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Hi, I’m Tanya — a strategic, data-driven marketing professional with 10+ years of experience driving digital marketing programs, paid media initiatives, and cross-functional campaign execution across healthcare, retail, tech, entertainment, and financial services industries. I excel at turning plans into action by aligning teams, managing timelines, and moving complex initiatives forward with clarity. I thrive in collaborative settings with strategy, creative, analytics, and agency partners to optimize performance and deliver measurable results.…Hi, I’m Tanya — a strategic, data-driven marketing professional with 10+ years of experience driving digital marketing programs, paid media initiatives, and cross-functional campaign execution across healthcare, retail, tech, entertainment, and financial services industries. I excel at turning plans into action by aligning teams, managing timelines, and moving complex initiatives forward with clarity. I thrive in collaborative settings with strategy, creative, analytics, and agency partners to optimize performance and deliver measurable results.

Tanya Saul

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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Hi, I’m Tanya — a strategic, data-driven marketing professional with 10+ years of experience driving digital marketing programs, paid media initiatives, and cross-functional campaign execution across healthcare, retail, tech, entertainment, and financial services industries. I excel at turning plans into action by aligning teams, managing timelines, and moving complex initiatives forward with clarity. I thrive in collaborative settings with strategy, creative, analytics, and agency partners to optimize performance and deliver measurable results.…Hi, I’m Tanya — a strategic, data-driven marketing professional with 10+ years of experience driving digital marketing programs, paid media initiatives, and cross-functional campaign execution across healthcare, retail, tech, entertainment, and financial services industries. I excel at turning plans into action by aligning teams, managing timelines, and moving complex initiatives forward with clarity. I thrive in collaborative settings with strategy, creative, analytics, and agency partners to optimize performance and deliver measurable results.

Available to hire

Hi, I’m Tanya — a strategic, data-driven marketing professional with 10+ years of experience driving digital marketing programs, paid media initiatives, and cross-functional campaign execution across healthcare, retail, tech, entertainment, and financial services industries.

I excel at turning plans into action by aligning teams, managing timelines, and moving complex initiatives forward with clarity. I thrive in collaborative settings with strategy, creative, analytics, and agency partners to optimize performance and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Program Manager II (Contract) at INTUIT

October 1, 2025 - April 1, 2026

Drove digital marketing program operations by establishing planning frameworks, improving cross-functional alignment, and increasing execution visibility across paid media initiatives. Managed centralized project calendars and execution timelines while contributing to early-stage fiscal year planning through development of initial frameworks and timelines for upcoming initiatives. Led cross-functional forums to align stakeholders on priorities, risks, and next steps, driving clarity and momentum across initiatives. Translated complex discussions into clear documentation and actionable plans to support decision-making and program execution. Partnered with strategy, creative, analytics, and agency teams to streamline workflows and ensure on-time delivery of campaign initiatives.

AAA Travel Consultant at AAA Travel

April 1, 2025 - October 1, 2025

Delivered personalized travel planning and client consulting services, managing complex itineraries and building relationships with clients and vendor partners.

Marketing Manager, Planning & Operations (Contract) at QUALCOMM

April 1, 2024 - September 1, 2024

Led digital marketing planning and program management for initiatives supporting Qualcomm’s Products & Solutions and AI teams, improving cross-functional alignment and ensuring timely execution of key marketing deliverables. Aligned 60+ stakeholders across Product Marketing, Finance, AI, Development, PR, Communications, Paid Media, Events, and Executive leadership to drive coordinated campaign execution and on-time delivery. Developed and implemented the FY25 marketing plan, establishing KPIs and measurement frameworks to track performance and optimize ROI. Facilitated cross-functional planning sessions to identify opportunities, align messaging, and streamline campaign execution across teams. Managed the master fiscal year marketing calendar and resource allocation, ensuring alignment with business priorities and delivery timelines.

Manager, Digital Marketing & Brand Strategy at RITE AID

January 1, 2020 - March 1, 2024

Owned social media, influencer marketing, and cross-channel content strategy for Rite Aid, Bartell Drugs, and Thrifty Ice Cream, driving audience growth and brand engagement. Directed content strategy and messaging, developing campaign concepts, guiding creative execution, and determining channel strategy and timing. Managed a team of three Social Media Specialists and partnered with internal stakeholders and external agencies to execute integrated marketing campaigns. Managed a $500K monthly paid media budget, optimizing performance through data-driven analysis and improving ROI by 15%. Increased social media engagement by 170% through strategic content planning, platform-specific approaches, and active community management across Facebook, Instagram, TikTok, Pinterest, LinkedIn, and X (Twitter).

Marketing and Communications Manager at ISKILLS

January 1, 2017 - December 31, 2019

Developed and executed email marketing and communications initiatives, including creation of the company’s first Marketing and Communications Plan and leading a website redesign. Improved email performance through list management, campaign execution, and content development. Increased sales leads by 30% through targeted email campaigns and data-driven content strategy.

Advertising Account Manager, ABC Family at DISNEY ABC TELEVISION GROUP

August 1, 2011 - May 1, 2016

Managed digital advertising campaigns for major brands including Sony, Paramount, T-Mobile, Best Buy, and Target as the sole West Coast account manager. Supervised three Associate Advertising Account Managers and coordinated 25+ concurrent campaigns with competing deadlines. Increased ad sales through strategic campaign planning, execution, and proactive client relationship management. Reduced average CPMs by 15% through ongoing performance analysis, campaign optimization, and post-campaign reporting for clients. Managed a high-volume portfolio of campaigns in a constrained inventory environment, continuously reprioritizing and optimizing placements to ensure all client commitments delivered in full.