Available to hire
Hi, I’m Tanishka Sandhu, a performance marketer specializing in paid media, social content, and analytics. I optimize Google Ads campaigns, conduct GA4-driven analysis, and use A/B testing to boost engagement, CTR, and quality scores across multiple accounts.
Currently pursuing a Postgraduate Certificate at Trent University, I have hands-on experience delivering multi-channel campaigns, content calendars, and performance reports for clients in Toronto and Delhi. I am open to relocation and excited to bring data-driven creativity to a dynamic marketing team.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Marketing Coordinator at Sultani Marketing
March 1, 2025 - November 1, 2025Led social media content planning and execution for Instagram and TikTok, increasing engagement by 20% through trend-aligned content, refined captions, and optimized posting schedules. Planned and published 5–7 posts per week per account using structured content calendars. Produced 12–15 short-form videos monthly (Reels/TikTok) with Canva and CapCut to support promotions and brand storytelling. Managed daily comments and DMs to maintain an on-brand, responsive community, and tracked weekly metrics (reach, engagement, saves) to inform future content.
Marketing Intern at Sultani Marketing
August 1, 2024 - February 1, 2025Supported content that drove 30% audience growth by assisting with SEO-informed captions, blogs, and posting strategies. Executed multi-platform publishing for 6 months across Instagram, TikTok, Pinterest, and Meta Suite with zero missed deadlines. Built 8+ performance reports in Excel and PowerPoint to track engagement trends and campaign results.
Marketing Coordinator at Sultani Marketing (Digital Marketing Agency)
March 1, 2025 - PresentOptimized paid search campaigns across Google Ads for 5 accounts, managing budgets and pacing across 3 platforms; increased engagement by 20% through GA4-driven performance analysis and A/B testing on ad copy and landing pages; conducted keyword research using SEMrush and Google Keyword Planner, refining targeting and ad copy to improve ad relevance and CTR by 15%; managed content calendars and published 5–7 posts weekly per account, producing 12–15 Reels/TikToks monthly via Canva and CapCut; delivered weekly performance reports to 3 client accounts, identifying optimization opportunities that improved average Quality Score from 5 to 7 within 3 months.
Education
Postgraduate Certificate in Marketing, Human Resource & Entrepreneurship at Trent University, Canada
September 1, 2023 - June 1, 2025Bachelor of Arts in Political Science at University of Delhi, New Delhi
September 1, 2019 - June 1, 2022Postgraduate Certificate at Trent University
September 1, 2023 - June 1, 2025Bachelor of Arts in Political Science at University of Delhi, New Delhi
September 1, 2019 - June 1, 2022Postgraduate Certificate in Marketing, Human Resource & Entrepreneurship at Trent University
September 1, 2023 - June 30, 2025Bachelor of Arts at University of Delhi
September 1, 2019 - June 30, 2022Postgraduate Certificate in Marketing, Human Resource & Entrepreneurship at Trent University, Canada
September 1, 2023 - June 1, 2025Certificate in Foreign Language at University of Delhi
September 1, 2022 - June 1, 2023Bachelor of Arts in Political Science at University of Delhi
September 1, 2019 - June 1, 2022Qualifications
SEO by SEMrush
January 11, 2030 - January 6, 2026Digital Marketing and E-commerce
January 11, 2030 - January 6, 2026Google Data Analytics
January 11, 2030 - January 6, 2026Google Project Management
January 11, 2030 - January 6, 2026Google Ads
January 11, 2030 - January 6, 2026User Experience (UX) Design
January 11, 2030 - January 6, 2026SEO by SEMrush
January 11, 2030 - January 24, 2026Digital Marketing and E-commerce
January 11, 2030 - January 24, 2026Google Data Analytics
January 11, 2030 - January 24, 2026Google Project Management
January 11, 2030 - January 24, 2026Google Ads
January 11, 2030 - January 24, 2026User Experience (UX) Design
January 11, 2030 - January 24, 2026SEO by SEMrush
January 11, 2030 - January 24, 2026Digital Marketing and E-commerce
January 11, 2030 - January 24, 2026Google Data Analytics
January 11, 2030 - January 24, 2026Google Project Management
January 11, 2030 - January 24, 2026Google Ads
January 11, 2030 - January 24, 2026User Experience (UX) Design
January 11, 2030 - January 24, 2026Google Ads
January 11, 2030 - April 7, 2026Google Data Analytics
January 11, 2030 - April 7, 2026Google Project Management
January 11, 2030 - April 7, 2026Google Digital Marketing & E-commerce
January 11, 2030 - April 7, 2026SEMrush SEO
January 11, 2030 - April 7, 2026Google UX Design
January 11, 2030 - April 7, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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