Hi, I’m Taline Razik. I’m a marketing professional focused on influencer marketing, brand strategy, and digital storytelling across the Middle East. I’ve led campaigns for Miral, Oura Ring, Dyson, and Vileda, managing budgets, onboarding creators, and approvals via CreatorIQ, while delivering trend-driven content that achieves measurable reach and engagement. I thrive on turning data into creative concepts and collaborating with cross-functional teams to strengthen brand identity. I’m passionate about building authentic brands, optimizing content for SEO and social channels, and helping clients grow through thoughtful strategy, measurable results, and creative storytelling.

Hi, I’m Taline Razik. I’m a marketing professional focused on influencer marketing, brand strategy, and digital storytelling across the Middle East. I’ve led campaigns for Miral, Oura Ring, Dyson, and Vileda, managing budgets, onboarding creators, and approvals via CreatorIQ, while delivering trend-driven content that achieves measurable reach and engagement. I thrive on turning data into creative concepts and collaborating with cross-functional teams to strengthen brand identity. I’m passionate about building authentic brands, optimizing content for SEO and social channels, and helping clients grow through thoughtful strategy, measurable results, and creative storytelling.

Available to hire

Hi, I’m Taline Razik. I’m a marketing professional focused on influencer marketing, brand strategy, and digital storytelling across the Middle East. I’ve led campaigns for Miral, Oura Ring, Dyson, and Vileda, managing budgets, onboarding creators, and approvals via CreatorIQ, while delivering trend-driven content that achieves measurable reach and engagement. I thrive on turning data into creative concepts and collaborating with cross-functional teams to strengthen brand identity.

I’m passionate about building authentic brands, optimizing content for SEO and social channels, and helping clients grow through thoughtful strategy, measurable results, and creative storytelling.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Operations Executive – Influencer Marketing at Middle East Communications Network (MCN)
July 1, 2023 - Present
Managing influencer campaigns for Miral, Oura Ring, Dyson, and Vileda; overseeing budgeting, influencer onboarding, outreach, and approvals via CreatorIQ; developing strategy and 5+ social concepts; coordinating multiple campaigns simultaneously; achieved 1M+ total views through trend-driven, brand-aligned content
Marketing Executive at New Metrics
December 1, 2024 - Present
Developed a rebranding content plan, optimized WordPress articles with SEO, and produced 4 thought leadership pieces, while creating 10+ social media post ideas and branded captions, localizing key materials, and aligning campaigns with brand identity to strengthen market positioning and engagement
Public Relations & Junior Marketing Executive at WOM & Influencerz Social Media Agency
January 1, 2024 - September 1, 2024
Collaborated with clients to develop tailored marketing strategies, leveraged data analysis and market research to understand consumer behavior and identify target audiences; Managed and optimized 5 influencer marketing campaigns, identifying 30+ influencers per campaign, negotiating partnerships and ensuring compliance with legal standards, resulting in an average audience reach of 1.2 million per campaign and heightened brand visibility, also increased customer progression through the sales funnel
Marketing & PR Consultant at PEAK Wellness Studio
June 1, 2017 - January 1, 2022
Led the influencer marketing strategy for studio launch, identifying and shortlisting 10+ content creators based on audience relevance, tone, and location; managed outreach, relationships, and activations; scouted 10+ Pilates instructors, ideated organic social content, and secured sponsor collaborations to enhance brand presence and event experience
Marketing & Brand Strategy Consultant at WIRE Boutique
September 1, 2021 - May 1, 2023
Led the digital launch of an early-stage fashion brand, building brand identity, tone of voice, and social media strategy; drove 10,000+ organic views in 5 days, achieved 1.5% conversion with 150 followers in 3 weeks, and executed full-funnel marketing from influencer outreach and pricing strategy to community seeding, audience definition, and retail partner pitching

Education

BA in Psychology at American University of Beirut
August 1, 2019 - June 1, 2023
Marketing Management Certificate at American University of Beirut
August 1, 2019 - June 1, 2023
Luxury Brand Management Diploma at Lebanese American University
September 1, 2024 - June 1, 2025

Qualifications

Inside LVMH | Management of Fashion and Luxury Companies | Strategic Planning and Execution
January 11, 2030 - January 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Other