Available to hire
Hi, I’m Tan Kangpanichkul, a UX Designer based in Bangkok, Thailand. I hold an MSc in Human-Computer Interaction and specialise in end-to-end product design, combining user research, interaction design, and design systems thinking. I’m open to relocation and thrive in collaborative, cross-functional environments where complex problems become simple, measurable digital experiences.
I translate user needs and business goals into intuitive designs that drive measurable impact. I enjoy mentoring teams, designing systems that scale, and continuously improving through iterative testing and validation.
Experience Level
Work Experience
UX Designer at The Chronicle Sunshine Fund (UK)
February 1, 2025 - January 1, 2026Led end-to-end research blending qualitative interviews and quantitative surveys to identify operational inefficiencies, guiding a strategic pivot from a website refresh to an accessible service transformation. Translated complex business requirements into clear user flows, wireframes, and high-fidelity UI designs with strong typography, visual hierarchy, and accessibility. Mapped existing manual processes to digital routes, improved information architecture, and refined interaction patterns. Created UI specifications and design documentation to ensure consistent implementation across development teams. Achieved 56% faster task completion through iterative usability testing and design refinements.
UX Designer at Stay Plus Hotel (Thailand/Remote from UK)
July 1, 2024 - December 1, 2024Conducted bilingual research (interviews, surveys, analytics) collecting qualitative and quantitative feedback from diverse segments (Chinese travelers, staff). Designed end-to-end experiences across physical-digital touchpoints spanning three journey phases. Created service blueprints, journey maps, wireframes, and interaction flows. Synthesised research findings into detailed personas and journey maps, delivering culturally-relevant insights extending the customer experience across the full lifecycle. Developed high-fidelity prototypes with strong information architecture and interaction patterns, ensuring intuitive navigation through complex information and workflows. Validated designs through usability testing achieving a 90% task completion rate.
UX Designer at New Press and Packaging (Thailand)
August 1, 2021 - August 1, 2022Led B2B digital transformation through competitor analysis and user interviews; developed team personas via thematic analysis informing solution-based information architecture.
Project Manager at New Press and Packaging (Thailand)
January 1, 2017 - August 1, 2022Managed multiple concurrent client projects, coordinating cross-functional teams, building stakeholder relationships, translating requirements in a fast-paced environment.
Education
MSc in Human-Computer Interaction (Distinction) at Newcastle University
September 1, 2022 - December 1, 2023BArch (Second Class Honours) at Chulalongkorn University
May 1, 2008 - January 1, 2013Qualifications
Work Experience Placement, Opencast
October 1, 2024 - March 29, 2026Agile Project: Product Touchpoint Analysis
June 1, 2024 - March 29, 2026Google Analytics
May 1, 2024 - March 29, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
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