Tanya Sakharova

Led brand marketing initiatives and communications across all key channels. Planned and executed campaigns for product feature launches and updates, platform events, creator/community/education initiatives, PR and partnerships communications and commercial promotions. Defined and led user- and creator-facing marketing and communications strategy across channels; planned integrated campaigns for product features and platform updates; built a brand playbook and ensured clear positioning and consistent messaging. Partnered with product, analytics and growth teams to identify user and community behavior trends and translate insights into compelling campaigns and narrative. Drove merch concepts, on-site execution, and partnerships for offline events.

Strategic marketing lead for Drive’s global educational initiatives. Owned product launches, 360° campaign planning, and full-scale communications across Begin It and Vision U academies. Built from scratch the concept, structure, regional relevance, partner models, naming, user journeys, and channel architecture to position Drive Academy as a scalable, global education project. Developed go-to-market and growth strategy; led cross-functional squads (360° media plan across paid, owned, earned) and content/UX/PR workflows. Launched Begin It in Kazakhstan & Kyrgyzstan and Vision U Foundation Year, with ambassador-led storytelling and multi-channel campaigns (TikTok, Instagram, LinkedIn, press, events) attracting over 1,200 applications in the first month in Kazakhstan.

Led global marketing and communications strategy for a wellness and nutrition company operating in 30+ markets. Supported brand transformation and product development while establishing the marketing structure, team, and launch approach. Defined and implemented global marketing strategy across product launches, e-commerce growth, influencer programs, and partner communications; planned full-funnel campaigns and scaled UG C engagement.