campaigns for brands like Lululemon, Feather & Down, and Comic Relief. I’m skilled at content creation, campaign management, and social media strategy, with hands-on experience producing UGC-style content using CapCut and Canva.

I’m a confident communicator and creative thinker who stays ahead of social trends. My background spans PR, events, and content strategy, and I’m passionate about driving brand engagement and visibility through inventive storytelling and data-driven insights.

Skills

Canva

CapCut

Experience Level

Canva

Expert

CapCut

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Senior Social Media & Influencer Marketing Executive at Monumental

April 1, 2024 - Present

Led and executed influencer and social campaigns for brands including Lululemon, Feather & Down, IQOS, and Comic Relief. Developed platform-specific content strategies for TikTok, Instagram, and other channels, targeting Gen Z and millennial audiences. Produced UGC-style video content using CapCut and Canva, aligned with trends and brand tone. Managed influencer relationships, gifting, contracts, and content delivery from sourcing to reporting. Led campaigns across beauty, travel, hospitality, and restricted products (IQOS, alcohol) within brand and legal guidelines. Assisted the Social Media and on-site content team for major live events, including Pride Edinburgh 2024/25 and Pride in London 2024. Booked and managed talent and acts for Pride in Edinburgh 2025, from scouting to being main contact and on-day liaison. Planned and scheduled content calendars across multiple brands, adapting tone and messaging to each audience. Delivered monthly performance reports and campaign wrap-ups, a

Receptionist at Chaophraya Thai Restaurant

March 1, 2023 - November 1, 2024

Handled customer communications, bookings, and inquiries across email and phone. Coordinated private dining functions from initial inquiry to event completion. Collaborated with internal teams to manage timelines, resources, and customer satisfaction. First point of contact for customers, ensuring a warm and professional welcome. Delivered excellent customer service in a high-volume, fast-paced environment. Ensured seamless event execution and supported daily operations.

PR & Social Media Executive at Why Not Nightclub, Edinburgh

February 1, 2020 - April 1, 2023

Developed and executed social media campaigns to promote events and brand identity. Managed a team of promoters to increase brand reach and event attendance. Created engaging content and oversaw campaigns to strengthen online presence and customer participation.

Front of House / Host at Brewhemia Limited

June 1, 2021 - October 1, 2021

First point of contact for customers, ensuring a warm and professional welcome. Resolved customer queries, supported bar and waiting staff during peak service times, used ResDiary to manage reservations and guest flow, and assisted the events team in planning private functions and group bookings.