Available to hire
I’m Luke Syrylo, a senior product designer based in Melbourne with 14 years of experience across ecommerce, marketplaces, government and digital services. I excel in discovery to delivery, design systems, experimentation, and accessibility (WCAG 2.1), with a strong background in Visual & Multimedia design and Audio.
I thrive in cross-functional teams, balancing user outcomes with commercial goals and regulatory constraints, and enjoy building scalable design systems and build-ready documentation to reduce churn.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead Product Designer at VIEW Media Group
August 1, 2024 - January 1, 2025Led the creation of a scalable Design System and UI Kit in Figma, reducing design inconsistencies by 40% and accelerating development time by 25%. Facilitated cross-functional workshops to align product vision and prioritise user needs, guiding feature roadmap decisions. Collaborated with a multidisciplinary team to ensure alignment between user needs, business goals, and technical feasibility. Conducted competitor benchmarking and user research, created personas, journey maps, user flows, and affinity diagrams, and designed responsive wireframes and prototypes for web and mobile with WCAG 2.1 compliance. Planned usability testing sessions, iterating to improve usability and increasing task success by 30%.
Senior Product Designer at Sportsbet
June 1, 2025 - PresentDelivered high-quality UX/UI design across Sportsbet’s digital ecosystem; collaborated with Product Managers, Developers, and stakeholders to define user needs, refine requirements, and iterate solutions that enhance customer experience. Supported discovery, research, and solution-definition activities with clear narratives and evidence-based recommendations. Worked autonomously in a 24/7 product environment, contributing to design system components and ensuring accessibility.
Lead Product Designer at 1060 Apps
October 1, 2023 - August 1, 2024Led product design for cloud-based solutions for communications, government websites, and digital services. Collaborated with Agile teams to prioritise product improvements, participated in ceremonies, created personas, journey maps, user flows, and affinity diagrams, and built a scalable Design System; increased cross-functional collaboration and reduced design debt.
Senior Product Designer at Granicus
March 1, 2021 - September 1, 2023Collaborated in an Agile Scrum team with Project Owner, Product Manager, Business Analyst, Head of Development, and QA to identify and prioritise product improvements. Participated in Agile ceremonies to ensure design deliverables aligned with development timelines. Created design system components and documentation to maintain consistency across government-facing products.
Senior Product Designer at Cengage Group
April 1, 2020 - March 1, 2021Facilitated workshops with stakeholders to analyse user data, business goals and technical constraints to prioritise backlog. Worked in an Agile Scrum team to ensure timely design delivery and cross-team alignment. Conducted competitor analysis and user research, driving a 25% increase in feature adoption post-launch. Developed and launched a UI Kit and Design System in Figma, improving consistency, accessibility, and reducing design debt.
Senior UX/UI Designer at DreamWalk
January 1, 2018 - December 1, 2018Facilitated workshops with clients and cross-functional teams to gather requirements and define a clear project roadmap, reducing scope changes by 20% during development. Led design research and competitor analysis to inform feature prioritisation and improve product-market fit. Produced user personas, journey maps, flows, IA, and wireframes; designed high- and low-fidelity prototypes in Figma and delivered scalable UI kits with WCAG 2.1 compliance. Maintained client approvals at sprint reviews.
Senior UX/UI Designer at Accenture
January 1, 2019 - April 1, 2020Collaborated with stakeholders to gather requirements and define project objectives, resulting in a prioritised backlog. Created personas, journey maps, flows, and affinity diagrams; facilitated workshops to align user needs, business goals and technical feasibility. Worked closely with developers in Agile sprints to ensure design fidelity and accessibility; produced wireframes, prototypes, and UI designs for web and mobile.
Mid Graphic Designer / Junior UX/UI Designer at Loke Digital
January 1, 2012 - January 1, 2014Supported design of branded web and mobile apps, contributing to ordering, delivery, loyalty and marketing tools. Developed visual assets and early UX/UI work.
Senior Graphic Designer / Mid UX/UI Designer at Relab Studios
February 1, 2014 - July 1, 2017Contributed to client branding, visual design, and digital products; maintained style guides and scalable design systems; produced print and digital assets; collaborated with clients and developers to ensure design quality and consistency across web and mobile.
Senior UX/UI Designer at ArkaDe
July 1, 2017 - December 1, 2017Led UX/UI design for client projects; facilitated requirement workshops, produced wireframes and prototypes, and contributed to brand identity.
Senior Product Designer at CENGAGE
April 1, 2020 - March 1, 2021Facilitated workshops with stakeholders, conducted competitive and user research, and led UI design across educational platforms. Built a scalable design system and drove feature adoption post-launch.
Lead Product Designer at VIEW MEDIA GROUP (View.com.au)
August 1, 2024 - January 1, 2025Improved findability and decision confidence across search and listing experiences, while building system foundations for scale. Built a scalable design system and UI kit in Figma, reducing UI inconsistencies and accelerating delivery; ran workshops to align product vision and priorities; delivered accessible web/mobile designs and prototypes; moderated usability testing and iterated designs to improve task success.
Lead Product Designer at 1060 APPS (TenSixty)
October 1, 2023 - August 1, 2024Defined and shipped an MVP for a real-estate social and video product, reducing creation friction and improving onboarding success. Led discovery with 15+ agent interviews to identify pain points and prioritize features; scoped MVP and roadmap to support a 12-month strategy; reduced video creation time by 40% and improved onboarding/video generation task success by 30%.
Education
Cert IV Graphic Design at Shillington College
January 1, 2011 - January 1, 2011Bachelor of Audio Production at SAE Institute Melbourne
January 1, 2011 - January 1, 2011Advanced Diploma of Multimedia Design at Institute for Design Entertainment & the Arts
January 1, 2001 - January 1, 2001Cert IV Graphic Design at Shillington College
January 1, 2011 - January 7, 2026Bachelor of Audio Production at S.A.E.
January 1, 2011 - January 7, 2026Advanced Diploma of Multimedia Design at Institute for Design Entertainment & the Arts
January 1, 2001 - January 7, 2026Cert IV Graphic Design at Shillington College
January 1, 2011 - January 1, 2011Bachelor of Audio Production at S.A.E. Melbourne
January 1, 2011 - January 1, 2011Advanced Diploma of Multimedia Design at Institute for Design Entertainment & the Arts
January 1, 2001 - January 1, 2001Cert IV Graphic Design at Shillington College
January 11, 2030 - January 1, 2011Bachelor of Audio Production at S.A.E.
January 11, 2030 - January 1, 2011Advanced Diploma of Multimedia Design at Institute for Design Entertainment & the Arts
January 11, 2030 - January 1, 2001Cert IV Graphic Design at Shillington College
January 1, 2011 - February 4, 2026Bachelor of Audio Production at S.A.E.
January 1, 2011 - February 4, 2026Advanced Diploma of Multimedia Design at Institute for Design Entertainment & the Arts
January 1, 2001 - February 4, 2026Cert IV Graphic Design at Shilington College
January 1, 2011 - January 1, 2011Bachelor of Audio Production at SAE
January 1, 2011 - January 1, 2011Advanced Diploma of Multimedia Design at Institute for Design Entertainment and the Arts
January 1, 2001 - January 1, 2001Qualifications
Cert IV Graphic Design
January 1, 2011 - January 1, 2011Bachelor of Audio Production
January 1, 2011 - January 1, 2011Advanced Diploma of Multimedia Design
January 1, 2001 - January 1, 2001Industry Experience
Media & Entertainment, Education, Government, Real Estate & Construction, Software & Internet, Professional Services, Gaming, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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