Social and Content Strategy Lead at Metabolic, Dubai

Owned social media strategy, publishing rhythm, community engagement, and performance across 10 social accounts spanning Meta, TikTok, LinkedIn, Reddit, and YouTube, including 3 founder profiles and 7 company pages. Drove an average cadence of 25+ pieces per week across multi-format content engine to increase awareness, engagement, and conversion. Generated 150+ organic enquiries per month via DM keyword CTAs. Achieved 9.5% follower growth in 50 days and sustained 7–12% average monthly engagement by using audience-first, interactive, platform-native content. Produced 100K+ monthly views on Instagram with ongoing testing and optimisation. Built creator/influencer pipelines within health and wellness, including sourcing, vetting, outreach, and campaign execution. Created monthly growth reporting and performance scorecards using analytics to identify trends and launch new experiments.

Marketing & Social Media Manager at Bubble Food, London

Increased engagement by 20.2% in 90 days through data-led content, trend integration, and platform-specific storytelling. Designed visual assets including imagery mockups, video storyboards, and campaign concepts. Supported creative leads with campaign decks, presentations, shoot direction, event planning, briefs, and logistics. Captured and produced live social content for 40+ events, maintaining a consistent content pipeline and brand DNA. Helped secure repeat partnerships (Aston Martin, Technogym, Watches of Switzerland) by delivering strong event storytelling. Optimised campaigns using Google Analytics and Meta Ads to improve audience reach.

Patient Support Associate at TFP Fertility, Harley Street London

Delivered exceptional patient service while improving operational efficiencies and supporting organisational improvements. Collaborated with key stakeholders to implement new practices and enhance customer experiences.