Senior Paid Media Manager - Global Performance Marketing & Acquisition Lead at Classmates.com (contract)

Developing paid media strategy and employing cutting-edge best-practices and technologies to maximize ROI on a $700,000 monthly acquisition budget across major paid media channels. Own paid media strategy and execution: scalable growth, bid & budget allocation, A/B testing, audience refinement, attribution & measurement. Data analysis & reporting: build performance dashboards and provide actionable insights on CAC, LTV, ROAS and Downstream Events. Attribution & measurement: reconcile customer value models using multi-touch data from Google Analytics, MMP, Google Tag Manager and first-party CRM data. Server-Side Conversions: Tracking stack including Google Tag Manager and Stape, recovering 18% of conversions previously lost to ad-blockers & iOS/ITP. Salesforce / SQL to automate audience lifecycle targeting, driving measurable gains in LTV across ad platforms. Testing & experimentation: structured A/B and multivariate testing across ad creatives, landing pages, and funnel elements in 10+

Managing Director at Mopelo Media

Built a small team of seven and the global go-to-market strategy, scaling annual revenue from £0 to £1.2M by designing high-volume mobile user acquisition campaigns across Europe and Africa while maintaining strict CAC and Payback period targets. Selected & managed tech and media partners to deliver accelerated gains.