Available to hire
I’m Tamarrah, a marketing strategy and technical writing consultant with a strong background in web analytics, Google Ads performance work, and accessible, user-centered design. I’ve led KPI tracking, created actionable marketing reports, and managed ad campaigns through iterative performance reviews, optimization, and placement exclusion strategies to improve ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Advanced
Work Experience
Marketing Strategy Consultant at Broad MBA
May 1, 2025 - April 1, 2026Tracked web analytics data to measure KPI success and produced reports with recommendations for marketing strategy. Managed Google Ads campaigns through performance reviews, optimization, and placement exclusion processes. Developed website layout templates across 13 pages to unify digital presence. Completed full-scale redesigns of MS/MBA program brochure and four program newsletters.
Web App Project Manager at The Cube at MSU
September 1, 2023 - February 1, 2024Led a team developing high-quality product designs. Synthesized information into digital and print PDF reports for clients. Completed over four rounds of user research including surveys and interviews. Synthesized over 40 data points and applied Agile design principles with data-driven insights to provide evidence-based suggestions to drive ROI. Conducted two accessibility audits focusing on W3C standards for color contrast, screen reader capabilities, and alt text.
Academic Technology Design Assistant at Broad College
October 1, 2022 - June 1, 2025Collaborated with university faculty to develop, design, and implement innovative digital course presence. Recreated print and digital documents to improve interface accessibility and aesthetic quality. Designed and developed 58 video animations for educational modules on an autonomous basis. Fully redesigned external and internal intranet experiences to improve accessibility, user experience, and contemporary relevance.
Accessibility Assistant Intern at DisArt
April 1, 2022 - May 1, 2023Contributed to investigative studies with users to provide accessibility recommendations for physical and digital initiatives. Wrote and recorded audio descriptions for two short films using Adobe Premiere Pro for a public art exhibition. Created image descriptions for 500+ artworks using an iterative process to ensure creative access to artwork. Developed informational guides on workflow processes to support future intern training.
Event Planning Intern at Trauma Burn Center, University of Michigan Hospital
April 1, 2019 - August 1, 2019Collaborated with cross-functional teams to plan and execute three annual events with over 100 attendees. Managed event logistics including venue coordination, vendor communication, catering, transportation, and setup. Assisted in creating and distributing promotional materials across email and social media channels.
Education
Honors College Graduate Initiatives and Academic Innovation at Broad MBA — Marketing Strategy Consultant at Michigan State University
January 11, 2030 - September 22, 2026 at Broad MBA
January 11, 2030 - September 22, 2026Qualifications
AI-Powered Performance Ads Certification
July 1, 2025 - September 22, 2026Google Ads Creative Certification
June 1, 2025 - September 22, 2026Multimedia, Animations, and Motion Accessibility Certification
October 1, 2024 - September 22, 2026Industry Experience
Education, Healthcare, Professional Services, Media & Entertainment, Software & Internet, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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