Taline Razik
Hi, I’m Taline Razik. I’m a marketing professional focused on influencer marketing, brand strategy, and digital storytelling across the Middle East.
About
Hi, I’m Taline Razik. I’m a marketing professional focused on influencer marketing, brand strategy, and digital storytelling across the Middle East. I’ve led campaigns for Miral, Oura Ring, Dyson, and Vileda, managing budgets, onboarding creators, and approvals via CreatorIQ, while delivering trend-driven content that achieves measurable reach and engagement. I thrive on turning data into creative concepts and collaborating with cross-functional teams to strengthen brand identity.
I’m passionate about building authentic brands, optimizing content for SEO and social channels, and helping clients grow through thoughtful strategy, measurable results, and creative storytelling.
- 9 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Other
Work experience· 5 roles
Developed a rebranding content plan, optimized WordPress articles with SEO, and produced 4 thought leadership pieces, while creating 10+ social media post ideas and branded captions, localizing key materials, and aligning campaigns with brand identity to strengthen market positioning and engagement
Collaborated with clients to develop tailored marketing strategies, leveraged data analysis and market research to understand consumer behavior and identify target audiences; Managed and optimized 5 influencer marketing campaigns, identifying 30+ influencers per campaign, negotiating partnerships and ensuring compliance with legal standards, resulting in an average audience reach of 1.2 million per campaign and heightened brand visibility, also increased customer progression through the sales funnel
Managing influencer campaigns for Miral, Oura Ring, Dyson, and Vileda; overseeing budgeting, influencer onboarding, outreach, and approvals via CreatorIQ; developing strategy and 5+ social concepts; coordinating multiple campaigns simultaneously; achieved 1M+ total views through trend-driven, brand-aligned content
Education
Certifications and awards
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