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I am a strategic marketing and communications leader with 10+ years of experience accelerating growth, elevating brand presence, and driving measurable business outcomes. I excel at go-to-market strategies and integrated communications across all touchpoints, delivering clear positioning and compelling storytelling. Curious and insight-driven, I identify growth opportunities others miss and turn them into actionable strategies and results.…I am a strategic marketing and communications leader with 10+ years of experience accelerating growth, elevating brand presence, and driving measurable business outcomes. I excel at go-to-market strategies and integrated communications across all touchpoints, delivering clear positioning and compelling storytelling. Curious and insight-driven, I identify growth opportunities others miss and turn them into actionable strategies and results.

Tanya Sakharova

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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I am a strategic marketing and communications leader with 10+ years of experience accelerating growth, elevating brand presence, and driving measurable business outcomes. I excel at go-to-market strategies and integrated communications across all touchpoints, delivering clear positioning and compelling storytelling. Curious and insight-driven, I identify growth opportunities others miss and turn them into actionable strategies and results.…I am a strategic marketing and communications leader with 10+ years of experience accelerating growth, elevating brand presence, and driving measurable business outcomes. I excel at go-to-market strategies and integrated communications across all touchpoints, delivering clear positioning and compelling storytelling. Curious and insight-driven, I identify growth opportunities others miss and turn them into actionable strategies and results.

Available to hire

I am a strategic marketing and communications leader with 10+ years of experience accelerating growth, elevating brand presence, and driving measurable business outcomes. I excel at go-to-market strategies and integrated communications across all touchpoints, delivering clear positioning and compelling storytelling. Curious and insight-driven, I identify growth opportunities others miss and turn them into actionable strategies and results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Russian

Fluent

English

Fluent

Work Experience

Brand Marketing Manager at Funtech Mayflower

July 1, 2025 - Present

Led brand marketing initiatives and communications across all key channels. Planned and executed campaigns for product feature launches and updates, platform events, creator/community/education initiatives, PR and partnerships communications and commercial promotions. Defined and led user- and creator-facing marketing and communications strategy across channels; planned integrated campaigns for product features and platform updates; built a brand playbook and ensured clear positioning and consistent messaging. Partnered with product, analytics and growth teams to identify user and community behavior trends and translate insights into compelling campaigns and narrative. Drove merch concepts, on-site execution, and partnerships for offline events.

Senior Marketing Manager at Edtech inDrive

November 1, 2024 - July 1, 2025

Strategic marketing lead for Drive’s global educational initiatives. Owned product launches, 360° campaign planning, and full-scale communications across Begin It and Vision U academies. Built from scratch the concept, structure, regional relevance, partner models, naming, user journeys, and channel architecture to position Drive Academy as a scalable, global education project. Developed go-to-market and growth strategy; led cross-functional squads (360° media plan across paid, owned, earned) and content/UX/PR workflows. Launched Begin It in Kazakhstan & Kyrgyzstan and Vision U Foundation Year, with ambassador-led storytelling and multi-channel campaigns (TikTok, Instagram, LinkedIn, press, events) attracting over 1,200 applications in the first month in Kazakhstan.

Head of Marketing at Wellness NL International

November 1, 2022 - June 1, 2024

Led global marketing and communications strategy for a wellness and nutrition company operating in 30+ markets. Supported brand transformation and product development while establishing the marketing structure, team, and launch approach. Defined and implemented global marketing strategy across product launches, e-commerce growth, influencer programs, and partner communications; planned full-funnel campaigns and scaled UG C engagement.

Brand Manager at Aveda (Estée Lauder Companies) – Moscow

August 1, 2020 - March 1, 2022

Managed brand strategy, communications, and go-to-market for Aveda in Russia and CIS. Led omni-channel marketing across retail, salon, and e-commerce; expanded offline presence; built collaborations with influencers and partners. Drove brand repositioning to appeal to a younger audience, increased YoY sales, and optimized pricing and portfolio performance. Managed launch planning and rollout for 25+ new products; oversaw brand communications, visual identity, and education initiatives.

Marketing Manager at Wellness / Appenzeller Naturkosmetik AG

January 1, 2017 - March 1, 2020

Developed and led global brand marketing strategy and communications for premium Swiss skincare. Drove brand expansion across DAC and RU markets, managed international product launches, and aligned brand, retail, and professional audiences under a unified strategy. Led product launches, pricing, packaging direction, and GTM planning; built influencer collaborations and onboarding initiatives; enhanced brand visibility.

Trade Marketing Manager at Clinique (Estée Lauder Companies) – Moscow

August 1, 2014 - September 1, 2015

Managed go-to-market, trade marketing, and channel activation for Estée Lauder’s prestige portfolio in Russia. Focused on optimizing product visibility, strengthening retail performance, and ensuring consistent brand experience across wholesale, retail, and e-commerce channels.

Marketing Coordinator at Procter & Gamble (FMCG) – Russia

December 1, 2010 - September 1, 2012

Provided marketing and commercial support to category and brand managers across key nationwide launches. Played an integral role in sales reporting, product activation coordination, and marketing asset development for national rollouts.