Tamarrah Morgan

Tracked web analytics data to measure KPI success and produced reports with recommendations for marketing strategy. Managed Google Ads campaigns through performance reviews, optimization, and placement exclusion processes. Developed website layout templates across 13 pages to unify digital presence. Completed full-scale redesigns of MS/MBA program brochure and four program newsletters.

Led a team developing high-quality product designs. Synthesized information into digital and print PDF reports for clients. Completed over four rounds of user research including surveys and interviews. Synthesized over 40 data points and applied Agile design principles with data-driven insights to provide evidence-based suggestions to drive ROI. Conducted two accessibility audits focusing on W3C standards for color contrast, screen reader capabilities, and alt text.

Collaborated with university faculty to develop, design, and implement innovative digital course presence. Recreated print and digital documents to improve interface accessibility and aesthetic quality. Designed and developed 58 video animations for educational modules on an autonomous basis. Fully redesigned external and internal intranet experiences to improve accessibility, user experience, and contemporary relevance.