Tan Fang Qi

End-to-end Meta lead generation campaigns targeting membership sign-ups; optimized CPL and conversion rate through audience segmentation and iterative creative testing. Scaled multi-platform audience by 15% (including a 261% TikTok growth) with a creative-led paid media strategy across video and static formats, achieving consistent CTAs and strong ROAS. Drove 30% of footfall for key events through full-funnel campaigns; improved marketing ROI by 5% via A/B testing; collaborated with creative teams on messaging and CTA optimization; managed brand partnerships with Sentosa and McDonald’s; identified emerging social trends to drive platform-native engagement.

Led global social media strategy with 45% follower growth in a year; adapted global campaigns for local markets to achieve a 30% increase in reach; secured a $40,000 brand partnership with Castlery for Van Gogh: The Immersive Experience; managed campaigns across Maybank, Resorts World Sentosa, Sentosa, and Castlery with synergy across paid and owned channels.

Led end-to-end TikTok creator campaigns, developing influencer strategies and managing a network of 300+ creators to drive scalable engagement across brands and markets; managed campaign timelines, stakeholder alignment, and content delivery; executed media events including Nando’s VUSA Challenge and Nando’s #VUSAXXHotChallenge.