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I am an accomplished marketing executive with a track record of driving brand growth, digital transformation, and measurable results. I have led strategy and creative execution for B2B, B2C, and B2B2C organizations, building scalable frameworks that connect brand identity to performance outcomes through trusted, empowered teams.\n\nI thrive at the intersection of strategic vision and hands-on execution, translating complex technology and institutional priorities into clear market narratives. My leadership spans brand positioning, demand generation, and marketing operations, with a proven ability to accelerate speed-to-market while maintaining brand coherence.…I am an accomplished marketing executive with a track record of driving brand growth, digital transformation, and measurable results. I have led strategy and creative execution for B2B, B2C, and B2B2C organizations, building scalable frameworks that connect brand identity to performance outcomes through trusted, empowered teams.\n\nI thrive at the intersection of strategic vision and hands-on execution, translating complex technology and institutional priorities into clear market narratives. My leadership spans brand positioning, demand generation, and marketing operations, with a proven ability to accelerate speed-to-market while maintaining brand coherence.

Tanya Pankratz

Brand Designer, Brand Strategist, Marketing Strategist, +2

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I am an accomplished marketing executive with a track record of driving brand growth, digital transformation, and measurable results. I have led strategy and creative execution for B2B, B2C, and B2B2C organizations, building scalable frameworks that connect brand identity to performance outcomes through trusted, empowered teams.\n\nI thrive at the intersection of strategic vision and hands-on execution, translating complex technology and institutional priorities into clear market narratives. My leadership spans brand positioning, demand generation, and marketing operations, with a proven ability to accelerate speed-to-market while maintaining brand coherence.…I am an accomplished marketing executive with a track record of driving brand growth, digital transformation, and measurable results. I have led strategy and creative execution for B2B, B2C, and B2B2C organizations, building scalable frameworks that connect brand identity to performance outcomes through trusted, empowered teams.\n\nI thrive at the intersection of strategic vision and hands-on execution, translating complex technology and institutional priorities into clear market narratives. My leadership spans brand positioning, demand generation, and marketing operations, with a proven ability to accelerate speed-to-market while maintaining brand coherence.

Available to hire

I am an accomplished marketing executive with a track record of driving brand growth, digital transformation, and measurable results. I have led strategy and creative execution for B2B, B2C, and B2B2C organizations, building scalable frameworks that connect brand identity to performance outcomes through trusted, empowered teams.\n\nI thrive at the intersection of strategic vision and hands-on execution, translating complex technology and institutional priorities into clear market narratives. My leadership spans brand positioning, demand generation, and marketing operations, with a proven ability to accelerate speed-to-market while maintaining brand coherence.

Skills

Experience Level

Brand Identity

Expert

Copywriting

Expert

Branding

Expert

Work Experience

Strategic Marketing Advisor at Arcqubit

September 1, 2025 - Present

Lead go-to-market strategy, positioning, and messaging for an early-stage SAAS hybrid compute platform at the intersection of cloud, AI, and quantum computing. Partner with founders to translate complex capabilities into clear, defensible market narratives for enterprise, partners, and investors. Establish foundational marketing operations, budgeting, team structure, and launch prioritization. Defined core positioning and differentiation, aligning product capabilities to real-world enterprise use cases. Supported investor targeting by shaping investment narratives and refining pitch materials.

Associate Vice President of Marketing at Collegis

May 1, 2018 - March 31, 2025

Aligned marketing strategies with client growth goals, managed a $3M departmental budget, oversaw margin and revenue performance, and expanded service offerings to drive client acquisition, retention, and satisfaction. Collaborated with cross-functional leaders, executive stakeholders, and external partners to translate institutional priorities into cohesive brand narratives and modular messaging frameworks.

Marketing Creative Director at Cambria

April 1, 2013 - May 1, 2018

Led brand strategy development, creative operations, and integrated campaigns across Cambria and affiliated brands. Managed cross-functional creative, project management, and production teams, steering multi-channel marketing initiatives to strengthen brand presence, drive customer engagement, and support business growth across B2C, B2B, and B2B2C audiences. Collaborated with executive stakeholders, product teams, and external partners to align creative strategy with broader business objectives.

Graphic Designer at PureRED Integrated Marketing (now Inspired Thinking Group (ITG))

January 1, 2005 - January 1, 2013

Graphic designer contributing to integrated marketing initiatives across a range of client programs, helping deliver cohesive visuals and messaging.