Taarini Atal

Identified and successfully lobbied for the establishment of a dedicated PR function, setting up governance, building structure and processes. Led ESG communications and stakeholder engagement, integrating sustainability and governance narratives into the company’s global fintech brand strategy. Oversaw external communications, ensuring content alignment across markets and regulatory objectives. Built in-house and agency networks, guiding cross-market messaging and crisis communications; integrated sustainability into brand narratives and governance disclosures across fintech markets in Asia, LATAM, Europe, MENA, Africa and Canada.

Drove creative strategy for Admirals in close collaboration with marketing channels including acquisition, SEO, email marketing, and website. Aligned creative output with growth and brand objectives. Managed a nine-person design and copywriting team, overseeing workflows and ensuring timely, high-quality delivery of creative assets.

Beyond traditional PR, drove founder and CEO thought leadership, cultivated strong media relations, and managed high-impact networks. Served as a cornerstone for European grant applications through strategic narrative development and writing, guiding PR initiatives to support market expansion across fintech and energy tech sectors.