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I am a communications professional with 9 years of experience in helping brands build and maintain their voice across various stakeholders including media, investors, government and their target audience. My core strengths include crisis communications, content strategy, creative storytelling and managing diverse teams. I’m a people-oriented collaborator who is passionate about building sustainable meaningful brands. I have had clients across sectors (fintech, start-ups, FMCG, consumer tech and clean-tech).…I am a communications professional with 9 years of experience in helping brands build and maintain their voice across various stakeholders including media, investors, government and their target audience. My core strengths include crisis communications, content strategy, creative storytelling and managing diverse teams. I’m a people-oriented collaborator who is passionate about building sustainable meaningful brands. I have had clients across sectors (fintech, start-ups, FMCG, consumer tech and clean-tech).

Taarini Atal

PR Freelancer, Marketing Consultant, Brand Strategist

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I am a communications professional with 9 years of experience in helping brands build and maintain their voice across various stakeholders including media, investors, government and their target audience. My core strengths include crisis communications, content strategy, creative storytelling and managing diverse teams. I’m a people-oriented collaborator who is passionate about building sustainable meaningful brands. I have had clients across sectors (fintech, start-ups, FMCG, consumer tech and clean-tech).…I am a communications professional with 9 years of experience in helping brands build and maintain their voice across various stakeholders including media, investors, government and their target audience. My core strengths include crisis communications, content strategy, creative storytelling and managing diverse teams. I’m a people-oriented collaborator who is passionate about building sustainable meaningful brands. I have had clients across sectors (fintech, start-ups, FMCG, consumer tech and clean-tech).

Available to hire

I am a communications professional with 9 years of experience in helping brands build and maintain their voice across various stakeholders including media, investors, government and their target audience. My core strengths include crisis communications, content strategy, creative storytelling and managing diverse teams. I’m a people-oriented collaborator who is passionate about building sustainable meaningful brands. I have had clients across sectors (fintech, start-ups, FMCG, consumer tech and clean-tech).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Estonian

Beginner

Work Experience

Head of Public Relations & Communications at Admirals

March 1, 2023 - February 27, 2026

Identified and successfully lobbied for the establishment of a dedicated PR function, setting up governance, building structure and processes. Led ESG communications and stakeholder engagement, integrating sustainability and governance narratives into the company’s global fintech brand strategy. Oversaw external communications, ensuring content alignment across markets and regulatory objectives. Built in-house and agency networks, guiding cross-market messaging and crisis communications; integrated sustainability into brand narratives and governance disclosures across fintech markets in Asia, LATAM, Europe, MENA, Africa and Canada.

Creative Team Lead at Admirals

March 1, 2022 - March 1, 2023

Drove creative strategy for Admirals in close collaboration with marketing channels including acquisition, SEO, email marketing, and website. Aligned creative output with growth and brand objectives. Managed a nine-person design and copywriting team, overseeing workflows and ensuring timely, high-quality delivery of creative assets.

Head of Public Relations at PowerUp Energy Technologies

October 1, 2020 - February 1, 2022

Beyond traditional PR, drove founder and CEO thought leadership, cultivated strong media relations, and managed high-impact networks. Served as a cornerstone for European grant applications through strategic narrative development and writing, guiding PR initiatives to support market expansion across fintech and energy tech sectors.

Associate, Client Experience at Weber Shandwick

March 1, 2017 - May 1, 2019

Worked on integrated marketing tie-ups for clients such as Nestlé (MAGGI), Bosch + Lomb, Pernod Ricard; contributed to client experience and digital campaigns.