Available to hire
I am a results-driven sales and marketing leader with extensive experience in sales, marketing, business development, event management, and project monitoring and evaluation. I excel at turning data into strategy, building omni-channel go-to-market plans, and driving revenue growth through team leadership and cross-functional collaboration.
My career spans roles from corporate director to brand and product campaigns across Ethiopia’s markets, with a strong focus on customer acquisition, market research, and performance measurement. I thrive in dynamic environments that foster innovation, learning, and growth, and I am fluent in Amharic and English.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Amharic
Fluent
English
Fluent
Work Experience
Corporate Sales and Marketing Director at Tamesol Communications and TamCon Software Solutions
June 1, 2023 - PresentLed baseline market research on lottery and gaming behavior across urban/rural Ethiopia and global best practices; designed omni-channel go-to-market strategy; built and integrated the digital platform ethiolottery.et, POS terminals, super apps, QR codes, retailer network, and ATM-terminal integrations; developed B2B and B2C marketing strategies; coordinated distributor and retailer trade marketing; established aggressive customer acquisition activations; conducted collaborative financial analyses of channel economics (cost-per-ticket, channel margins, agent commissions) to reduce distribution costs while increasing agent earnings; designed nationwide prize payout workflows and real-time KPI dashboards per channel/product; calculated gross and net gaming revenues; monitored KPIs (retention, ARPU, CAC, market penetration); represented the company in sales pitches and channel negotiations; planned and executed ATL/BTL and digital marketing activities.
Sales and Marketing Consultant & Executive at Cheers Bottled Water Manufacturer
March 1, 2023 - May 1, 2023Developed and executed strategic marketing and sales plans; conducted market research to identify trends and opportunities; managed branding, positioning, and communications strategies; monitored performance and led the sales and marketing team.
Sales and Marketing Manager at BOREMA Import and Export PLC
July 1, 2019 - April 1, 2023Led the sales team, wholesalers, and retailers across city and regional markets; developed strategic sales initiatives to drive revenue growth; coordinated marketing and branding activities to enhance brand visibility.
Sales and Marketing Manager at Cheers Bottled Water Manufacturer
February 1, 2018 - April 1, 2019Oversaw city and regional sales operations; set sales targets and strategies; managed sales support staff, distributors, and customer relationships; implemented marketing campaigns, trade marketing, branding, and RTM development.
Sales and Distribution Manager at Nayu International Trading PLC (Major Heineken distributor)
September 1, 2017 - January 1, 2018Managed daily sales and distribution operations, including logistics; developed and tracked KPIs; provided training, coaching, and mentoring to the sales team.
Sales Manager at Cheers Bottled Water Manufacturer
May 1, 2016 - September 1, 2017Planned and implemented sales strategies across different regions; managed customer data, sales performance, and inventory; conducted training programs and performance evaluations.
Programs Coordinator at LEFOPS
November 1, 2015 - April 1, 2016Negotiated contracts with international universities for student placement; organized marketing campaigns, including media advertisements; managed travel logistics, event planning, and office administration.
Senior Event Coordinator at PSITS
February 1, 2013 - May 1, 2016Coordinated event bookings, conference system hiring, and logistics; managed invitations, vendor relations, and gala events; oversaw conference material preparation and press releases; provided PR and communications support for events and conferences.
Monitoring and Evaluation Coordinator at Johns Hopkins University - TSEHAI
April 1, 2008 - May 1, 2012Designed and implemented program indicators per international health standards; provided training and support to health providers for standardized M&E practices; managed data collection, report generation, and program evaluations; assisted in facility assessments and MOH/PEPFAR/USAID compliance.
LEFOPS Programs Coordinator at LEFOPS
November 1, 2015 - April 1, 2016Negotiated contracts with international universities for student placements; organized marketing campaigns, media advertisements; managed travel logistics, event planning, and office administration.
PSITS Senior Event Coordinator at PSITS
February 1, 2013 - May 1, 2016Coordinated event bookings, conference system hiring, and logistics; managed invitation dissemination, vendor relations, and gala events; oversaw conference material preparation and press releases; PR and communication support of events and conferences.
