Tanith McGrath

Hi, I’m Tanith. I’m a Marketing Director and Creative Strategist with 7+ years of experience helping beauty, fashion, wellness and lifestyle brands grow through a mix of performance marketing, creative strategy and customer experience optimisation. I’ve worked both in-house and agency-side, leading everything from paid media and acquisition strategy to creative direction, brand campaigns and team management. My background includes brands such as KILLSTAR, Tropic Skincare and MGC Derma, where I’ve helped drive growth through a combination of data-led decision making and strong creative thinking.

I thrive when solving growth challenges and finding opportunities that may have been overlooked. Whether you need help scaling paid media, developing a creative strategy, planning a product launch or building a marketing roadmap, I bring a commercially focused approach with a hands-on attitude. I’m equally comfortable getting into the data, briefing creative teams or working directly with founders to turn ambitious goals into actionable plans.