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I build brand experiences that move people — from 5,000-person outdoor events to digital campaigns that convert. With 6+ years spanning experiential marketing, front-of-house operations, and content strategy across brands like Razer, Resorts World Sentosa, and Kiztopia, I specialise in making campaigns feel seamless whether on-ground or online…

Tan Fang Qi

Performance Marketer, Marketer, Growth Marketer, +3

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I build brand experiences that move people — from 5,000-person outdoor events to digital campaigns that convert. With 6+ years spanning experiential marketing, front-of-house operations, and content strategy across brands like Razer, Resorts World Sentosa, and Kiztopia, I specialise in making campaigns feel seamless whether on-ground or online…

Available to hire

I build brand experiences that move people — from 5,000-person outdoor events to digital campaigns that convert. With 6+ years spanning experiential marketing, front-of-house operations, and content strategy across brands like Razer, Resorts World Sentosa, and Kiztopia, I specialise in making campaigns feel seamless whether on-ground or online

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Executive at Kiztopia Pte Ltd

August 1, 2024 - Present

End-to-end Meta lead generation campaigns targeting membership sign-ups; optimized CPL and conversion rate through audience segmentation and iterative creative testing. Scaled multi-platform audience by 15% (including a 261% TikTok growth) with a creative-led paid media strategy across video and static formats, achieving consistent CTAs and strong ROAS. Drove 30% of footfall for key events through full-funnel campaigns; improved marketing ROI by 5% via A/B testing; collaborated with creative teams on messaging and CTA optimization; managed brand partnerships with Sentosa and McDonald’s; identified emerging social trends to drive platform-native engagement.

Marketing Executive at Hustle & Bustle (H&B) Pte Ltd

January 1, 2023 - April 1, 2024

Led global social media strategy with 45% follower growth in a year; adapted global campaigns for local markets to achieve a 30% increase in reach; secured a $40,000 brand partnership with Castlery for Van Gogh: The Immersive Experience; managed campaigns across Maybank, Resorts World Sentosa, Sentosa, and Castlery with synergy across paid and owned channels.

Project Executive at Boom Digital Media Pte Ltd

May 1, 2022 - December 1, 2022

Led end-to-end TikTok creator campaigns, developing influencer strategies and managing a network of 300+ creators to drive scalable engagement across brands and markets; managed campaign timelines, stakeholder alignment, and content delivery; executed media events including Nando’s VUSA Challenge and Nando’s #VUSAXXHotChallenge.

RazerStore Global Marketing Intern at Razer Inc

September 1, 2019 - March 1, 2020

Supported global launch of RazerStore London and major seasonal campaigns (11.11, Black Friday); conducted social media analysis and produced insights across RazerStores to inform decision-makers on store performance and audience engagement.