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Hi, I’m Takudzwa Mugandi, a results-driven marketing and digital strategy leader based in Dar es Salaam, Tanzania. I’ve led marketing for top international brands across retail, fashion, and lifestyle segments, including LC Waikiki, DeFacto, Skechers, Flormar, Flo Shoes, PappaRoti, Yemen Mandi, Amal Carpets, and STAR A Design. I excel at building multi-channel campaigns that blend online and offline experiences to boost brand awareness, store traffic, and sales. I’m passionate about turning data into action—from automation and omnichannel strategies to influencer partnerships and brand activations. I enjoy mentoring collaborative cross-functional teams and partnering with agencies to deliver measurable outcomes, always with a customer-first mindset and a focus on maximizing return on investment.…Hi, I’m Takudzwa Mugandi, a results-driven marketing and digital strategy leader based in Dar es Salaam, Tanzania. I’ve led marketing for top international brands across retail, fashion, and lifestyle segments, including LC Waikiki, DeFacto, Skechers, Flormar, Flo Shoes, PappaRoti, Yemen Mandi, Amal Carpets, and STAR A Design. I excel at building multi-channel campaigns that blend online and offline experiences to boost brand awareness, store traffic, and sales. I’m passionate about turning data into action—from automation and omnichannel strategies to influencer partnerships and brand activations. I enjoy mentoring collaborative cross-functional teams and partnering with agencies to deliver measurable outcomes, always with a customer-first mindset and a focus on maximizing return on investment.

Takudzwa Mugandi

PRO

Marketing Strategist, Brand Strategist, Growth Marketer, +7

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Hi, I’m Takudzwa Mugandi, a results-driven marketing and digital strategy leader based in Dar es Salaam, Tanzania. I’ve led marketing for top international brands across retail, fashion, and lifestyle segments, including LC Waikiki, DeFacto, Skechers, Flormar, Flo Shoes, PappaRoti, Yemen Mandi, Amal Carpets, and STAR A Design. I excel at building multi-channel campaigns that blend online and offline experiences to boost brand awareness, store traffic, and sales. I’m passionate about turning data into action—from automation and omnichannel strategies to influencer partnerships and brand activations. I enjoy mentoring collaborative cross-functional teams and partnering with agencies to deliver measurable outcomes, always with a customer-first mindset and a focus on maximizing return on investment.…Hi, I’m Takudzwa Mugandi, a results-driven marketing and digital strategy leader based in Dar es Salaam, Tanzania. I’ve led marketing for top international brands across retail, fashion, and lifestyle segments, including LC Waikiki, DeFacto, Skechers, Flormar, Flo Shoes, PappaRoti, Yemen Mandi, Amal Carpets, and STAR A Design. I excel at building multi-channel campaigns that blend online and offline experiences to boost brand awareness, store traffic, and sales. I’m passionate about turning data into action—from automation and omnichannel strategies to influencer partnerships and brand activations. I enjoy mentoring collaborative cross-functional teams and partnering with agencies to deliver measurable outcomes, always with a customer-first mindset and a focus on maximizing return on investment.

Available to hire

Dar es Salaam, Tanzania

Hi, I’m Takudzwa Mugandi, a results-driven marketing and digital strategy leader based in Dar es Salaam, Tanzania. I’ve led marketing for top international brands across retail, fashion, and lifestyle segments, including LC Waikiki, DeFacto, Skechers, Flormar, Flo Shoes, PappaRoti, Yemen Mandi, Amal Carpets, and STAR A Design. I excel at building multi-channel campaigns that blend online and offline experiences to boost brand awareness, store traffic, and sales.
I’m passionate about turning data into action—from automation and omnichannel strategies to influencer partnerships and brand activations. I enjoy mentoring collaborative cross-functional teams and partnering with agencies to deliver measurable outcomes, always with a customer-first mindset and a focus on maximizing return on investment.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Head of Marketing at Hope Holding

August 8, 2025 - Present

Lead the marketing strategy and execution across Hope Holding's Tanzanian retail and F&B brands, including LC Waikiki, DeFacto, Skechers, Flormar, Flo Shoes, Pappa Roti, Yemen Mandi, Amal Carpets, and STAR A Design. Oversee integrated digital and offline campaigns, media planning (Meta, Google, TikTok, YouTube), influencer partnerships, store openings, brand activations, and seasonal campaigns. Direct content creation and social media storytelling to ensure consistent brand identity; analyze performance and report KPIs and ROI to the board; supervise teams and agencies; manage budgets and vendor contracts; drive omnichannel innovation and customer feedback programs.

Group Digital Marketing Officer at Edgars Stores Ltd

February 1, 2024 - August 8, 2025

Coordinated group digital tasks with the marketing agency; developed digital content plans across Edgars, Jet Zimbabwe, and Club Plus; drafted and reported Monthly Digital Marketing reports to the board. Managed email marketing, SEO, website updates, Google Ads, and Meta Ads across the group.

Sales and Marketing Manager at Victoria Autospares

June 1, 2023 - December 1, 2023

Developed and implemented sales strategies to meet revenue targets and grow market share. Analyzed market trends and customer needs to identify growth opportunities; built and maintained strong customer relationships; planned and executed sales promotions and campaigns to drive traffic and sales; provided weekly updates to the CEO.

Sales and Marketing Officer at Castrol HP Lubes

August 1, 2021 - September 1, 2022

Executed comprehensive marketing strategies to increase sales, protect brand reputation, and drive market growth. Conducted market research, identified opportunities, and developed lead generation strategies to build a robust pipeline. Managed client relationships with regular follow-ups and tracked relevant metrics.

Sales and Digital Marketing Officer at Superlife World

January 1, 2019 - December 1, 2021

Increased online sales revenue by 35% in the first year through a new digital marketing strategy leveraging SEO, PPC, and social media ads. Analyzed e-commerce trends to create a new channel generating incremental revenue, and improved e-commerce email marketing to boost open rates and leads. Managed product performance data and daily social media content updates.