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I'm a creative director, strategist, and textile designer with over 11 years of experience building commercially successful home and lifestyle collections for major retailers . I work with brands on creative strategy, trend development, assortment planning, product design, and hands-on textile and surface design. I bridge the gap between brand vision and executable design—translating trend intelligence and market opportunities into cohesive product assortments that perform. I'm equally energized developing seasonal roadmaps and competitive analyses as I am engineering textile repeats or refining a color palette. I've led design teams of 10+, collaborated directly with brand founders like Ree Drummond to expand into new categories, and worked hands-on with mills and factories to bring designs to life. Whether developing brand strategy or creating original surface patterns, I'm focused on visual cohesion, material storytelling, and designs that resonate with customers.…I'm a creative director, strategist, and textile designer with over 11 years of experience building commercially successful home and lifestyle collections for major retailers . I work with brands on creative strategy, trend development, assortment planning, product design, and hands-on textile and surface design. I bridge the gap between brand vision and executable design—translating trend intelligence and market opportunities into cohesive product assortments that perform. I'm equally energized developing seasonal roadmaps and competitive analyses as I am engineering textile repeats or refining a color palette. I've led design teams of 10+, collaborated directly with brand founders like Ree Drummond to expand into new categories, and worked hands-on with mills and factories to bring designs to life. Whether developing brand strategy or creating original surface patterns, I'm focused on visual cohesion, material storytelling, and designs that resonate with customers.

Tania Talbot

Creative Director, Illustrator, Brand Strategist, +2

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I'm a creative director, strategist, and textile designer with over 11 years of experience building commercially successful home and lifestyle collections for major retailers . I work with brands on creative strategy, trend development, assortment planning, product design, and hands-on textile and surface design. I bridge the gap between brand vision and executable design—translating trend intelligence and market opportunities into cohesive product assortments that perform. I'm equally energized developing seasonal roadmaps and competitive analyses as I am engineering textile repeats or refining a color palette. I've led design teams of 10+, collaborated directly with brand founders like Ree Drummond to expand into new categories, and worked hands-on with mills and factories to bring designs to life. Whether developing brand strategy or creating original surface patterns, I'm focused on visual cohesion, material storytelling, and designs that resonate with customers.…I'm a creative director, strategist, and textile designer with over 11 years of experience building commercially successful home and lifestyle collections for major retailers . I work with brands on creative strategy, trend development, assortment planning, product design, and hands-on textile and surface design. I bridge the gap between brand vision and executable design—translating trend intelligence and market opportunities into cohesive product assortments that perform. I'm equally energized developing seasonal roadmaps and competitive analyses as I am engineering textile repeats or refining a color palette. I've led design teams of 10+, collaborated directly with brand founders like Ree Drummond to expand into new categories, and worked hands-on with mills and factories to bring designs to life. Whether developing brand strategy or creating original surface patterns, I'm focused on visual cohesion, material storytelling, and designs that resonate with customers.

Available to hire

I’m a creative director, strategist, and textile designer with over 11 years of experience building commercially successful home and lifestyle collections for major retailers .
I work with brands on creative strategy, trend development, assortment planning, product design, and hands-on textile and surface design.

I bridge the gap between brand vision and executable design—translating trend intelligence and market opportunities into cohesive product assortments that perform.

I’m equally energized developing seasonal roadmaps and competitive analyses as I am engineering textile repeats or refining a color palette.

I’ve led design teams of 10+, collaborated directly with brand founders like Ree Drummond to expand into new categories, and worked hands-on with mills and factories to bring designs to life. Whether developing brand strategy or creating original surface patterns, I’m focused on visual cohesion, material storytelling, and designs that resonate with customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Freehand Digital Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Pen and Ink Illustration

Expert

Editorial Illustration

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Greek, Modern

Intermediate

Work Experience

Design Director- Better Homes and Gardens at Walmart at Earthbound Brands

January 2, 2023 - June 1, 2023

Led design strategy across Hardlines and Hard Home categories for Better Homes & Gardens and The Pioneer Woman at Walmart, supporting brands generating $6B+ in annual revenue. Oversaw art direction and product development across large-scale assortments while ensuring alignment with brand vision, customer insights, and business objectives. Directed and managed a team of 12 designers, overseeing workflow prioritization, resource allocation, and creative quality across hundreds of SKUs annually. Built a high-performing, collaborative design organization through strong mentorship and clear creative leadership. Guided end-to-end design execution from research and concept development through final production and market launch. Partnered closely with merchandising, product development, sourcing, marketing, and Walmart leadership to identify and execute assortment opportunities, contributing to 65–210% category-level sales growth. Applied deep consumer insight—leveraging both qualitative and quantitative research—to anticipate emerging trends and inform assortment and design strategy. Drove category performance through improved assortment clarity, strategic SKU optimization, and elevated design storytelling. Served as senior creative reviewer for all design output prior to launch, maintaining high standards of execution, quality, and brand consistency across multiple categories and suppliers.