Monitoring and Evaluation Coordinator at John Hopkins University - TSEHAI
April 1, 2008 - May 1, 2012Designed and implemented program indicators per international health standards; provided training and support to health providers for standardized M&E practices; managed data collection, report generation, and program evaluations; assisted in facility assessments and compliance with MOH, PEPFAR, and USAID requirements.
Education
Bachelor of Arts in Sociology at University of Gondar
December 1, 2003 - August 1, 2006Bachelor of Arts in Sociology at University of Gondar
December 1, 2003 - August 1, 2006Bachelor of Arts in Sociology at University of Gondar
December 1, 2003 - August 1, 2006Bachelor of Arts in Sociology at University of Gondar
December 1, 2003 - August 1, 2006Bachelor of Arts in Sociology at University of Gondar
December 1, 2003 - August 1, 2006Qualifications
Rotary Youth Leadership Awards
May 12, 2007 - May 27, 2007SPSS Certification
July 14, 2007 - July 14, 2007Project Planning & Management
November 24, 2008 - November 28, 2008Monitoring and Evaluation of ART programs
December 1, 2008 - December 3, 2008Introductory Data Analysis using EPI Info
June 8, 2009 - June 11, 2009Tableau data analysis software
January 11, 2030 - May 20, 2026Monitoring and Evaluation of Health Programs for M&E experts and HIV/AIDS Program managers
September 23, 2010 - September 30, 2010The national HIV/AIDS clinical mentoring
February 28, 2011 - March 3, 2011MS Office and Project
January 11, 2030 - May 20, 2026Tally ERP
January 11, 2030 - May 20, 2026Rotary Youth Leadership Awards
May 12, 2007 - May 27, 2007SPSS
July 14, 2007 - July 14, 2007Project planning & Management
November 24, 2008 - November 28, 2008Monitoring and evaluation of ART programs
December 1, 2008 - December 3, 2008Introductory Data Analysis using EPI Info software
June 8, 2009 - June 11, 2009Tableau data analysis software
January 11, 2030 - May 20, 2026Monitoring and Evaluation of Health Programs for M&E experts and HIV/AIDS Program managers
September 23, 2010 - September 30, 2010The national HIV/AIDS clinical mentoring
February 28, 2011 - March 3, 2011Tally ERP
January 11, 2030 - May 20, 2026Rotary Youth Leadership Awards
May 12, 2007 - May 27, 2007SPSS
July 14, 2007 - May 20, 2026Project planning & Management
November 24, 2008 - November 28, 2008Monitoring and evaluation of ART programs
December 1, 2008 - December 3, 2008Introductory Data Analysis using EPI Info software
June 8, 2009 - June 11, 2009Monitoring and Evaluation of Health Programs for M&E experts and HIV/AIDS Program managers
September 23, 2010 - September 30, 2010The national HIV/AIDS clinical mentoring
February 28, 2011 - March 3, 2011Rotary Youth Leadership Awards
May 12, 2007 - May 27, 2007SPSS Training
July 14, 2007 - May 20, 2026Project Planning & Management
November 24, 2008 - November 28, 2008Monitoring and Evaluation of ART Programs
December 1, 2008 - December 3, 2008Introductory Data Analysis using EPI Info
June 8, 2009 - June 11, 2009Monitoring and Evaluation of Health Programs for M&E Experts and HIV/AIDS Program Managers
September 23, 2010 - September 30, 2010National HIV/AIDS Clinical Mentoring
February 28, 2011 - March 3, 2011Rotary Youth Leadership Awards
May 12, 2007 - May 27, 2007SPSS
July 14, 2007 - July 14, 2007Project planning & Management
November 24, 2008 - November 28, 2008Monitoring and evaluation of ART programs
December 1, 2008 - December 3, 2008Introductory Data Analysis using EPI Info software
June 8, 2009 - June 11, 2009Monitoring and Evaluation of Health Programs for M&E experts and HIV/AIDS Program managers
September 23, 2010 - September 30, 2010The national HIV/AIDS clinical mentoring
February 28, 2011 - March 3, 2011Tableau data analysis software
January 11, 2030 - May 20, 2026MS Office and project
January 11, 2030 - May 20, 2026Active selling training by Heineken
January 11, 2030 - May 20, 2026Industry Experience
Consumer Goods, Manufacturing, Professional Services, Retail, Software & Internet, Telecommunications, Media & Entertainment, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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