Design Director, The Pioneer Woman at Walmart at Earthbound Brands

November 1, 2021 - January 1, 2023

Served as Creative Lead for The Pioneer Woman brand at Walmart, partnering directly with Ree Drummond and Walmart leadership to expand the brand across 7+ new home categories and scale its presence across both retail and e-commerce. Owned end-to-end creative direction for print and pattern, kitchenware, hardlines, furniture, and home décor collections, representing approximately 80% of total brand revenue. Led seasonal design strategy, visual storytelling, and category narratives to ensure cohesive, on-brand execution across large, multi-category assortments. Played a key role in driving strong category performance, including $22M annually in heated appliances, $77M in hard tabletop (dinnerware, drinkware, and flatware), and $84M in gadgets and cutlery, with 85–92% store penetration across Walmart locations. Led and mentored a team of 10 designers, overseeing hiring, onboarding, performance development, and career growth while building a collaborative, high-performing creative culture. Developed seasonal creative strategies, mood boards, color palettes, and content guidelines to support consistent, scalable rollouts. Helped lead a cross-functional 3D visualization task force to enhance product development, prototyping, and speed-to-market.

Senior Textile Designer The Pioneer Woman at Earthbound Brands

November 1, 2017 - November 1, 2021

Designed and developed original artwork and pattern systems across a wide range of soft and hard home categories, collaborating directly with Ree Drummond to create seasonally relevant prints, color stories, and pattern directions aligned with the brand vision. Led print and pattern execution for bedding, bath, rugs, upholstery, decorative pillows, fabric, notions, and other soft goods, applying deep expertise in scale, repeat engineering, color harmony, and textile construction. Partnered closely with product design, merchandising, and marketing teams to ensure cohesive integration of print and pattern across categories. Worked directly with vendors and factories to develop samples, review strike-offs, approve color submissions, and ensure accurate translation from concept through production. Created detailed tech packs and production-ready artwork to support global manufacturing. Maintained strong cross-functional communication throughout the development process to meet quality, cost, and timeline requirements. Provided mentorship and creative guidance to junior designers, offering feedback and support across concept development, execution, and production while upholding brand standards, market trends, and business objectives.

Senior Textile Designer- Xhilaration at InMocean

March 1, 2017 - November 1, 2017

Senior Print and Pattern Designer for the juniors Xhiliration Swim line at Target. Designing original prints both digitally and by hand based off of current trend research as well as working with purchased artwork. Working closely with swimwear designers to create artwork which can be executed for specific garments. Communicate with factories on all aspects of strike off production.

Textile Designer Better Homes and Gardens at Earthbound Brands

March 1, 2013 - March 1, 2017

Designed technically advanced repeats, colorways, and pattern systems using NedGraphics, Adobe Illustrator, and Photoshop for Better Homes & Gardens collections at Walmart, supporting a broad range of soft and hard home categories. Designed across categories including bedding, bath, decorative pillows, kitchen textiles, shower curtains, outdoor, thows, kids bedding, tabletop, candles, home decor and home accessories. Developed textile and surface designs with strong attention to repeat engineering, color accuracy, material application, and production constraints, ensuring high-quality translation from concept to manufacturing. Created detailed technical packages, artwork specifications, and production-ready files for factory use. Partnered closely with vendors and internal production teams to support sample development and resolve technical challenges. Collaborated with Soft Home and Hard Home design teams and product development partners in Bentonville to create cohesive, cross-category assortments aligned with seasonal trend direction and brand standards. Conducted market and trend research to inform concept development, assortment strategy, and in-store merchandising. Contributed to seasonal trend documents and attended key industry trade shows including NY Now, Surtex, and Printsource. Supported master palette management and custom color development in partnership with Color Solutions International, ensuring consistent color execution across categories and suppliers.

Freelance Textile Designer at Urban Outfitters

October 1, 2012 - April 1, 2013

Created original digital and hand-drawn prints for women’s knit categories, including placement, intarsia, and embroidery. Developed repeats, color separations, and mill-ready artwork files. Provided detailed supplier communication and feedback throughout development.